Transparency BEYOND CONFLICT FREE DIAMONDS™

Our commitment to transparency began with the Beyond Conflict Free™ standard we pioneered. We select our Beyond Conflict Free Diamonds™ for their ethical and environmentally responsible origins, surpassing the Kimberley Process (KP) standard of “conflict-free,” which is defined as diamonds that don’t fund wars against legitimate governments. Such a narrow definition, however, often ignores diamonds tainted by worker exploitation, environmental damage, and even violence and human rights abuses.

For example, Russian diamonds make up one-third of the global diamond supply and helped Russia fund its invasion of Ukraine, but they’re still considered “conflict-free” under the industry’s insufficient standard. Not to us. We stopped selling Russian diamonds the day after Russia invaded Ukraine.

In fact, less than 1% of the world’s diamonds meet our Beyond Conflict Free™ standard. Our select group of diamond suppliers must prove a robust chain of custody protocol for their diamonds, allowing us to track and sort them by origin. To meet our Beyond Conflict Free™ standard, natural diamonds must also originate only from specific mine operations or countries that demonstrate their commitment to healthy and safe labor practices, environmental management of their mines and surrounding communities, and international trade standards.

Our Beyond Conflict Free Diamonds™ provide miners with fair wages and safe working conditions, empower their communities, and never fund conflicts.

We make sure our Beyond Conflict Free Diamonds™ come from countries and mining operations that follow strict environmental rules. We source these diamonds from Botswana, Namibia, South Africa, and Canada, which have a low to moderate CAHRA risk rating. We're proud to sell natural diamonds that meet our Beyond Conflict Free™ standard and work with factories that are audited for safe labor practices and sustainable manufacturing.

We’re revolutionizing the jewelry industry again, this time using blockchain technology. Blockchain keeps track of every step in a diamond’s journey, from mining company to market to the moment it reaches you, safely, securely, and permanently.

With our blockchain diamonds, you’ll have an enduring digital record of where your diamond comes from and how it was sourced. In 2019, we were one of the first to sell blockchain diamonds. We have set annual goals to continually expand the use of traceability technology for our natural diamonds.

We offer fine jewelry styles in repurposed gold as well as specific alternative metals, such as tungsten and tantalum, and we trace the origin of these alternative metals to conflict free origins. Our tungsten and tantalum, both known for their durability and corrosion resistance, are sourced from China. We also offer wedding bands crafted from meteorites estimated to have fallen to Earth between 120,000 – 800,000 years ago.

Our commitment to ethical jewelry starts with knowing exactly where and how our pieces are made. To trace our diamonds and gemstones to their origins, we must first trace the manufacturers who transform rough stones into polished gems. Using this detailed supply chain information, we can verify that our jewelry is crafted in spaces that are safe and healthy for workers.

All of our suppliers agree to our rigorous Code of Conduct and undergo regular audits to ensure they meet our standards. But we don't stop there: We're pushing ourselves and our suppliers to continually improve through data. In 2025, we publicly disclosed 4 years of data about risks found during factory audits, as well as the remediation efforts we took to address those issues. This transparency holds us accountable and drives continuous improvement across our supply chain.