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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Union Square Experience

Union Square is the iconic heart of vibrant downtown SF, a district full of world class restaurants and fabulous retail shops, all a quick trolley ride from SF's most famous landmarks.

The health, safety and wellbeing of our community is of the utmost important to us. We are following state and local government and health guidelines and continue to adjust local procedures accordingly.

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations


Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

Book a Virtual Appointment

San Francisco Showroom FAQ

Yes. If you are taking an Uber or Lyft to our San Francisco store we recommend you double check the address before booking your ride to ensure the drop off location is 300 Grant Avenue. Uber and Lyft occasionally use the old store address.
We love when customers drop in! We do our best to accommodate walk-ins as quickly as possible. To ensure we have a consultant available to meet with you upon arrival, we recommend you book an appointment in advance.
Our San Francisco store has samples of most of our styles in white gold, size 6 or 9, and set with a round center gemstone. If we don't have a sample of your specific combination in our San Francisco store, your consultant will be able to mock-up a visual representation of your perfect ring. If you have a specific ring or style in mind, please contact us in advance of your appointment to see if we can accommodate: 415.354.4623.
Our San Francisco jewelry store is located at 300 Grant Ave. Fl 3, San Francisco, CA 94108. The entrance to the building is on 99 Harlan Place. If the doors are locked please call up from the call box.
Most of our rings are made-to-order, so you can expect to receive your ring approximately two weeks after placing your order. We do offer alternative options if you need a ring sooner. If that is the case, please call our San Francisco jewelry store in advance of your appointment so we can plan accordingly: 415.354.4623.
The closest parking is available on 224 Grant Avenue. You can find additional parking garages available on Sutter Street and Bush Street.
Yes. We are located just three blocks away from the Montgomery BART station. There is also a bus stop located just down the street on Sutter and Kearny.
Our jewelry stores are designed for two people per appointment. We cannot accommodate groups larger than two people or pets at our appointments.
Our San Francisco store is committed to providing a safe and comfortable experience for our guests. To maintain social distancing, we have limited the number of guests in the San Francisco store to two people per appointment. We have also implemented additional measures, including installing barriers at appointment stations.

San Francisco Reviews

I have been seeing brilliant earth pop up a lot on my social media accounts and was constantly building rings on the site but didn't really understand the differences in clarity, cut and color. I scheduled an appointment to figure out what I like. Luckily, I had Danielle as my rep and she was very helpful. Right away she understood what I liked and gave me multiple options. She helped me narrow it down to my top two options and followed up right away. I will definitely recommend anyone I know to brilliant earth, especially the sf location, the showroom is beautiful.

Betsy G.

An amazing experience start to finish. My fiancé and I got a good idea of what we were looking for from the website. We made an appointment and during it we learned so much we were able to design my perfect engagement ring with the help of Jeremy. I cannot express how in love with my ring I am and how much of an easy and enjoyable experience Brilliant Earth made this.

Michele D.

Heard about how great Brilliant Earth is through a friend of mine, and they where right. Ethically sourced diamonds, amazing quality and phenomenal customer service. Was looking for an engagement ring and found just the right one. Love it!!

Amber P.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.