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Since day one, we've challenged an industry to rethink how diamonds are sourced and how jewelry is made.
Two decades later, we're still at the forefront of that transformation.
From our Beyond Conflict Free Diamonds™ to blockchain-verified natural diamonds, we've been leaders in ethical sourcing and diamond traceability from the very beginning.
In 2012, we were one of the first to offer lab grown diamonds as a mining-free option. Today, we offer the most innovative lab diamonds on the planet.
A collection of planet-first lab diamonds grown, cut and polished with 100% wind and solar energy.
Groundbreaking without ever breaking the ground. These lab diamonds are grown from carbon before it's released into the atmosphere.
Your dream lab diamond takes shape. We're pushing the boundaries to create truly innovative lab diamond cuts.