ENDS SOON! Receive Natural Diamond Studs With Purchase Over $1,000. Use Code DIAMOND in Cart.
ENDS SOON! Natural Diamond Studs With Purchase Over $1,000. Use Code DIAMOND in Cart.

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Innovation, artistry, planet-first.

Since day one, we've challenged an industry to rethink how diamonds are sourced and how jewelry is made.

Two decades later, we're still at the forefront of that transformation.

beyond conflict free diamond engagement ring

Setting the Natural Diamond Standard

From our Beyond Conflict Free Diamonds to blockchain-verified natural diamonds, we've been leaders in ethical sourcing and diamond traceability from the very beginning.​

lab diamond engagement ring on finger

Pioneering Lab Diamond Innovation

In 2012, we were one of the first to offer lab grown diamonds as a mining-free option. Today, we offer the most innovative lab diamonds on the planet.

Loose diamonds from the Flawless Collection
woman holding renewable energy lab diamond engagement ring

The Renewable Collection

A collection of planet-first lab diamonds grown, cut and polished with 100% wind and solar energy.

carbon capture diamonds

The Capture Collection

Groundbreaking without ever breaking the ground. These lab diamonds are grown from carbon before it's released into the atmosphere.

The Jane Goodall Collection
Jane Goodall Collection

Design Your Dream Ring


Start With a Setting

Custom Cut Lab Grown Diamonds

Your dream lab diamond takes shape. We're pushing the boundaries to create truly innovative lab diamond cuts.

custom cut lab diamonds
Mission Tile
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