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This Privacy Policy explains what personal information Brilliant Earth, LLC (“Brilliant Earth”, “we”, “our” or “us”) collects, why we collect this information, and how we use the information we collect as well as your rights and choices regarding such information. Our Privacy Policy applies to our collection of your information in our stores, on our website, our collection of your information via any channel that you may interact with us, including but not limited to, postal mail, email, phone, live or automated chat, SMS/MMS/text, social media platforms and your use of any Brilliant Earth online service location that posts a link to this Privacy Policy and all features, content, and other services that we own, control, or make available via any channel (collectively, the “Services”). For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you.
By using the Services or interacting with us offline, you agree to our Terms and Conditions and to our collection, use, and disclosure practices and other activities as described in this Privacy Policy. If you do not agree and consent, discontinue use of the Services.
We collect Personal Information you provide directly via the Services, including but not limited to when you register for an account, update your profile, access our content, make a purchase, participate in a sweepstakes, contest, survey, or other promotion (“Promotion”), contact customer support, sign up for our text messaging program, or apply for a job.
This Personal Information includes:
You may choose to voluntarily submit other information to us through the Services that we do not request, and, in such instances, you are solely responsible for such information.
Brilliant Earth automatically collects information about your device and how your device interacts with our Services. This information includes:
Brilliant Earth collects data through the use of cookies, web logs, web beacons and other similar technologies (“Online Technologies”), including the following:
Brilliant Earth uses cookies for various purposes, including the following:
Some information about your use of the Services and certain unaffiliated websites or services (described below) may be collected using Online Technologies across time and services and used by us and other parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Services and unaffiliated websites and services.
For further information on Online Technologies and your rights and choices regarding them, see the sections entitled “Other Parties,” “Your Choices,” and “Requests” below.
Brilliant Earth may obtain information about you from other sources, including:
We may combine this information with information collected through the Services.
We may collect and use Personal Information for various business and operational purposes, including to:
We may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose, without obligation to you, except as prohibited by applicable law. We do not engage in profiling to make any decision that would produce legal or similarly significant effects concerning you. For information on your rights and choices regarding how we use your Personal Information, please see the section entitled “Your Choices” and “Requests” below.
We may disclose your Personal Information in a variety of circumstances in connection with the operation of our business. The types of entities to whom we may disclose include the following:
Without limiting the foregoing, in our sole discretion, we may disclose aggregated information which does not identify you or de-identified information about you to other parties or affiliates for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Choices” and “Requests” below.
The Services are not directed to individuals under the age of 13 and such individuals are not permitted to use the Services, and Brilliant Earth does not knowingly collect ”personal information” (as defined by the United States Children’s Online Privacy Protection Act) from children under the age of 13. If we become aware that we have unknowingly collected personal information about a child under 13, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under 13 years of age who has provided us with their personal information, you may contact us as set forth in the section entitled “Contact Us” below to request that it be deleted. Please see our Terms and Conditions for terms related to individuals under 18 who wish to use our Services.
Our Services may provide links to websites, locations, platforms, and services operated and owned by other parties which are outside our control and not covered by this Privacy Policy. We do not control such other services and are not responsible for their content, their privacy policies, or their use of your information. The information collected and stored by these services is subject to each applicable service’s privacy policy. We encourage you to review the privacy policies for these services to familiarize yourself with their privacy practices.
We may allow you to connect our Services to another website or offer our Services through another party’s service (“Social Features”). If you use a Social Feature, both we and the applicable owner or operator of the Social Features may have access to and use information associated with your use of the Social Features, and you should carefully review their privacy policy and terms of use. Some examples of Social Features include the following:
Our Services contain Online Technologies owned and operated by vendors and other third parties. For example, we use Online Technologies from analytics providers, such as Google Analytics, to help us analyze your use of the Services, compile statistic reports on the Services’ activity, and provide us with other services relating to Services activity and internet usage. We also work with ad serving services, advertisers, and other third parties to serve advertisements on the Services and/or on other websites and services. These third parties may use Online Technologies on our Services (including in e-mails and advertisements) and on other websites and services to track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you on our Services and other parties’ services or devices after you have left the Services (“Interest-based Advertising”).
We may serve ads on other websites and services, which are targeted to reach people (or similar people) who have visited our Services or that are also identified in one of more of our databases (“Matched Ads”). For instance, we incorporate the Facebook pixel on our Services and may share your email address with Facebook as part of our use of Facebook Custom Audiences.
For further information on Online Technologies and your rights and choices regarding them, please see the sections entitled “Information Collected Automatically” above and “Your Choices” and “Requests” below.
You may access, update, or remove certain account information that you have voluntarily submitted to us through the Services. If you would like to update or revise information in your account, you may do so through your account or by contacting us as set forth in the section entitled “Contact Us” below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Please be aware that if you disable or remove Online Technologies some parts of the Services may not function correctly.
You can opt-out of Google’s use of your Personal Information in connection with Google Analytics through cookies by visiting tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out Browser Add-on. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. To opt out of Microsoft interest-based advertising, visit the Microsoft Ad Settings page.
Some of the other parties that collect information from or about you on the Services in order to provide more relevant advertising to you may participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. This program offers a centralized location where users can make choices about the use of their information for online behavioral advertising. To learn more about the DAA and your opt-out options for their members, please visit aboutads.info/choices. In addition, some of these other parties may be members of the Network Advertising Initiative ("NAI"). To learn more about the NAI and your opt-out options for their members, please visit networkadvertising.org/choices. If you are in the EU, please also visit the EU online choices page at www.youronlinechoices.com. Please note that if you opt-out using any of these methods, the opt-out will only apply to the specific browser or device from which you opt-out. Further, opting-out only means that the selected members should no longer deliver certain Interest-Based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks) or non-targeted ads.
We are not responsible for effectiveness of, or compliance with, any other parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
To opt out of receiving e-mail promotions from Brilliant Earth, please follow the unsubscribe instructions in our promotional e-mail correspondence or contact us as set forth in the section entitled “Contact Us” below. To opt out of receiving postal mail promotions from Brilliant Earth, please submit an opt-out request using our online form. If you have signed up for our text messaging program and wish to opt out, you may do so at any time by texting “STOP”, “END”, “CANCEL”, “UNSUBSCRIBE” or “QUIT” to our shortcode. Please note that opting out of promotional communications from Brilliant Earth does not affect our non-promotional communications with you, including those related to your account, orders placed with Brilliant Earth, or our ongoing business relations.
We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
Despite the measures we take, transmission via the Internet is not completely secure and we cannot guarantee the security of your information.
We retain your information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of providing you the Services and support for Services provided to you, satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes, and otherwise as permitted by law.
To determine the appropriate retention period for your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Brilliant Earth is based in the U.S. and the information we collect is governed by U.S. law. Your information may be stored and processed in the United States or any other country in which Brilliant Earth or its partners, affiliates, service providers, subsidiaries or agents maintain facilities, and by using this website, you consent to any such transfer of information outside of your country. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence, and your information may be accessible to law enforcement and national security authorities under certain circumstances. Your use of the Services or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the U.S. and other jurisdictions as set forth in this Privacy Policy.
Brilliant Earth encourages you to periodically review this Privacy Policy to learn how we are protecting your information. We may occasionally update this Privacy Policy to reflect changes in our operations, and we reserve the right to do so at any time. When a revision is made, we will revise the date of last update on this page and any changes will be effective immediately upon posting of the revised Privacy Policy. We may provide you with additional notice of the revised Privacy Policy (by email or via other channels), as required by law. Your continued use of our Services indicates your consent to the Privacy Policy then posted.
If you have questions about this Privacy Policy, or our Personal Information practices, please contact us as follows:
By email: [email protected]
By mail: Brilliant Earth LLC, attn: Legal / Privacy, 300 Grant Avenue, 3rd Floor, San Francisco, CA 94108, USA
For EU-specific requests: [email protected]
If you have a disability and would like to access this Privacy Policy in an alternative format, please call us at 44.20.3137.1763 or email us at [email protected].
This section applies only to “personal information” about California residents, as that term is defined in the California Consumer Privacy Act (“CCPA”), and it supplements the information in the rest of our Privacy Policy. Data about individuals who are not residents of California may be handled differently and is not subject to the same California rights described below.
The CCPA requires us to provide you with the CCPA “categories” of personal information and sensitive personal information we collect. The categories we may collect are:
We may collect the following categories of sensitive personal information: precise geolocation, account log-in and password or other credentials allowing access to your account and government-issued identification.
We and our vendors may use and disclose all of the personal information we collect for the purposes described in this section, and in accordance with our disclosures in the “Use of Information” section above.
This includes the following business and commercial purposes (as those terms are defined in the CCPA):
We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of the Services; and (3) third parties such as marketing companies, social networks, financing providers, partners, advertising and marketing partners, and friends that refer you.
We describe our information sharing practices in the “Disclosure of Information” section above. We may disclose certain categories of personal information with third parties (as defined by the CCPA) for business purposes. For example, we may disclose identifiers, addresses, internet or other electronic network activity information, and commercial information with analytics and advertising providers.
If you are a California resident, you have the rights to know certain information about our data practices, delete the Personal Information we have collected from you, and correct certain Personal Information, each as more fully set forth below. In particular, you have the right to request the following from us:
You may also request deletion of Personal Information. We may, to the extent permitted under applicable law and regulations, retain and continue to process data where a CCPA or other exception applies.
You may also request that we correct inaccurate Personal Information. We may, to the extent permitted under applicable law and regulations, decline to correct data where a CCPA or other exception applies. We may also elect to delete information instead of correcting it if such deletion does not negatively impact you or you consent to the deletion.
You may also have the right to receive information about the financial incentives that we offer to you (if any).
For information about how to exercise any of these rights, please see the “Requests” section below.
You have the right not to receive discriminatory or retaliatory treatment by us for the exercise of any your rights. If you believe you have received discriminatory or retaliatory treatment by Brilliant Earth for exercising your CCPA rights, please contact us.
We do not as a matter of course “sell” personal information, as that term is commonly understood. Some people have taken the position that when a website uses third parties’ cookies or similar technology for its own analytics or advertising purposes, the website is engaged in a “sale” (as that term is defined in the CCPA) if the third parties have some ability to use, disclose or retain the data to improve their service or to take steps beyond the most narrowly drawn bounds of merely providing their service to the website/app. Some take this position even when the website pays the third party (not vice versa), and in most cases merely provides the third party with an opportunity to collect data directly, instead of providing personal information to the third party. As part of these analytics and advertising services, these technologies may access identifiers (like IP addresses and email addresses), mailing addresses, internet or other electronic network activity information (like information regarding an individual’s browsing interactions on our Services), and commercial information (like the fact that a browser visited a page directed to people who are considering a purchase on the Services). While we do not believe these are “sales” as that term is defined under the CCPA, you can opt out of this activity. Please see the "Opting Out of Personal Information Sharing" section below.
The CCPA also requires businesses that "share“ personal information to provide an opt out from such sharing. Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites. We “share” information for these purposes to provide more relevant and tailored advertising to you regarding our Services. As part of this advertising, we may "share“ identifiers (like IP addresses and email addresses), mailing addresses, internet or other electronic network activity information (like information regarding an individual’s browsing interactions on our Site), and commercial information (like the fact that a browser visited a page directed to people who are considering purchasing the Services) with advertising platforms and advertising networks. To opt out of such “sharing,” please see the "Opting Out of Personal Information Sharing" section below.
We do not knowingly “sell” or “share” the personal information of children under 16. We will only “sell” or “share” such personal information if we receive express consent to do so from those aged 13 to 16 years of age.
The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA.
Please see the “Data Security and Retention” section above.
The California “Shine the Light” law gives residents of California the right to request information from Brilliant Earth regarding its sharing of certain Personal Information with third parties and/or affiliates for their own direct marketing purposes. To receive this information, send us a request at the address set forth in the section entitled “Contact Us” above. Requests must include “California Shine the Light Privacy Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that Brilliant Earth may provide this information in a standardized format that is not specific to you and is not required to respond to requests made by means other than through the provided e-mail address or mail address.
We may provide certain rewards or incentives for providing information regarding your interests and for referring friends and contacts. We may also occasionally run sweepstakes and contests where participants may provide personal information in return for a chance to win or compete to win certain prizes. You can opt into these incentives, sweepstakes, or contests by taking the requested action. Your participation is completely voluntary, and you have a right to withdraw from these incentives at any time. If you decide you don’t want to participate in these financial incentives, you can refrain from taking the requested actions.
The specific reward or incentive offered, if any, is made available to you when you provide the information requested. The monetary value of the reward or incentive is a reasonable approximation of the monetary value of the information you provide us. We have arrived at this estimate based on consideration of multiple factors, including the following: (1) revenue generated by us in developing insights on our customers; (2) expenses incurred by us in operating the incentives; and (3) our reasonable assessment of revenue we may generate as a result of the information provided to us by our customers.
Any California residents under the age of eighteen (18) who have registered to use the Services and posted content or information on the Services, can request that such information be removed from the Services by sending an e-mail to the e-mail address set forth in the section entitled “Contact Us” below. Requests must state that the user personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view. Please note that such requests do not ensure complete or comprehensive removal of the content or information, as, for example, some of the content may have been reposted by another user.
Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of Personal Information that the business has collected or will collect about the consumer. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us at [email protected].
The below information is provided as a supplement to our Privacy Policy to provide additional information to individuals in the European Economic Area, United Kingdom, and Switzerland (collectively, “Europe”).
For purposes of European data protection laws, Brilliant Earth, LLC is a controller of your personal data.
European data protection law requires a “lawful basis” for processing personal data. Our lawful bases include where: (a) you have given consent to the processing for one or more specific purposes, either to us or to our service providers or partners; (b) processing is necessary for the performance of a contract with you; (c) processing is necessary for compliance with a legal obligation; or (d) processing is necessary for the purposes of the legitimate interests pursued by us or another party, and your interests and fundamental rights and freedoms do not override those interests, where such legitimate interests may include (1) to communicate with you in response to your requests, questions, inquiries, and submissions; (2) to conduct advertising, marketing and promotional activities in connection with operating our business; (3) for research and development and security and optimization of our Services, including fraud prevention; and (4) to process a job application, conduct recruiting activities, develop and improve our recruiting process, and communicate with you regarding your interest in current or future employment opportunities with us.
If your Personal Information is transferred outside of Europe to a recipient in a country that does not provide an adequate level of protection for Personal Information under European data protection law, we will take measures designed to adequately protect your Personal Information, such as ensuring that such transfers are subject to the terms of the applicable Standard Contractual Clauses or their equivalent. For more information about these measures, please contact us as set forth in the “Contact Us” section above.
Applicable law (such as the GDPR) may give you various rights regarding your information. If these rights apply to you, they may permit you to request that we:
To exercise any of these rights, please submit a request through our online form, call our toll-free number at 44.20.3137.1763, or speak to a customer service representative in one of our physical locations. In your request, please specify which right you are seeking to exercise and the scope of the request. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your request. You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
When you submit a request, do not send us, directly or indirectly, any sensitive or special categories of Personal Information (e.g., social security numbers or other national or state identifiers, health information, biometric data or genetic characteristics, criminal background information, financial account numbers, payment card information, and so on).
We will evaluate and respond to your request to the extent required by law (or in our discretion if not required by law) in the time required by law, and as permitted by our contracts, confidentiality obligations, and applicable laws and regulations. We may not be able to provide all of the information requested or fulfill your request due to certain exceptions enumerated under applicable law. In such a case, you will inform you of the reasons we cannot fulfill all or parts of your request. If the request submission methods above do not enable you to submit your request, please contact us as set forth in the section entitled “Contact Us” above and specify which right you intend to exercise.
Depending on applicable law, you may have the right to appeal our decision to deny your request. To do so, contact us using the contact details provided under the “Contact Us” section above and describe in detail why you believe the denial was in error. Your description must include your full name and the email address to obtain the Services from us, along with a copy of the denial notice you received from us.
For individuals in Europe, if you have any concerns with our data protection law compliance, you also have the right to lodge a complaint with a European supervisory authority.
Last Updated: November 4, 2024
The law of your jurisdiction may give you the right to opt out of certain data sharing practices that may be deemed a “sale” or “sharing”/”targeted advertising” of personal information, as those terms are defined in applicable law. For more information on these data sharing practices, please see the “Right To Opt Out of ‘Sale’ or ‘Sharing’” section above. To exercise this opt-out right, please review and follow the steps outlined below.
We and our advertising partners use cookies and related online technologies to deliver targeted advertising that, based on your activity on our site and other websites, may be more tailored to your interests.
To opt-out of targeting cookies, click the link below to access our Privacy Preference Center, select the “Targeting Cookies” tab as needed, and slide the “Targeting Cookies” toggle left to turn off targeting cookies. Be sure to click the “Confirm My Choice” button to save your selection. Please note that this action is device- and browser-specific. If you reset your browser or access our site using a different browser or device, you may need to resubmit your opt-out choice.
To opt out of the sale or sharing of any other personal information with third parties for targeted advertising, please click the link below to fill out our data subject request form. When selecting the request type, please click the “Request to Opt Out of Selling or Sharing My Personal Information” button.