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Visit Our San Diego - University Town Center (UTC) Jewelry Store

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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your University Town Center (UTC) Experience

An upscale, open-air shopping district, The Collection at UTC is known as the area's premier destination for shopping, dining, and entertainment.

Our Curated Collection

An upscale, open-air shopping district, The Collection at UTC is known as the area's premier destination for shopping, dining, and entertainment.

1-to-1 Attention

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Guidance & Education

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Unique to You

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations

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Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual
Appointments

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

Book a Virtual Appointment

San Diego - University Town Center (UTC) Showroom FAQ

We welcome service animals only.
We’re happy to welcome two people per appointment.
Our engagement ring appointments are uniquely curated around you. Alongside our jewelry experts, you’ll discuss your favorite center stone type, shape, and size. Then, you’ll consider your preferred setting style, metal, and size. The experience is crafted to be fun, relaxing, and educational — so you can create your dream design. Then, in 2-3 weeks, we’ll handcraft it to perfection specifically for you.
Most fine jewelry within our showroom is available for same-day purchase. Depending on availability, we also offer some our most popular rings preset with lab diamond center stones for same-day purchase. Our Design Your Own rings are handcrafted-to-order and deliver in 2-3 weeks.
In the San Diego – University Town Center (UTC) showroom, you’ll find a wide selection of our fine jewelry and bridal designs, not our entire assortment. To help you find the perfect piece, we offer primarily white gold samples crafted in women’s size 6 or 7 and men’s size 9 or 10. If there is a specific style you’d like to see, book an appointment and let us know. We’ll do our best to accommodate your request.
You are welcome to visit our showroom lobby to try on a select assortment of rings and fine jewelry. This is the perfect first step to learning about Brilliant Earth and determining your preferences in design, setting style, or center stone shape. Please note that appointments are required to view loose diamonds and gemstones.
We strongly suggest booking an appointment at our San Diego – University Town Center (UTC) showroom, as walk-ins are subject to availability. If you do walk in to visit us and an appointment isn’t available, we’ll happily book you for a later date and you’re welcome to browse jewelry within our showroom lobby space. Please note that appointments are required to view loose diamonds and gemstones.

San Diego Reviews


We came in because finding a traceable and ethically sourced ring was our priority. Our jewelry specialist made our appointment a fantastic experience! She helped me find my favorite style while providing detailed information about the difference in cut, color and clarity.

— Alexandra

The experience was nothing short of exceptional. What stood out the most was our jewelry specialist's genuine passion for helping customers find the perfect ring. He was attentive to our preferences and budget, ensuring that we found something truly special without any pressure to overspend.

— Stephanie

Excellent customer service, all the employees are very friendly, professional and knowledgeable. From the person greeting you at the door to the person leading your appointment, the staff are very attentive and really make the experience feel special and memorable.

— Sophia

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.