Jewelry Store in San Diego – University Town Center
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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your University Town Center (UTC) Experience

An upscale, open-air shopping district, The Collection at UTC is known as the area's premier destination for shopping, dining, and entertainment.

An upscale, open-air shopping district, The Collection at UTC is known as the area's premier destination for shopping, dining, and entertainment.

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations

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Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual
Appointments

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

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San Diego - University Town Center (UTC) Showroom FAQ

Our engagement ring appointments are uniquely curated around you. Alongside our jewelry experts, you’ll discuss your favorite center stone type, shape, and size. Then, you’ll consider your preferred setting style, metal, and size. The experience is crafted to be fun, relaxing, and educational — so you can create your dream design. Then, in 2-3 weeks, we’ll handcraft it to perfection specifically for you.
Most fine jewelry within our showroom is available for same-day purchase. Depending on availability, we also offer some our most popular rings preset with lab diamond center stones for same-day purchase. Our Design Your Own rings are handcrafted-to-order and deliver in 2-3 weeks.
In the San Diego – University Town Center (UTC) showroom, you’ll find a wide selection of our fine jewelry and bridal designs, not our entire assortment. To help you find the perfect piece, we offer primarily white gold samples crafted in women’s size 6 or 7 and men’s size 9 or 10. If there is a specific style you’d like to see, book an appointment and let us know. We’ll do our best to accommodate your request.
You are welcome to visit our showroom lobby to try on a select assortment of rings and fine jewelry. This is the perfect first step to learning about Brilliant Earth and determining your preferences in design, setting style, or center stone shape. Please note that appointments are required to view loose diamonds and gemstones.
We strongly suggest booking an appointment at our San Diego – University Town Center (UTC) showroom, as walk-ins are subject to availability. If you do walk in to visit us and an appointment isn’t available, we’ll happily book you for a later date and you’re welcome to browse jewelry within our showroom lobby space. Please note that appointments are required to view loose diamonds and gemstones.

San Diego Reviews


The service here is like none other. You’re spending good money for high end quality and the service delivered is what should be expected for spending in that price point. The stores are well maintained, clean and feels just as high end as their products. Excellent products and excellent service.

Sean T.

Brilliant Earth has a wide variety and really nice collection of goods. I was meaning to write this review sooner, but the staff really took good care of me and gave me a lot of attention. They showed me their collection and explained how they could modify everything I saw for a more personalized piece. That is exactly what we decided to do. They were honest and helpful and I appreciated their good service and advice.

Dennis K.

I was trying to find a very specific look of bracelet for my wedding day. It’s tough to find exactly what you’re looking for when you have a specific idea in mind. I ended up finding Brilliant Earth after doing a quick google search of reputable jewelry companies, and I’m happy I did! I called their customer service line to get some help narrowing down my search and the agent was SUPER helpful. I ended up with the most beautiful bracelet that was perfect for my special day and I will treasure it always.

Dany L.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.