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Sustainability
We've led the jewelry industry in sustainable practices since we were founded in 2005.
We use repurposed and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint. We've set ambitious goals to protect the planet, and we work every day to achieve them.
Our Goals
Repurposed Metals
Today, almost all of our gold and silver is repurposed. By the end of 2025, 100% will be repurposed or Fairmined.
Circularity
Recycled and repurposed materials. Timeless designs. Lifetime warranties. And trade-in programs that give your jewelry new life.
ZERO WASTE
No single-use plastics by 2025. Zero waste in showrooms and offices by 2030.
Net Zero
Our company-wide emission reduction targets have been validated by the Science Based Targets initiative.
Our Sustainable Materials
Repurposed Gold & Silver Jewelry
We are members of the Responsible Minerals Initiative and say no to "dirty gold" because we know how destructive it can be, from ongoing labor abuses to the harmful effects of mercury and other environmental degradation.
99% of our gold and 95% of our silver is repurposed because we care about miners, their wages, their communities, and the environment.
Lab Grown Diamonds
We were one of the first in the industry to sell lab diamonds as a mining-free alternative to natural diamonds.
We pioneered new standards to ensure our lab diamonds are even more socially and environmentally responsible: 100% of our lab diamond manufacturers have been audited for safe working conditions and we continue to push them to increase their wind and solar energy use.
We offer two innovative lab grown diamond collections: the Renewable Collection, which showcases diamonds grown, cut, and polished with 100% renewable wind and solar energy, and the Capture Collection, which features diamonds grown with CO2 captured before it's released into the atmosphere. In 2024, we unveiled a groundbreaking, limited-edition jewelry collection with Dr. Jane Goodall, featuring repurposed gold and lab diamonds from our Capture Collection.
By the end of 2025, over 50% of our lab diamonds will be certified for an environmental attribute. Learn more about our lab grown diamonds.
Gold for Good
If our gold isn’t repurposed, it’s Fairmined.
Fairmined turns gold into good. It empowers small scale miners and encourages responsible mining to minimize environmental impact.
We’ve been Fairmined certified since 2015, and every year, we grow our line of Fairmined jewelry designs and provide grants through the Brilliant Earth Foundation to support new Fairmined certifications.
Our Sustainable Practices
Responsibly Made
Our sustainable jewelry is made in spaces that are safe and healthy. All of our suppliers agree to our Code of Conduct and are audited to verify that they meet our standards. We are pushing ourselves, our suppliers, and the industry to be even safer, healthier, and more transparent. To set the bar, we plan to share audit findings and factory improvements by the end of 2025.
Responsibly Packaged
Our packaging uses recycled materials made with less energy, less water, and fewer emissions. We make our iconic ring boxes with wood certified by the Forest Stewardship Council and design them to last lifetimes. Since 2021, we’ve transitioned to 100% FSC Recycled paper, saving hundreds of tons of CO2, and we’re shrinking our packaging even more to reduce waste further.
Renewable Energy
In 2022, we reevaluated the design of our new showrooms and created a new standard to reduce energy use. Since 2023, seven new showrooms across the US were constructed to use 30% less energy. In 2024, our new showrooms directly sourced renewable energy rather than using renewable energy credits. So far, we have 13 showrooms using renewable energy—and while we work towards transitioning the rest, we purchase renewable energy credits (RECs) for all our other showrooms and corporate spaces.
Full Circle
It’s called circularity, and it means reusing, recycling, and repurposing rather than throwing things away. We always start with materials from responsible sources. Then, we carefully craft those materials into high-quality jewelry made to last generations. And if it’s time for something new, you can find a new diamond with our free lifetime upgrade – and we’ll repurpose or recertify your old materials so they can take a new turn in the jewelry lifecycle.
