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How Much to Spend on an Engagement Ring

This guide will walk you through engagement ring average costs, budgeting tips, and strategies to get the best value for your money — so you can feel confident and informed as you take the next step.

Average Engagement Ring Cost

The average engagement ring cost typically falls between $5,000 and $10,000, but this number varies widely based on several factors including diamond size and quality, ring setting, and metal type. 

While engagement ring trends influence the average engagement ring cost over time, the average diamond carat weight for engagement rings is one of the biggest factors in cost. The average carat for engagement rings is around 1.5 carats. Because of this, it’s difficult to assign a definitive average dollar amount because two rings with identical carat weights can differ by several thousand dollars based on quality grades, setting design, and retailer. 

It’s important to remember that an “average” is just a reference point — not a spending guideline. Rather than focusing on the average alone, it’s helpful to understand how your specific priorities, like diamond shape, setting style, or ethical sourcing, can shift your total cost within or outside the typical range. Many couples today take a more personalized, practical approach, setting a budget based on financial comfort and shared preferences. 

Gold moissanite engagement rings.

How Much Should an Engagement Ring Cost?

There’s no “right” amount to spend on an engagement ring. The question “how much should an engagement ring cost?” doesn’t have a universal answer. A better way to determine a budget is to consider what amount makes sense for your financial situation and your partner’s preferences. 

When deciding how much to spend on an engagement ring, consider the following factors: 

  • Your financial situation: Start by understanding what you can comfortably afford. Your budget should reflect your overall financial health and avoid creating unnecessary debt or long-term financial strain. 
  • Your partner’s preferences: Your partner’s expectations and personal style should guide your decision more than any price tag. This may involve open conversations, casual browsing together, or discreet input from close friends or family. 
  • Your shared values: The symbolic meaning behind the ring often carries more weight than its cost. Some couples prioritize sustainability, prefer vintage or heirloom diamonds, or choose to forgo diamonds entirely in favor of alternative gemstones. 

For some couples, starting with a more affordable “starter ring” — such as one with a diamond alternative — can be a practical option. And over time, the center gemstone or setting can be upgraded as finances allow. Brilliant Earth offers a free lifetime upgrade on both natural and lab-grown diamonds, giving couples the flexibility to evolve their ring over time. Many brands now also offer alternative financing options. From layaway to flexible payment plans, you can visit our financing page for more information.  

Diamond engagement ring with a pear shaped center stone.

How to Determine Your Engagement Ring Budget

To set a realistic and personalized budget, consider these approaches: 

  1. Calculate your net monthly income. Focus on your take-home pay after taxes and deductions. 
  2. Assess your fixed expenses. Account for housing, transportation, loan payments, and any other non-negotiable bills. 
  3. Consider your savings goals. Are you saving for a house, wedding, or future travel? Avoid sacrificing long-term goals for short-term purchases. 
  4. Determine your discretionary income. What’s left after necessities and savings can help define a flexible budget range. 
  5. Talk openly with your partner. Some couples prefer to choose a ring together, which helps align expectations and avoids overspending. 
  6. Set a comfortable range. Instead of one fixed number, consider a range based on your overall financial picture. 
Variety of gold diamond engagement rings.

How to Maximize Your Engagement Ring Budget

Once you’ve set a budget, there are several ways to maximize the value of what you spend: 

  • Prioritize what matters most in the diamond. Understanding your partner’s preferences will help you determine which of the 4 C’s (cut, color, clarity, carat) to prioritize. Cut and color often have the most visible impact on a diamond’s appearance — particularly its sparkle and brightness — while clarity and carat weight may offer more flexibility.  
  • Consider white gold over platinum. Platinum is the most expensive precious metal commonly used in engagement rings. Choosing white gold instead offers a similar cool-toned shine at a more accessible price. White gold is durable, resistant to tarnish, and can be crafted into intricate settings just as beautifully as platinum. 
  • Choose a thoughtful setting. A well-designed setting with smaller accent diamonds can create a big visual impact without relying on a large center gemstone. Pavé, halo, and three-stone styles add brilliance and dimension for a lower cost. 
  • Look at fancy-shaped diamonds. Natural fancy shapes — such as pear, marquise, or cushion — can cost less than round diamonds of the same quality. These shapes often appear larger on the finger and can help you stay within budget while achieving a more substantial look. Keep in mind that a diamond’s shape, depth, and symmetry also influence how large it looks. Elongated shapes, like oval or emerald diamonds, often appear larger than round diamonds of the same carat weight due to how they distribute their size. 
  • Shop just under key carat weights. Prices increase significantly at popular milestone weights, like 1.00, 1.50, or 2.00 carats. Choosing a diamond just under these “magic sizes” (for example, 0.90 carats instead of 1.00) can offer nearly the same visual presence at a noticeably lower price. 
  • Consider lab-grown diamonds. Lab-grown diamonds are chemically, optically, and physically identical to natural diamonds, but cost less. They can be a strong option for buyers who want a high-quality diamond at a more affordable price point. 
  • Explore diamond alternatives. Gems like moissanite, white sapphire, or other white alternatives can offer a similar look to diamonds at a fraction of the cost. These options vary in hardness, brilliance, and long-term durability, so it’s worth comparing carefully. 
  • Think beyond the center diamond. Alternative styles are growing in popularity, including center-stone-free rings, wide bands, and diamond eternity bands. These designs can be worn solo or stacked, offering a modern, personal touch — and often at a lower price than traditional solitaire settings

Being strategic with these choices allows you to stretch your budget without compromising on beauty, quality, or meaning. 

FAQ

Is there a rule for how much to spend on an engagement ring?

There’s no universal rule. While the “three months’ salary” guideline still exists, most financial advisors and jewelers now recommend basing your budget on your personal finances, lifestyle, and values. 

What factors should I consider when setting an engagement ring budget?

Important factors in your engagement ring budget include your net income, fixed monthly expenses, debt, savings goals, and whether your partner has specific preferences for the design or center diamond. 

What are some ways to save money on an engagement ring?

Here are a few expert-recommended ways to cut costs when choosing an engagement ring: 

  • Prioritize the 4 Cs based on your partner’s preferences, focusing on cut and color for the most visible impact while allowing flexibility in clarity and carat weight. 
  • Choose white gold instead of platinum for a similar cool-toned shine at a more accessible price, with excellent durability and design versatility. 
  • Select a thoughtful setting with accent diamonds, such as pavé or halo styles, to enhance sparkle without relying on a large center gemstone. 
  • Consider fancy-shaped diamonds like pear, marquise, or oval, which cost less than round diamonds and often appear larger on the finger. 
  • Shop just under popular carat weights — like 0.90 instead of 1.00 — to achieve a similar look for significantly less. 
  • Explore lab-grown diamonds, which offer the same quality and appearance as natural diamonds at a lower cost. 
  • Look into diamond alternatives such as moissanite or white sapphire for a diamond-like appearance at a fraction of the price. 
  • Think beyond traditional center stones by considering wide bands, eternity rings, or stackable styles for a modern and affordable option. 

What factors influence the cost of an engagement ring?

Some of the most impactful factors of an engagement ring’s cost are:  

  • Center diamond quality (cut, color, clarity, carat weight) 
  • Metal type  
  • Ring setting design 
  • Customizations or engraving