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Assortment of gold and diamond fine jewelry.Assortment of gold and diamond fine jewelry.

Types of Gold

While pure gold is naturally yellow, it is often alloyed with other metals to alter color and improve wearability. The result is a variety of gold types. This guide explains the differences between different types of gold to help you choose the best one for your jewelry.

Expertise you can trust: Brilliant Earth is known for its award-winning jewelry designs and seamless, innovative shopping experience. This Brilliant Earth metal guide highlights different types of gold, detailing the most popular: yellow gold, white gold, and rose gold. All Brilliant Earth guides are meticulously researched and reviewed by our certified gemologists, content, editorial, and brand teams before publication to ensure industry-leading excellence and accuracy. 

Different Types of Gold

Gold jewelry is not created from pure gold alone. Instead, pure gold (24 karats) is mixed with alloys such as copper, silver, nickel, palladium, or zinc to create different colors, strengths, and price points. These variations offer unique aesthetic options while maintaining gold's inherent precious qualities.

The three most widely used types of gold are: 

Yellow Gold

Yellow gold is the closest in appearance to pure gold. It is created by mixing gold with metals like copper and silver. Known for its rich, warm color that complements virtually all skin tones, yellow gold is a timeless choice in jewelry that has been prized throughout history.  

White Gold

White gold is made by combining pure gold with white metals such as palladium, silver, or nickel. It is often plated with rhodium to achieve a bright, reflective finish. White gold offers a modern look while maintaining the prestige of gold, and it beautifully showcases diamonds and colorless gemstones.  

Rose Gold 

Rose gold gets its pink or reddish hue from copper alloys blended with gold. The higher the copper content, the deeper the color. Rose gold combines superior durability with a romantic, vintage-inspired aesthetic that has seen a significant surge in popularity in recent years.

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Beyond the three main types, there are several other gold colors worth noting: 

Green Gold

Green gold is a natural-looking gold alloy with a subtle green tint, often used in vintage-inspired or antique-style jewelry. 

Blue Gold

Blue gold is a rare gold alloy that shows a bluish hue, typically used as an accent in jewelry rather than for entire rings. 

Purple Gold

Purple gold is a striking alloy with a purple tone, usually brittle, so it’s often cut and set like a gemstone instead of shaped into bands. 

Black Gold

Black gold is a bold, modern option achieved through alloys or surface treatments, giving jewelry a sleek, dramatic black finish. 

Gray Gold

Gray gold is a muted, understated alloy that produces a soft gray shade, popular in contemporary and men’s jewelry designs


While these gold colors do exist, yellow, white, and rose gold dominate the jewelry market because they’re more durable, versatile, and timeless.



White Gold vs. Yellow Gold vs. Rose Gold

Metal Type

White Gold

Yellow Gold

Rose Gold

Composition

Gold alloyed with nickel, palladium, or silver; rhodium plating

Gold alloyed with copper and silver

Gold alloyed with copper (higher copper = deeper rose color)

Color & Appearance

Bright white, reflective finish (from rhodium)

Warm, rich golden hue 

Pink to reddish tone 

Durability

Harder than yellow gold due to alloys; rhodium plating adds protection 

Softer; more prone to scratches and dents

Durable; copper adds hardness 

Weight

Similar to yellow gold, depending on alloy

Slightly lighter than platinum but denser than silver 

Similar to yellow gold; copper does not affect weight significantly 

Hypoallergenic Properties 

May cause reactions if nickel is used; rhodium plating helps reduce issues 

Generally hypoallergenic in higher karats 

Usually well-tolerated, though copper can cause reactions for some 

Price

Typically similar to yellow gold; rhodium plating adds minor maintenance costs 

Comparable to white and rose gold 

Comparable to white and yellow gold; copper is inexpensive 

Maintenance & Care 

Requires rhodium re-plating every few years 

Low maintenance; regular polishing 

Low maintenance; retains color well over time 

Popularity

Popular in modern and classic designs; often chosen for diamond settings 

Traditional favorite; enduring appeal for engagement and wedding rings 

Increasingly popular for vintage-inspired and romantic styles 

What Is White Gold?

White gold is a sophisticated variation that combines pure gold with white metals like palladium and zinc, often followed by a rhodium plating that enhances its bright, silvery appearance. The coating requires periodic maintenance to maintain its lustrous finish, typically needing reapplication every 1-3 years as the rhodium layer naturally wears away.  

Composition

White gold is an alloy created by mixing pure gold with white metals like nickel, palladium, or silver. The exact ratio depends on the desired karat weight. To enhance its brightness and durability, it is plated with rhodium, a rare and highly reflective platinum-group metal. Palladium-based white gold alloys are becoming increasingly popular as they avoid the allergen nickel. 

Color & Appearance 

White gold has a bright, silvery-white finish. The rhodium plating gives it a mirror-like shine, making it visually similar to platinum or sterling silver. Over time, the rhodium may wear off, revealing a slightly warmer undertone that can range from off-white to pale yellow, depending on the alloy composition. 

Durability

White gold is harder than yellow gold due to its alloy content. The rhodium layer adds extra protection against scratches and tarnishing, but it must be maintained through periodic re-plating. 14K white gold is more durable for everyday wear than 18K, though 18K contains more precious metal.

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Weight

Its weight is comparable to yellow gold. The exact weight depends on the alloys used, but in jewelry, the difference is negligible to the wearer. It is noticeably lighter than platinum, which can be an advantage for larger pieces like statement earrings or substantial necklaces. 

Hypoallergenic Properties

White gold can cause skin irritation if nickel is used in the alloy. Choosing palladium- or platinum-alloyed white gold significantly reduces this risk. Rhodium plating also provides a protective barrier for sensitive skin, though as it wears, allergic reactions may occur if the underlying alloy contains allergens. 

Price

The price of white gold is generally similar to yellow and rose gold of the same karat weight. However, the need for rhodium re-plating can add to long-term maintenance costs — typically $50-150 per re-plated piece. White gold remains more affordable than platinum while offering a similar appearance. 

Maintenance & Care

White gold requires routine care to maintain its appearance. Over time, rhodium plating wears off, particularly in high-friction areas like the bottom of rings. Jewelers typically recommend re-plating every 1-3 years, depending on wear. Polishing can restore luster in between treatments, and white gold should be stored separately from other jewelry to prevent scratching. 

Popularity

White gold is one of the most popular choices for engagement rings and fine jewelry, particularly since its rise to prominence in the 1920s. Its neutral tone complements diamonds and colored gemstones, making it a versatile option. White gold saw a massive surge in popularity during the Art Deco period and again in the 1990s, remaining a top choice for contemporary jewelry.

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What Is Yellow Gold?

Yellow gold is the option closest to the metal's natural, untreated state. Pure gold exhibits a rich, warm yellow color that has become the classic standard for precious jewelry. When alloyed for durability, yellow gold maintains this traditional appearance through careful mixing with compatible metals like copper and silver. The resulting alloys preserve the signature golden hue while providing necessary strength for everyday wear. 

Composition

Yellow gold is formed by mixing pure gold with copper and silver alloys. The karat measurement (such as 18K or 14K) reflects the ratio of gold to alloys — 18K contains 75% pure gold (18 parts out of 24), while 14K contains 58.3% pure gold.  

Color & Appearance

Yellow gold has a warm, rich tone that most closely resembles pure gold. Its color deepens with higher karat levels, with 24K gold displaying the most intense yellow. Lower karats appear paler due to more alloy content, with 10K having a noticeably lighter hue than 18K. Yellow gold complements warm skin tones particularly well. 

Durability

Yellow gold is softer than white or rose gold and more prone to scratches and dents, particularly at higher karat levels. 14K yellow gold offers a good balance between color and durability for everyday jewelry, while 18K is preferred for special occasions. Regular polishing can maintain its appearance despite minor wear.

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Weight

Its weight is similar to white and rose gold. Higher karat pieces are slightly heavier due to greater gold content, as pure gold is denser than many alloys. A 14K yellow gold ring will feel virtually identical in weight to a 14K white gold ring of the same design. 

Hypoallergenic Properties

Higher karat yellow gold (18K or above) is often hypoallergenic because it contains fewer potential allergens. The primary metals in yellow gold — pure gold and silver — rarely cause allergic reactions. However, lower karats (10K-14K) contain higher proportions of copper or other metals that might trigger sensitivities in some individuals. 

Price

Yellow gold is usually priced similarly to white and rose gold of the same karat. The cost depends on the karat level, with higher karats being more expensive due to greater gold content. Market fluctuations in gold prices affect all gold jewelry equally, regardless of color. 

Maintenance & Care

Yellow gold is low maintenance. It does not require re-plating and only needs regular polishing to maintain its shine. It can be cleaned at home using mild soap and warm water or with commercial gold cleaning solutions.  

Popularity

As the most traditional gold color, yellow gold remains a timeless favorite for engagement rings, wedding bands, and classic jewelry styles. Its warm luster has enduring appeal across generations and continues to be highly sought after today, particularly in vintage-inspired designs and modern stacking pieces. Yellow gold's rich history in jewelry making spans thousands of years, giving it cultural significance and symbolic value.

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What Is Rose Gold?

Rose gold offers a romantic, blush-toned alternative that has gained significant popularity in recent years. Created by mixing pure gold with copper, this alloy produces a distinctive pink or reddish hue that varies in intensity depending on the copper content. Its warm glow complements all skin tones and provides a unique alternative to traditional gold colors. 

Composition

Rose gold is created by blending gold with copper and sometimes a small amount of silver. The higher the copper content, the deeper the red or pink tone of the metal.  

Color & Appearance

Rose gold ranges from a subtle blush pink to a deeper reddish hue. Its romantic, vintage-inspired color has made it popular in both modern and antique-style jewelry. The color is completely natural from the copper content — there is no plating or artificial coloring applied to create the pink tone. 

Durability

Rose gold is significantly more durable than yellow gold because copper adds strength and hardness to the alloy. This makes it an excellent choice for everyday wear, especially for rings and bracelets that endure frequent contact with surfaces.

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Weight

Its weight is similar to other gold alloys and does not feel noticeably heavier or lighter when worn. Like all gold jewelry, the design and overall mass of the piece affect perceived weight more than the specific gold type used. 

Hypoallergenic Properties

Because rose gold contains copper, it can cause allergic reactions in some individuals with specific metal sensitivities. However, pure copper allergies are less common than nickel allergies, making rose gold a better choice than nickel-containing white gold for many people with sensitivities. 

Price

Rose gold is typically priced in line with yellow and white gold of the same karat weight. Copper is inexpensive, so the price difference lies mainly in karat weight and craftsmanship rather than the type of gold.  

Maintenance & Care

Rose gold requires little maintenance. It retains its color well over time and does not need re-plating like white gold. Occasional polishing can restore brightness, and cleaning with mild soap and water removes everyday grime.  

Popularity

Rose gold has grown tremendously in popularity during the 2010s and continues to be in demand. Its romantic color and vintage appeal make it a popular choice for engagement rings, wedding bands, and fashion jewelry. Rose gold was particularly fashionable during the Victorian era and the 1920s, with its current popularity representing a significant surge.

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White Gold, Yellow Gold, or Rose Gold: Which Type of Gold Is Best?

Each type of gold offers unique qualities, and the best choice depends on your personal style, budget, lifestyle, and skin tone. When selecting gold jewelry, consider:   

  1. Skin Tone: Yellow and rose gold generally flatter warmer skin tones, while white gold complements cooler complexions, though this is not a strict rule. 
  2. Existing Jewelry: Your current jewelry collection matters — choosing a compatible gold type makes mixing and matching easier. 
  3. Lifestyle: For active lifestyles, more durable options like 14K rose gold may be preferable to softer 18K yellow gold. 
  4. Gemstone Pairings: White gold enhances the brilliance of diamonds and white gemstones, yellow gold beautifully showcases colored stones like sapphires and rubies, while rose gold pairs exceptionally well with morganite and other pink stones
  5. Maintenance Commitment: Consider whether you're willing to maintain white gold's rhodium plating, or if you prefer the lower maintenance of yellow or rose gold. 

 

Based on these considerations: 

Yellow gold is often the best choice for those who value tradition and want a timeless look. Its warm tone complements classic engagement rings and wedding bands, and it suits those who prefer jewelry with a heritage feel. Yellow gold is also ideal for those with warm skin tones and requires the least maintenance of all gold types. It's an excellent choice if you're concerned about metal allergies, as higher karat yellow gold rarely causes reactions. 

White gold is ideal for those who want a versatile metal that enhances the brilliance of diamonds and colorless gemstones. It is well-suited to modern designs and appeals to people who prefer a sleek, contemporary appearance that resembles platinum but at a lower cost. White gold is perfect for cool skin tones and for those who primarily wear silver-toned accessories. Consider your willingness to maintain the rhodium plating when choosing white gold. 

Rose gold is perfect for those who want something distinctive and romantic. Its pink tone offers a vintage-inspired yet fashionable aesthetic that stands out while remaining elegant, making it a great option for couples seeking a unique and personal touch in their jewelry. Rose gold's superior durability makes it ideal for active lifestyles, and it complements all skin tones, particularly adding warmth to cooler complexions. 


Ultimately, the best type of gold is the one that reflects your individual style and meets your lifestyle needs. Whether you prefer the classic beauty of yellow gold, the modern appeal of white gold, or the romantic warmth of rose gold, each option provides lasting value and timeless beauty.

Types of Gold FAQ

How is white gold made?

White gold is made by alloying pure gold with white metals such as nickel, palladium, or silver. The mixture is carefully calculated to achieve the desired karat weight while maintaining strength and workability. After the jewelry is crafted, it is then plated with rhodium — a platinum group metal — to enhance its brightness, reflectivity, and scratch resistance.

Is white gold real gold?

Yes, white gold is absolutely real gold. White gold is created by mixing pure gold with other white metals to achieve strength and a white appearance. The gold content is measured in karats, just like yellow gold, with 18K white gold containing ~75% pure gold and 14K containing ~58.3% pure gold. The difference is purely in the alloy metals used to create the white color.

Is white gold more expensive than yellow gold?

No, white gold is not typically more expensive than yellow gold of the same karat weight at the point of purchase. Both contain the same amount of pure gold, which is the primary cost driver. However, long-term costs can be higher for white gold because it requires rhodium re-plating every 1-3 years to maintain its bright finish.

Does white gold turn yellow?

Yes, white gold can gradually turn yellowish over time. This happens as the rhodium plating wears away, revealing the warmer natural tone of the gold alloy beneath. This is not a defect but a normal characteristic of white gold. The rate at which this occurs depends on factors like body chemistry, exposure to chemicals, and how frequently the piece is worn. Regular re-plating can maintain the bright white appearance. 

Is white gold hypoallergenic?

White gold is not always hypoallergenic. If nickel is used in the alloy, it may cause skin irritation for those with nickel allergies, though the rhodium plating provides a protective layer that helps reduce reactions while intact. For truly hypoallergenic white gold, look for pieces made with nickel-free alloys that use palladium or platinum group metals instead. These alternative alloys are becoming increasingly common but may cost slightly more.

Can you turn white gold into yellow gold?

No, you cannot turn white gold into yellow gold through any simple process. The metals are alloyed at a molecular level, so a jeweler would need to completely melt down the white gold piece, remove the white alloys, add yellow-toned alloys, and create an entirely new piece rather than changing the existing one. If you want to change from white to yellow gold, it's more practical to trade in your white gold piece and purchase a new yellow gold item.

Is rose gold more expensive than yellow gold?

No, rose gold is not more expensive than yellow gold of the same karat weight. The cost is determined primarily by gold content, as copper — the alloy that creates rose gold's pink tone — is relatively inexpensive compared to gold. In some cases, rose gold might even be slightly less expensive to produce than other gold types, though market pricing typically keeps all gold colors at comparable price points for the same karat and design.

Do diamonds look better in white or yellow gold?

Diamonds often look brighter in white gold because there is less color contrast between the metal and the stone, allowing the diamond's brilliance to shine without competing color reflections. The reflective white surface enhances the diamond's sparkle and fire. However, colorless or near-colorless diamonds can look stunning in yellow gold, which provides a warm contrast. Diamonds with slight yellow tints may actually appear more yellow when set in white gold and can look better in yellow gold settings where the contrast masks the stone's warmth.

What is the best type of gold to buy for jewelry?

The best type of gold to buy for jewelry depends on your personal style, skin tone, maintenance preferences, and budget considerations: 

  • For classic, traditional appeal with minimal maintenance: Yellow gold 
  • For a contemporary look that showcases diamonds brilliantly: White gold 
  • For durability combined with unique, romantic aesthetic: Rose gold 
  • For everyday wear and active lifestyles: 14K in any color (more durable than 18K) 
  • For special occasion pieces with richer gold color: 18K in any color 
  • For those with metal allergies: High-karat yellow gold or nickel-free white gold

Is white gold stronger than yellow gold?

Yes, white gold is generally stronger than yellow gold of the same karat weight. The alloys used to create white gold — such as nickel, palladium, or silver — typically create a harder metal than the copper-silver combination used in yellow gold. Additionally, the rhodium plating on white gold provides an extra layer of protection against scratches and wear. This makes white gold a good choice for securing gemstones and for pieces that endure daily wear, though rose gold is typically even stronger than both.

Does rose gold fade to yellow gold?

No, rose gold does not fade to yellow gold over time. It retains its pink tone permanently because the color comes from the copper in the alloy, which is integrated throughout the metal — not from any surface treatment or plating that could wear off. The copper content may develop a slightly deeper patina over many years, potentially enhancing its vintage appeal, but the fundamental rosy hue remains stable throughout the life of the piece.

Is rose gold more expensive than white gold?

No, rose gold is not more expensive than white gold of the same karat rating. Both contain the same amount of pure gold, which is the primary cost driver in jewelry pricing. In fact, rose gold could theoretically be slightly less expensive to produce since it doesn't require the rhodium plating process that white gold does, and copper is less expensive than some white metal alloys. However, retail pricing typically standardizes costs across gold colors, with differences in price reflecting karat weight and design complexity rather than gold type.

Is rose gold stronger than yellow gold?

Yes, rose gold is stronger and more durable than yellow gold of the same karat weight. The copper alloy used to create rose gold's distinctive color also adds significant hardness and strength to the metal. This makes rose gold less prone to scratching and denting compared to yellow gold, and it generally holds up better to everyday wear. 14K rose gold is particularly durable, making it an excellent choice for engagement rings and other pieces worn daily.

Can you be allergic to white gold but not yellow gold?

Yes, you can be allergic to white gold but not yellow gold. This happens most commonly when white gold contains nickel, a common allergy. Higher karat yellow gold (18K+) generally lacks nickel and instead uses hypoallergenic alloys like silver and copper, which cause far fewer allergic reactions. If you experience irritation with white gold, consider switching to yellow gold of 18K, or seek white gold specifically made with nickel-free alloys using palladium or platinum group metals. 

Is white gold heavier than yellow gold?

No, white gold is not significantly heavier than yellow gold of the same karat weight and design. Both have similar densities because they contain the same amount of pure gold, with only the alloy metals differing. Any weight difference in jewelry is negligible and not detectable when worn. The overall design, size, and thickness of a piece has far more impact on its weight than whether it's made of white or yellow gold. By comparison, platinum is noticeably heavier than any type of gold which some wearers prefer for its substantial feel.