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Visit Our New York Jewelry Store

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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Flatiron Experience

Vibrant and energetic, Manhattan's Flatiron District features an abundance of Beaux-Arts architecture, a rich dining scene, the iconic Madison Square Park, and easy access to all that NYC has to offer.

Our Health & Safety Standards

Learn more about how we are following state and local government and health guidelines to provide a safe and comfortable experience in our jewelry stores.

1-to-1 Attention

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Guidance & Education

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Unique to You

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations

Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual
Appointments

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

Book a Virtual Appointment

Browse New York's Most Loved Styles

Four-prong Round Diamond Stud Earrings
Four-Prong Round Diamond Stud Earrings
Aria Diamond Ring (1/10 ct. tw.)
Aria Diamond Ring (1/10 Ct. Tw.)
Crescent Moon Aquamarine and Diamond Pendant
Crescent Moon Aquamarine And Diamond Pendant
Demi Diamond Ring (1/3 ct. tw.)
Demi Diamond Ring (1/3 Ct. Tw.)
Diamond Bar Bracelet
Diamond Bar Bracelet
Petite Elodie Ring
Petite Elodie Ring
Heritage Diamond Stud Earrings
Heritage Diamond Stud Earrings
Four-Prong Petite Comfort Fit Ring
Four-Prong Petite Comfort Fit Ring
Four-prong Round Diamond Stud Earrings
Four-Prong Round Diamond Stud Earrings
Petite Shared Prong Diamond Ring (1/4 ct. tw.)
Petite Shared Prong Diamond Ring (1/4 Ct. Tw.)
Petite Twisted Vine Diamond Ring (1/8 ct. tw.)
Petite Twisted Vine Diamond Ring (1/8 Ct. Tw.)
Secret Halo Diamond Ring
Secret Halo Diamond Ring
Versailles Diamond Ring (1/3 ct. tw.)
Versailles Diamond Ring (1/3 Ct. Tw.)
North Star Diamond Pendant
North Star Diamond Pendant
Waverly Diamond Ring (1/2 ct. tw.)
Waverly Diamond Ring (1/2 Ct. Tw.)
Premium Akoya Cultured Pearl Bracelet (7mm)
Premium Akoya Cultured Pearl Bracelet (7Mm)

Our Favorites

Oval diamond ring on hand
Shop Oval Rings
Pear shaped halo diamond ring
Shop Stackable Rings
Delicate diamond necklaces
Shop Gifts
Three stone diamond ring
Shop Three Stone Rings

New York Showroom FAQ

Our jewelry stores are designed for two people per appointment. We cannot accommodate groups larger than two people or pets at our appointments.
Yes. The 20th Street and 5th Avenue bus stop is located nearby and is serviced by the M1, M2, M3, and M55 buses. There is also a subway station on 23rd Street for the N, Q, R, and W lines.
Parking garages can be found nearby on 21st Street and 5th Avenue or on 22nd Street and Broadway.
Most of our rings are made-to-order, so you can expect to receive your ring approximately two weeks after placing your order. We do offer alternative options if you need a ring sooner. If that is the case, please call our New York jewelry store in advance of your appointment so we can plan accordingly: 917.764.9222.
Our New York store has samples of most of our styles in white gold, size 6 or 9, and set with a round center gemstone. If we don't have a sample of your specific combination in our New York store, your consultant will be able to mock-up a visual representation of your perfect ring. If you have a specific ring or style in mind, please contact us in advance of your appointment to see if we can accommodate: 917.764.9222.
We love when customers drop in! We do our best to accommodate walk-ins as quickly as possible. To ensure we have a consultant available to meet with you upon arrival, we recommend you book an appointment in advance.
Our New York jewelry store is located at 135 Fifth Avenue, 2nd Floor, NY, NY 10010. You can find us on the corner of 5th Avenue and 20th Street.

New York Reviews


Had an amazing appointment with Kristina. She was very helpful and showed us amazing rings. Going to move forward with one of their amazing lab grown diamonds for sure! The showroom was beautiful, they had so many different rings and stones on had. Definitely recommend to anyone who has little to no experience in the engagement ring world. Recommending to all my friends who are looking to get engaged soon.

— David J.

This was our first in person engagement ring shopping experience and it was perfect! Brilliant Earth was in touch before our visit, asking for our preferences ahead of time. Kylie was extremely professional and helpful! She carefully explained the tradeoffs with examples of our preferred diamond type, allowing us to make the decision that was most comfortable for us. We thank you Kylie for guiding us through this big moment!

— Ashar H.

My partner and I had a lovely appointment with Mary in the Flatiron showroom. She was well prepared for our appointment, having all of the samples I mentioned in my intro email ready for us. During our appointment, Mary was knowledgable about all of the different styles we were interested in and was extremely flexible when I wanted to try on 10+ styles. Overall, my partner and I really enjoyed our visit. I highly recommend going in for an appointment to try some pieces on IRL for those who are unsure about their dream ring!

— Fan C.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.