Start with Our Diamond Quiz
Proprietary Award-Winning Designs
At Brilliant Earth, we emphasize design expertise as a canvas for artistry and self-expression. With more than 20 design awards, our collections include both nature-inspired pieces and modern, minimalist designs. Customers can personalize engagement rings by choosing from hundreds of settings, pairing them with natural or lab-grown diamonds or gemstones, and even commissioning entirely bespoke creations.
Ring Concierge has also distinguished itself with fashion-forward styles. The Whisper Thin™ engagement ring is a signature design that became highly popular, capturing a trend other jewelers overlooked. The brand offers both bespoke bridal designs and accessible fine jewelry classics like tennis bracelets.
Takeaway: Brilliant Earth provides greater recognition for award-winning designs and customization depth, while Ring Concierge is known for style-driven pieces that resonate with a social media-savvy audience.
Seamless & Innovative Experience
Brilliant Earth pioneered the omnichannel model, beginning as an online retailer before expanding into physical showrooms across major U.S. cities. Our appointment-based approach ensures personalized service, while virtual appointments and advanced visualization tools allow customers to explore options, see customizations, and even stack pieces on our site.
Ring Concierge’s customer experience has been shaped heavily by its Instagram presence. Much of its growth has come from educational social content, which drives significant customer engagement. The brand also operates brick-and-mortar showrooms in cities like New York, Los Angeles, and Houston, offering in-person consultations.
Takeaway: Brilliant Earth leads in digital innovation and customer education through advanced shopping tools, while Ring Concierge excels in leveraging social media for engagement and inspiration.
Sourcing & Sustainability
Brilliant Earth introduced the Beyond Conflict Free Diamond™ standard to require certain diamonds meet strict labor, human rights, and environmental criteria. We also lead the industry in blockchain-verified diamonds, offer innovative lab diamond collections, and source gemstones with the same principles. In addition, 99% of our gold is repurposed, reducing demand for new mining.
Ring Concierge focuses primarily on design and accessibility, with less emphasis on sourcing transparency. While the brand highlights quality craftsmanship, it does not provide the same depth of detail around supply chain traceability or environmental responsibility.
Takeaway: Brilliant Earth is the stronger choice for buyers who prioritize sustainability and transparent sourcing. Ring Concierge appeals more to those focused on aesthetics and style-first design.
Pricing & Value
At Brilliant Earth, we offer a wide range of price points and customization options. Customers can filter by budget, compare certification types, and choose between natural and lab-grown diamonds. Our transparent pricing reflects our direct-to-consumer model and focus on responsible sourcing rather than prestige pricing.
Ring Concierge provides a broad spectrum of price options, ranging from fine jewelry pieces around $70 to bespoke engagement rings reaching seven figures. The brand has built appeal by balancing high-end bridal with more accessible, wearable fine jewelry collections.
Takeaway: Both brands offer pricing flexibility. Brilliant Earth emphasizes transparency and ethical assurance, while Ring Concierge focuses on style-driven value across a wide financial spectrum.
Customer Satisfaction & Reviews
Brilliant Earth consistently receives strong reviews for transparency, design expertise, and educational customer support. Customers praise our personalized, pressure-free shopping experience and the ability to create jewelry that matches their vision. Independent review sites like Trustpilot and The Knot reflect this positive reputation.
Ring Concierge has also earned praise, particularly from customers who discovered the brand on social media. Reviews highlight the timelessness of pieces, as well as the founder’s educational Instagram content, which helps demystify the buying process.
Takeaway: Brilliant Earth stands out for third-party recognition and sourcing transparency, while Ring Concierge’s strength lies in community engagement and design satisfaction.
Bottom Line: Making Your Choice Between Brilliant Earth and Ring Concierge
Brilliant Earth and Ring Concierge each bring unique strengths to the modern jewelry landscape. Brilliant Earth emphasizes our award-winning designs, innovative shopping experience, and transparent sourcing, while Ring Concierge is recognized for its fashion-forward styles, wide pricing range, and social media-driven customer engagement.
When deciding between these jewelers, consider which factors matter most to you:
- Design: Award-winning artistry and bespoke options vs. style-driven, trend-forward designs.
- Shopping Experience: Innovative digital tools and seamless omnichannel presence vs. influencer-style social media engagement.
- Sourcing: Ethical assurance and transparency vs. less focus on sustainable values.
- Pricing: Transparent, traceable value vs. a wide pricing spectrum from accessible to luxury.
- Customer Reviews: Strong third-party ratings vs. community-driven social feedback.
Ultimately, if your priority is award-winning design, personalization, and an innovative, transparent shopping experience, Brilliant Earth may be the right fit. If you’re seeking style-driven designs, social media engagement, and a broad range of price points, Ring Concierge offers a strong alternative. Both brands deliver quality fine jewelry — your choice depends on which values resonate most with you.
