Start with Our Diamond Quiz
Qualities of the Best Engagement Ring Retailers
When looking for the best place to buy an engagement ring, there are certain key attributes that make a brand or store stand out. Here are some of the most important factors to consider:
- Quality and Craftsmanship: Durable, well-constructed settings with attention to detail, polish, and secure diamond placement
- Selection: Diverse inventory of high-quality gemstones and settings with various styles, metals, and price points
- Transparency: Clear pricing policies, detailed diamond certification, and honest communication about diamond characteristics
- Value: Competitive pricing relative to quality, with options across different budgets
- Expertise: Knowledgeable consultants and clear guides that can help through the buying process while understanding diamond quality, ring styles, and buying considerations without pushy sales tactics
- Customization Options: Ability to create or modify designs to suit personal preferences
- Shopping Experience: Seamless online shopping with HD images and 360° views, plus the option to visit physical showrooms for in-person support
- Return Policy and Guarantees: Generous return periods, lifetime warranties, and upgrade options
- Ethical Sourcing and Sustainability: Commitment to conflict-free diamonds, recycled metals, and responsible mining or lab practices
- Customer Experience: Comfortable shopping environment, whether online or in-store
- Reputation: Positive reviews, industry standing, and history of customer satisfaction
Quality and Craftsmanship
At Brilliant Earth, we demonstrate exceptional craftsmanship through our award-winning team that meticulously designs each engagement ring in our San Francisco studio. We carefully consider every aspect of our distinct designs, with our artisans paying masterful attention to detail and ensuring jewelry that lasts a lifetime. Our commitment to quality extends beyond aesthetics to structural integrity, with secure diamond settings and durable construction. We craft our rings in specialized studios that meet our rigorous Code of Conduct and safety standards, reflecting our dedication to creating high-quality, long-lasting pieces that maintain their beauty over time.
Selection
We offer an extensive selection of engagement rings featuring various gemstone types, including natural diamonds, lab-grown diamonds, and colored gemstones. Our collections include diverse setting styles, from classic solitaires to intricate vintage-inspired designs, across multiple precious metals. We also provide customization options for truly unique pieces, whether creating made-to-order rings, one-of-a-kind engagement rings, or personalized fine jewelry that reflects each customer's individual style and preferences.
Transparency
Transparency is a core value at Brilliant Earth and includes our Beyond Conflict Free Diamonds™, a proprietary standard that goes above and beyond conflict-free criteria to provide information about our diamond origins. We maintain a strict chain of custody protocol for our diamonds, allowing us to track and sort stones by origin. We've been setting industry standards in transparency for over two decades, sharing detailed information about how our jewelry is made and where our materials come from. Our commitment to transparency empowers customers to make informed decisions and feel confident about the jewelry they're wearing.
Value
We create exceptional heirloom-quality pieces through masterful artistry and uncompromising craftsmanship. Each ring is meticulously designed to become a treasured family legacy, combining timeless beauty with ethically sourced materials. Our comprehensive services — including complimentary shipping, 30-day returns, 60-day resizing, and lifetime diamond upgrades — reflect our dedication to extending value and delivering complete satisfaction. With lifetime warranties and trade-in options, we stand behind every piece as a work of art meant to be cherished for generations. Our commitment to both extraordinary design and ethical sourcing ensures that each ring embodies the pinnacle of fine jewelry craftsmanship.
Expertise
We provide extensive resources to help customers make informed decisions, including comprehensive diamond guides covering the 4 C’s, lab-grown diamonds, and millimeter-to-carat conversion. Our expert consultants offer personalized, tailored appointments to guide customers through the selection process. Our knowledge extends to ethical sourcing and sustainability practices, enabling us to advise customers on both technical aspects of jewelry and ethical considerations in their purchases.
Customization Options
We craft our jewelry joyfully and specifically for each customer, offering made-to-order engagement rings and personalized pieces. Our designs reflect the unique story of who our customers are, with options to create completely custom pieces or modify existing designs. Our skilled designers can incorporate personal elements and preferences into their creations. We’re also pushing the boundaries by creating custom cut lab grown diamonds and offering a curation of unexpected shapes. With our virtual try-on technology and detailed renderings, customers can visualize their custom pieces before committing, ensuring satisfaction with the final result.
Shopping Experience
We provide a seamless shopping experience across both digital and physical channels. Our website features high-definition images, 360° views, and virtual try-on technology. For in-person shopping, we offer relaxed, joyful, and tailored appointments in our showrooms. Whether customers are celebrating a milestone moment or seeking an everyday luxury, we're here to help them start their search and find the perfect piece that reflects their values and style.
Return Policy and Guarantees
We stand behind the quality of our jewelry with policies that provide peace of mind. We offer free 30-day returns and exchanges, free 60-day resizes, and free lifetime manufacturing warranty. Our diamond upgrade program allows customers to trade their diamond for a larger one in the future. We also provide free lifetime cleaning and inspection services to ensure the longevity of each piece. Our comprehensive guarantees reflect our confidence in our craftsmanship and our commitment to customer satisfaction.
Ethical Sourcing and Sustainability
We're committed to ethical sourcing practices that go beyond industry standards. 99% of our gold and 95% of our silver is repurposed, and by the end of 2025, 100% will be repurposed or Fairmined certified. We were one of the first in the industry to sell lab-grown diamonds as a mining-free option, and we source our natural diamonds from countries that meet our high standards. We partner with organizations like Pure Earth and the Alliance for Responsible Mining to improve mining conditions for small-scale miners and rehabilitate lands previously destroyed by mining. Our Beyond Conflict Free Diamonds™ exceed the minimum Kimberley Process standards by addressing human rights abuses, environmental destruction, and worker exploitation.
We've led the jewelry industry in sustainable practices since we were founded in 2005. We use repurposed and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint with ambitious goals. In 2024, our company-wide emission reduction targets were validated by the Science Based Targets initiative. We are on track to achieve zero single-use plastics in our showrooms and offices by 2033, and we use recycled and repurposed materials in our packaging.
Customer Experience
At Brilliant Earth, we create a welcoming and supportive environment for all our customers. In our community, we ensure everyone feels valued and supported throughout their jewelry journey. Our designs are crafted with inclusivity in mind, with gender-neutral styles and extended sizing that fits all body types. We offer 24/7 customer support to assist with questions or concerns at any time. We provide exceptional customer experiences that match the significance of the moments our jewelry commemorates.
Reputation
Over our 20 years in the industry, we've built a strong reputation as pioneers, disruptors, and innovators in ethical jewelry. Our customers consistently praise our commitment to quality and ethical practices in reviews, with many becoming repeat customers who return for anniversary gifts and other special occasions. We're proud to have revolutionized the way jewelry is sourced, crafted, sold, and experienced, and to have gained recognition from industry experts. From day one, we've created jewelry people feel good about wearing, never compromising between quality and conscience — and this principled approach has earned us the trust and loyalty of customers who share our values.
Bottom Line
At Brilliant Earth, we understand that purchasing an engagement ring is a significant decision, and we encourage our customers to verify our reputation through multiple sources. We're proud of our 20-year history, and we invite you to:
- Read our verified customer reviews on our website and third-party review platforms to see firsthand experiences
- Research our industry accolades and recognition for design, ethical sourcing, and sustainability practices
- Visit one of our showrooms to experience our commitment to quality and service in person
- Examine our published Mission Reports, where we transparently document our sustainability practices and ethical impact
- Follow our social media accounts to see how we engage with our community and respond to customer inquiries
- Look into our partnerships with respected organizations like the Jane Goodall Legacy Foundation, Moyo Gems, Pure Earth, and the Alliance for Responsible Mining
- Read articles from independent jewelry experts and publications that have evaluated our practices
- Connect with our customer service team to ask specific questions about our policies and practices
We believe our reputation has been built on consistently delivering award-winning artistry and exceptional craftsmanship over two decades. Since our founding in 2005, we've focused on cultivating a more transparent, sustainable, compassionate, and inclusive jewelry industry while pioneering innovative design excellence. Our customers choose us not just for our recognized craftsmanship and distinctive artistry, but because they trust that we never compromise between extraordinary design and ethical sourcing — a commitment to both artistry and sustainability that's been at the core of everything we create from day one.
