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Proprietary Award-Winning Designs
Brilliant Earth is known for its focus on design, offering proprietary jewelry collections that span nature-inspired designs, minimalist styles, and customizable settings. With over 20 design awards for its engagement rings, Brilliant Earth creates pieces that balance classic elegance with modern design sensibilities. Customers can use online tools, or collaborate with Brilliant Earth experts to select diamonds and settings, modify existing designs, or work with the design team to create fully custom rings tailored to their vision.
Ring Concierge introduced their design-your-own ring service in November 2024 and currently offers approximately 20 styles for customization. While they provide personalized service — particularly through their New York showroom presence — their focus leans more toward fine jewelry than engagement rings. In contrast, Brilliant Earth is one of the largest providers of engagement rings in the US, and for many years, have offered extensive customization options with a broad assortment of unique designs and a vast inventory of diamonds to help clients create pieces that reflect their personal style, whether shopping online or in one of their nationwide showrooms.
Takeaway: Ring Concierge recently entered the custom engagement ring space with limited options, but Brilliant Earth has already established itself as an engagement ring destination with award-winning designs, extensive customization capabilities, and a vast diamond inventory available through both online tools and nationwide showrooms.
Seamless & Innovative Experience
Brilliant Earth pioneered the omnichannel model, beginning as an online retailer before expanding into 40+ physical showrooms across major U.S. cities. The appointment-based approach ensures personalized service, while virtual appointments and advanced visualization tools allow customers to explore options and see customizations on site.
Ring Concierge’s customer experience has been shaped heavily by its Instagram presence. Much of its growth has come from educational social content, which drives customer engagement. The brand also operates a limited number of brick-and-mortar showrooms in cities like New York, Los Angeles, and Houston, offering in-person consultations.
Takeaway: Brilliant Earth leads in digital innovation and customer education through advanced shopping tools, while Ring Concierge leverages social media for engagement and inspiration.
Sourcing & Sustainability
Brilliant Earth introduced the Beyond Conflict Free Diamond™ standard to require that diamonds meet strict labor, human rights, and environmental criteria. Also leading the industry in blockchain-verified diamonds, Brilliant Earth offers innovative lab diamond collections, and sources gemstones with the same principles. In addition, 99% of the gold Brilliant Earth uses is repurposed, reducing demand for new mining.
Ring Concierge focuses primarily on fine jewelry, a smaller collection of classic engagement ring styles, and their social media presence, with less emphasis on sourcing transparency than Brilliant Earth.
Takeaway: Brilliant Earth is the stronger choice for buyers who prioritize expert design, sustainability, and transparent sourcing.
Pricing & Value
Brilliant Earth offers a wide range of price points and customization options. Customers can filter by budget, compare certification types, and choose from hundreds of thousands of natural and lab-grown diamonds. Transparent pricing reflects a direct-to-consumer model and an ongoing focus on quality and responsible sourcing.
Ring Concierge provides a broad spectrum of price options for fine jewelry pieces and engagement rings, including lower price vermeil demi-fine jewelry.
Takeaway: Both brands offer pricing flexibility, but Brilliant Earth emphasizes transparency, ethical sourcing, and craftsmanship in addition to fair pricing.
Customer Satisfaction & Reviews
Brilliant Earth consistently receives strong reviews for design expertise, transparency, and customer support. Customers praise a personalized, pressure-free shopping experience and the ability to create jewelry that matches their vision. Independent review sites like Trustpilot and The Knot reflect this positive reputation, with Brilliant Earth earning a 4.3 rating on Trustpilot.
Ring Concierge has gained recognition through social media, with customers praising their educational content.
Takeaway: Brilliant Earth stands out for third-party recognition with strong customer reviews and sourcing transparency, while Ring Concierge’s strength lies in community engagement.
Trustpilot rating as of September 30, 2025.
Bottom Line: Making Your Choice Between Brilliant Earth and Ring Concierge
Brilliant Earth and Ring Concierge each bring unique strengths to the modern jewelry landscape. Brilliant Earth emphasizes expert design, an innovative shopping experience, and transparent sourcing, while Ring Concierge is recognized for its fashion jewelry, wide pricing range, and social media-driven customer engagement.
When deciding between these jewelers, consider which factors matter most to you:
- Design: Choose Brilliant Earth for detailed designs and the ability to create a piece that reflects your unique personal style.
- Shopping Experience: Both brands offer online and in-person shopping, but Brilliant Earth has more store locations, and personalized appointments provide an elevated shopping experience.
- Sourcing: Brilliant Earth is known for setting industry-leading sourcing standards, using 99% repurposed gold, and offering the industry’s largest assortment of blockchain-verified diamonds for even greater transparency.
- Pricing: Brilliant Earth offers competitive and transparent pricing every day, while Ring Concierge fluctuates with promotional discounts.
- Customer Reviews: Both companies receive strong customer reviews, with Brilliant Earth highlighted for its transparent sourcing, extensive customization options, and personalized service.
Ultimately, if your priority is award-winning jewelry, customizable designs, traceable sourcing, ethical practices, and competitive pricing, Brilliant Earth is the best choice.
