The Founding Story

Brilliant Earth was co-founded by Beth Gerstein and Eric Grossberg, who met at Stanford University. When Beth was about to be engaged, she experienced firsthand, with her fiancé Alex, the challenge of finding a conflict free engagement ring that represented her values. Eric, through his research at Stanford, became impassioned with the idea that responsibly-sourced jewelry could be an effective tool for social change in developing countries. Together, Beth and Eric founded Brilliant Earth in 2005.

When Beth was about to be engaged, she experienced the challenge of finding an engagement ring that represented her values

What began as a partnership between two entrepreneurs has grown into a community of people with a passion for fine jewelry and a commitment to change. The Brilliant Earth team is a group of dedicated individuals – jewelry designers, sales associates, gemologists, and more – all working to provide exceptional jewelry that our customers can feel good about wearing. Our customers, too, are part of our community. It is with our customers' help that we are cultivating a more humane jewelry industry, one stunning piece of jewelry at a time.

At Brilliant Earth, we are dedicated to socially and environmentally responsible sourcing. Brilliant Earth goes above and beyond the current industry standards to offer beyond conflict free diamonds with a listed country of origin. Our select group of diamond suppliers demonstrate a robust chain of custody protocol for their diamonds and have the ability to track and segregate diamonds by origin. To reduce the demand for additional dirty gold mining, we use recycled gold and platinum. These precious metals come from secondary sources and are re-refined, meaning they are of the same high quality as newly mined metals.


From beautiful packaging to our exclusive jewelry designs, everything at Brilliant Earth is held to exceptional standards. Our made to order jewelry is handcrafted and carefully inspected by our jewelry experts. At Brilliant Earth, there is no compromise between quality and conscience.

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At Brilliant Earth, we combine the ease of online shopping with the personalized service of a fine jewelry boutique. Our team of jewelry specialists is dedicated to working with you to create the perfect piece of jewelry. We believe that jewelry that reflects your values should also reflect your unique preferences.

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giving back

As part of our mission to transform the jewelry industry, we work in partnership with advocacy groups to promote awareness about conflict diamonds, dirty gold, labor and mining issues, and environmental concerns. We also donate 5% of our profits to benefit communities harmed by the jewelry industry.

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Our Mission

Our goal at Brilliant Earth is to make jewelry as beautiful as it can be. We are passionate about cultivating a more ethical, transparent, and sustainable jewelry industry.

Providing Quality

Brilliant Earth provides jewelry of exceptional quality originating from pure sources and harvested using socially responsible practices.

Fostering Change

Brilliant Earth provides education about the social and environmental issues affecting the jewelry industry and identifies ways to help.

Promoting Growth

Brilliant Earth supports underdeveloped communities ravaged by the jewelry industry by donating a share of our profits.

Design & Craftsmanship

At our San Francisco design studio, creativity and artistic inspiration combine with extensive jewelry expertise. The result is exquisite jewelry that’s impeccably made to create future heirlooms.

Ratings & Reviews

Total business rating and real customer reviews posted on independent review sites.

Media Mentions

“Brilliant Earth is an ethically sourced jewelry company that is redefining luxury customer experience.”

“Shop Smart: You can also opt to shop at a retailer like Brilliant Earth, which specializes in conflict-free jewelry.”

Supermodel Molly Blair notes our Silver Bar Necklace as one of her favorite pieces from the Vogue photoshoot with our non-profit partner Pure Earth.

“Brilliant Earth pieces are made with recycled precious metals, and stones are said to be 'beyond conflict free,' a smart combination for today’s savvy customers.”

Participants guessed the value of different engagement rings, and the design and craftsmanship of Brilliant Earth rings shone through.

“Offering consumers an ethical alternative to the 'blood diamonds' that were seen as financing vicious warlords and insurgencies in Angola and Sierra Leone was the impetus behind the founding of Brilliant Earth.”

Brides featured two distinctive Brilliant Earth styles in their top ten engagement ring trends of 2017.

“Brilliant Earth helps couples find a ring they can feel good about, knowing their dollars are supporting a company that does good for people and the planet.”

“With a commitment to fair, ethical, environmentally safe and educational practices, Brilliant Earth offers consumers a way they can change the jewelry industry with their purchases.”

Customer Stories

Real stories by real people. Brilliant Earth couples in love share their stories.