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our story

Founded in 2005, Brilliant Earth is the global leader in ethically sourced fine jewelry. Our mission is to make jewelry as beautiful as it can be. We are passionate about cultivating a more transparent, sustainable, and compassionate jewelry industry.

Luxury with a Conscience®

From our personalized shopping experience to our unique jewelry designs, everything at Brilliant Earth is held to exceptional standards. Our award winning designers sketch iconic designs in our San Francisco studio, which are then brought to life by master jewelers. Whether you’re shopping online or in our showrooms, our jewelry experts are committed to you, and to creating a fun, relaxing, and educational environment. Learn more about how we are enhancing customer experience.

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We partnered with the Rainforest Alliance to create a pendant designed to raise awareness around climate change and the destruction of the rainforest, one of today’s most pressing environmental issues. 10% of the Amazon Rainforest Diamond Pendant sales will be donated directly to the Rainforest Alliance. This handcrafted design features an aerial view of a luscious forest and a shimmering diamond accented river, mirrored by empty space representing the undetermined future that we have the power to change.

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Our Beginnings

Brilliant Earth was founded when Beth Gerstein, who was struggling to find an engagement ring representing her values, partnered with Eric Grossberg, who was impassioned with the idea that responsibly sourced jewelry could be a tool for social change. This partnership has grown into a team of dedicated jewelry designers, sales associates, gemologists, and more, working to provide exceptional jewelry that our customers can feel good about wearing.

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