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our story

Founded in 2005, Brilliant Earth is the global leader in ethically sourced fine jewelry. Our mission is to make jewelry as beautiful as it can be. We are passionate about cultivating a more transparent, sustainable, and compassionate jewelry industry.

Responsible Sourcing

We go above and beyond the current standards to offer Beyond Conflict Free DiamondsTM that have been selected for their ethical and environmentally responsible origins. As part of our commitment to environmental responsibility, our fine jewelry is crafted primarily from recycled precious metals and arrives in our distinctive, FSC certified packaging. We are a certified member of the Responsible Jewelry Council, the leading ethical standard within the jewelry industry.

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Luxury with a Conscience®

From our personalized shopping experience to our unique jewelry designs, everything at Brilliant Earth is held to exceptional standards. Our award winning designers sketch iconic designs in our San Francisco studio, which are then brought to life by master jewelers. Whether you’re shopping online or in our showrooms, our jewelry experts are committed to you, and to creating a fun, relaxing, and educational environment. Learn more about how Brilliant Earth is enhancing customer experience.

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We partnered with the Rainforest Alliance to create a pendant designed to raise awareness around climate change and the destruction of the rainforest, one of today's most pressing environmental issues. 10% of the Amazon Rainforest Diamond Pendant sales will be donated directly to the Rainforest Alliance. This handcrafted design features an aerial view of a luscious forest and a shimmering diamond accented river mirrored by empty space, representing the undetermined future that we have the power to change.

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Our Beginnings

Brilliant Earth was founded by Beth Gerstein and Eric Grossberg as a response to the lack of transparency and irresponsible mining practices that confront the jewelry industry today. Brilliant Earth began with the belief that exceptional quality, ethically sourced jewelry can be an effective tool for social change. From our award-winning jewelry designs and responsibly sourced materials, to our personalized showroom experience, customers never need to compromise between quality and conscience. Brilliant Earth makes jewelry you can feel good about wearing with thoughtful craftmanship in every phase of production. With our Beyond Conflict Free™ diamonds and commitment to social and environmental responsibility, we hope to inspire a more transparent, compassionate, and sustainable jewelry industry.

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