Jewelry Store in Minneapolis – Edina | Brilliant Earth
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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Edina Experience

A unique and artisanal business neighborhood, 50th & France is full of specialty boutiques, luxe spas and salons, an independent film house, fabulous farm-to-table dining, and landscaped gardens.

Our showrooms feature a curated collection of customizable designs – from sparkling engagement and wedding rings crafted for milestone moments to pieces of fine jewelry that amplify the everyday.

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations


Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

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Minneapolis - Edina Showroom FAQ

We’re happy to welcome two people per appointment.
In the Minneapolis – Edina showroom, you’ll find a wide selection of our fine jewelry and bridal designs, not our entire assortment. To help you find the perfect piece, we offer primarily white gold samples crafted in women’s size 6 or 7 and men’s size 9 or 10. If there is a specific style you’d like to see, book an appointment and let us know. We’ll do our best to accommodate your request.
We strongly suggest booking an appointment at our Minneapolis – Edina showroom, as walk-ins are subject to availability. If you do walk in to visit us and an appointment isn’t available, we’ll happily book you for a later date and you’re welcome to browse jewelry within our showroom lobby space. Please note that appointments are required to view loose diamonds and gemstones.
Our engagement ring appointments are uniquely curated around you. Alongside our jewelry experts, you’ll discuss your favorite center stone type, shape, and size. Then, you’ll consider your preferred setting style, metal, and size. The experience is crafted to be fun, relaxing, and educational — so you can create your dream design. Then, in 2-3 weeks, we’ll handcraft it to perfection specifically for you.
Most fine jewelry within our showroom is available for same-day purchase. Depending on availability, we also offer some our most popular rings preset with lab diamond center stones for same-day purchase. Our Design Your Own rings are handcrafted-to-order and deliver in 2-3 weeks.
You are welcome to visit our showroom lobby to try on a select assortment of rings and fine jewelry. This is the perfect first step to learning about Brilliant Earth and determining your preferences in design, setting style, or center stone shape. Please note that appointments are required to view loose diamonds and gemstones.
Complimentary parking is available in several locations. Our space is closest to the North Ramp which is accessible from Market Street.
Our Minneapolis – Edina jewelry store is located at 3922 West 50th Street, Suite 200, Edina, MN 55424. Our store is conveniently located in the 50th and France area. We are located on the 2nd floor, Suite 200. From 50th Street, we are across from the Edina Theater.

Minneapolis Reviews

Amazing jeweler! My girlfriend and I went in for a consult and we’re blown away by the options, the prices, and the professionalism of the jewelers. Highly recommend, especially Kay, he was great!

Jay C.

Good experience. My salesperson was Kaustubh. He was very nice and knowledgeable. Not pushy. Helped me get setup with their custom ring folks If you're in the market, I'd recommend checking them out

Tyler B.

The ring was beautiful and turned out just the way my fiancée wanted! Very pleased with the experience! Professional and helpful staff! Will go back to look at wedding bands!

Aleksi M.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.