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Variety of loose diamonds.


Whether natural or lab grown, each of our diamonds is responsibly sourced and selected for its brilliant sparkle.

Design Your Own Diamond Ring

Select your ideal ring setting and pair it with a Beyond Conflict Free™ Diamond.

Variety of diamond engagement rings.

Coloured Diamonds

Explore our curated collection of natural and lab created coloured diamonds in a variety of stunning shades.

Loose coloured diamonds.

Natural vs. Lab Diamonds

Natural and lab-grown diamonds are identical to the naked eye. In fact, most experts can't even tell them apart without specialized equipment. Ultimately, the main difference is how they're created. Learn more to understand which diamond type suits your style.

Natural and lab diamond engagement rings.

Blockchain Diamonds

Blockchain technology is revolutionizing the natural diamond industry. Our blockchain keeps track of every step in a diamond’s journey – from mining, to market, to the moment it reaches you – safely, securely, and permanently. With our blockchain verified diamonds, you’ll have an enduring digital record about where your diamond comes from and how it was sourced. In 2019, we became one of the first retailers to offer blockchain verified diamonds, and year after year we have increased our offering of blockchain verified diamonds, ahead of our ESG Goals.

Blockchain Verified Diamonds