Jewelry Store Near Minneapolis, MN - Brilliant Earth
Mobile Top Button Desktop Top Button

Have questions about an appointment?

We're happy to help

Visit Our Minneapolis - Edina Jewelry Store

Book Appointment

Prefer to connect from home?

Book Virtual Appointment
Book Appointment
Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Edina Experience

A unique and artisanal business neighborhood, 50th & France is full of specialty boutiques, luxe spas and salons, an independent film house, fabulous farm-to-table dining, and landscaped gardens.

Our showrooms feature a curated collection of customizable designs – from sparkling engagement and wedding rings crafted for milestone moments to pieces of fine jewelry that amplify the everyday.

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations


Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

Book a Virtual Appointment

Our Favorites

Minneapolis - Edina Showroom FAQ

Our jewelry stores are designed for two people per appointment. We cannot accommodate groups larger than two people or pets at our appointments.
Our Minneapolis store has samples of most of our styles in white gold, size 6 or 9, and set with a round center gemstone. If we don't have a sample of your specific combination in our Minneapolis store, your consultant will be able to mock-up a visual representation of your perfect ring. If you have a specific ring or style in mind, please contact us in advance of your appointment to see if we can accommodate: (612) 457-0811.
We do our best to accommodate walk-ins when availability permits. To ensure we have a consultant available to meet with you upon arrival, we recommend you book an appointment in advance!
Our Minneapolis jewelry store is located at 3922 West 50th Street, Suite 200, Edina, MN 55424. Our store is conveniently located in the 50th and France area. We are located on the 2nd floor, Suite 200. From 50th Street, we are across from the Edina Theater.
Complimentary parking is available in several locations. Our space is closest to the North Ramp which is accessible from Market Street.
The 50th & France district is easily accessible via the Route 6 and 46 bus lines.
Most of our rings are made-to-order, so you can expect to receive your ring approximately two weeks after placing your order. We do offer alternative options if you need a ring sooner. If that is the case, please call our Minneapolis jewelry store in advance of your appointment so we can plan accordingly: (612) 457-0811.

Minneapolis Reviews

Amazing jeweler! My girlfriend and I went in for a consult and we’re blown away by the options, the prices, and the professionalism of the jewelers. Highly recommend, especially Kay, he was great!

Jay C.

Good experience. My salesperson was Kaustubh. He was very nice and knowledgeable. Not pushy. Helped me get setup with their custom ring folks If you're in the market, I'd recommend checking them out

Tyler B.

The ring was beautiful and turned out just the way my fiancée wanted! Very pleased with the experience! Professional and helpful staff! Will go back to look at wedding bands!

Aleksi M.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.