Close-up of someone's hand wearing a diamond engagement ring, emphasizing transparency and brilliance

Transparency

From the Source

Go around the globe to see where your diamonds, gemstones, gold and finished jewelry comes from.

P.S. We only work with suppliers that meet our high standards.

Click a country on the map to learn more

Angola

  • Natural Diamond Origin

Botswana

  • Natural Diamond Origin
  • Diamond Cutters & Polishers

Namibia

  • Natural Diamond Origin
  • Diamond Cutters & Polishers

South Africa

  • Natural Diamond Origin
  • Diamond Cutters & Polishers

Canada

  • Natural Diamond Origin

Sri Lanka

  • Sapphire Origin
  • Gemstone Cutters & Polishers
  • Diamond Cutters & Polishers

Australia

  • Sapphire Origin

Zambia

  • Emerald, Aquamarine, Garnet, Tourmaline Origin
  • Gemstone Cutters & Polishers

Kenya

  • Sapphire, Aquamarine, Green Beryl, Iolite, Garnet, Tourmaline Origin
  • Gemstone Cutters & Polishers

Malawi

  • Garnet, Aquamarine, Tourmaline, Morganite Origin
  • Gemstone Cutters & Polishers

Tanzania

  • Tanzanite, Amethyst, Citrine, Garnet, Sapphires, Tourmaline, Zircon Origin
  • Gemstone Cutters & Polishers

Colombia

  • Fairmined Gold Origin
  • Emerald Origin

Peru

  • Fairmined Gold Origin

USA

  • Diamond Cutters & Polishers
  • Gemstone Cutters & Polishers
  • Jewelry Manufacturers and Setters
  • Montana Sapphire, Oregon Sunstone, Arizona Garnet, Arizona Peridot Origin

India

  • Lab Diamond Origin
  • Diamond Cutters & Polishers
  • Gemstone Cutters & Polishers
  • Jewelry Manufacturers and Setters

Ukraine

  • Lab Diamond Origin

China

  • Lab Diamond Origin
  • Diamond Cutters & Polishers
  • Jewelry Manufacturers and Setters

Hong Kong

  • Gemstone Cutters & Polishers

Belgium

  • Diamond Cutters & Polishers

Thailand

  • Jewelry Manufacturers and Setters
  • Gemstone Cutters & Polishers

Mexico

  • Jewelry Manufacturers and Setters
Artistic rendering of a brilliant-cut diamond with light reflections

Natural
Diamond Leadership

From blockchain-verified to our Beyond Conflict Free® natural diamonds, we've been pioneers in ethical sourcing and diamond traceability from the very beginning.

Natural diamonds have been cherished for their enduring value and passed from generation to generation. They form deep within the Earth under extreme conditions of heat and pressure over billions of years and have a limited supply — making gemstone-quality diamonds one of the most sought-after materials found on Earth.

Less than 1% of the world’s natural diamonds meet our Beyond Conflict Free® standard.

We go far beyond the industry norm (aka the Kimberley Process) to source Beyond Conflict Free Diamonds® that are ethical and environmentally responsible. In support of our ongoing work to improve mining practices worldwide, we are expanding our offerings in 2025 to include Pathway to Beyond Conflict Free™ diamonds — learn more about the program here.

100% of our natural diamond suppliers have been audited for safe working conditions.

Diamond engagement ring with a large center stone in a detailed setting, photographed against a deep teal background
Gradient background with timeline markers showing natural diamond industry developments from 2019 to 2024

20 years of progress

A Look Back: Natural Diamond Edition

First to sell natural diamonds with a listed origin and established our Beyond Conflict Free® natural diamond standard. Established our Supplier Chain of Custody Protocol. Established our Supplier Code of Conduct, our framework for safe and healthy working conditions. Became one of the first jewelers to sell blockchain-verified natural diamonds at scale. Stopped selling Russian diamonds the day after the invasion of Ukraine, even though they are still KP-certified as “conflict free.” Expanded our blockchain-verified natural diamond assortment. Launched the Flawless Collection, a premium curation of lab and natural diamonds hand-selected for the highest grades across the 4 C’s and ethical sourcing. 2005 2016 2017 2019 2022 2023 2024
Geometric illustration of a diamond symbol in white against dark background

Lab Diamond
Innovation

As one of the first to offer lab diamonds as a mining-free option, we have lab diamonds down to a science.

Chemically, optically, and physically, lab diamonds are identical to natural diamonds. Their only difference is their origins: Lab diamonds are grown in a controlled environment from carbon seeds. Only experts with advanced lab equipment can identify whether a diamond is lab or natural.

Every lab diamond we offer passes our strict quality protocols for cut, color, and clarity and is sourced from a supplier that meets our industry-defining standards.

Person wearing multiple delicate diamond necklaces and jewelry pieces against a natural outdoor background
Multiple loose lab-grown diamonds displayed on a light purple or white surface

Our lab diamond collections are some of the most innovative on the planet:

The Capture Collection - Grown from carbon before it’s released into the atmosphere.

The Renewable Collection - Grown, cut, and polished with 100% renewable energy from wind and solar.

The Sustainably Rated Collection - Energy and emissions from growing, cutting, and polishing these lab diamonds are offset.

100% of our lab diamond manufacturers have been audited for safe working conditions.

Since 2021, we’ve been proud members of the Supplier Ethical Data Exchange (Sedex) and have used it to pioneer a new, industry-leading standard for the responsible manufacturing of lab diamonds.

Gradient background with timeline markers showing lab-grown diamond industry developments from 2012 to 2024

20 years of progress

A Look Back: Lab Diamond Edition

Building on our diamond leadership, we pioneered selling lab diamonds as a mining-free option. Became one of the 
 first retailers to offer SCS Sustainably Rated lab diamonds. Using the Sedex SMETA audit, we created a new standard for lab diamonds called Responsibly Manufactured — because the lab diamond industry didn’t have a standard for safe working conditions. Launched the Capture Collection, the world’s largest collection of lab diamonds grown using carbon captured before it is released into the atmosphere. Launched the Renewable Collection, featuring lab diamonds grown, cut, and polished with 100% wind and solar energy. Launched an exclusive limited-edition fine jewelry capsule, the Jane Goodall Collection, set with our Capture Collection lab diamonds. Launched the Flawless Collection, a premium curation of lab and natural diamonds hand-selected for the highest grades across the 4 C’s and ethical sourcing. 2012 2021 2022 2023 2024

From the Source: Gemstones

A closer look at where our gemstones come from, and their positive impact on local communities and the environment.

Sapphires

Sri Lanka

Sapphire colors from Sri Lanka include royal blue, teal, purple, green, pink, yellow, and white.

Sri Lanka places special emphasis on safe working conditions, social development, poverty alleviation, and restoring mining sites.

Australia

Australia is known for a broad spectrum of sapphires in blue, teal, green, and yellow.

The Australian government and mining sector collaborate to protect the environment and Indigenous land.

Montana, USA

Montana sapphires are recognized for dark blue, teal, green, yellow, and more.

Mines provide traceability, respect, and responsibility to protect the land and environment.

Emeralds

Zambia

Emeralds from Zambia are vivid dark green but can also have bluish tones and other hues.

Large scale mines in Zambia have strong regulatory protections for the environment and labor, health, and safety.

Colombia

Colombian emeralds are pure green with a slight bluish hue and saturation.

The Colombian government and mining industry collaborate to protect the environment and labor, health, and safety.

Tanzanite

Tanzania

Tanzanite from Tanzania is found exclusively in the Merelani Hills near Mount Kilimanjaro. The stone naturally occurs in a variety of tones, but tanzanite from this origin is known for its intense violet-blue hue with red flashes.

Tanzania’s gemstone mining industry plays a vital role in its economy and employment.

Sunstone

Oregon, USA

Oregon sunstones are uniquely colored in orange, brown, pink, and peach.

Sunstones are typically mined using surface mining techniques that include hand tools and small-scale machinery with environmental sustainability prioritized and regulations safeguarding land and water.

Peridot

Arizona, USA

Peridots from Arizona are a vibrant green.

Peridot in Arizona is typically mined using surface mining techniques that include hand tools and small-scale machinery with environmental sustainability prioritized and regulations that protect the surrounding landscape and wildlife.

Garnet

Arizona, USA

Garnets from Arizona are valued for their rich red and dark brownish green.

Arizona garnets are typically mined in open-pits or underground with mechanized equipment. Environmental regulations, such as water conservation, are in place and industry boosts the local economy.

Moyo Gems

Named after the Swahili word for "heart," Moyo Gems partners with female artisanal miners in Kenya and Tanzania.

Kenya and Tanzania

This ethical gemstone collaboration helps women access fair market prices, supporting them to run their own businesses, bypass middlemen, and earn more money that strengthens their families and communities. Through our partnership with Moyo Gems, we source amethyst, citrine, garnet, sapphire, tourmaline, and zircon.

Virtu Gem

Virtu Gem keeps the entire gemstone journey — from mine to market — in the country of origin.

Kenya, Malawi, and Zambia

Virtu Gem supports more local jobs, better pay, and increased wealth that stays in the communities where gems are found. Through our partnership, we source tourmaline, sapphire, aquamarine, garnet, emerald, green beryl, iolite, and morganite.