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Visit Our Minneapolis Jewelry Store

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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Edina Experience

A unique and artisanal business neighborhood, 50th & France is full of specialty boutiques, luxe spas and salons, an independent film house, fabulous farm-to-table dining, and landscaped gardens.

Learn more about how we are following state and local government and health guidelines to provide a safe and comfortable experience in our jewelry stores.

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations

Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual
Appointments

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

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Minneapolis Showroom FAQ

Our Minneapolis jewelry store is located at 3922 West 50th Street, Suite 200, Edina, MN 55424. Our store is conveniently located in the 50th and France area. We are located on the 2nd floor, Suite 200. From 50th Street, we are across from the Edina Theater.
Most of our rings are made-to-order, so you can expect to receive your ring approximately two weeks after placing your order. We do offer alternative options if you need a ring sooner. If that is the case, please call our Minneapolis jewelry store in advance of your appointment so we can plan accordingly: (612) 457-0811.
Our jewelry stores are designed for two people per appointment. We cannot accommodate groups larger than two people or pets at our appointments.
Our Minneapolis store has samples of most of our styles in white gold, size 6 or 9, and set with a round center gemstone. If we don't have a sample of your specific combination in our Minneapolis store, your consultant will be able to mock-up a visual representation of your perfect ring. If you have a specific ring or style in mind, please contact us in advance of your appointment to see if we can accommodate: (612) 457-0811.
We love when customers drop in! We do our best to accommodate walk-ins as quickly as possible. To ensure we have a consultant available to meet with you upon arrival, we recommend you book an appointment in advance.
Complimentary parking is available in several locations. Our space is closest to the North Ramp which is accessible from Market Street.
The 50th & France district is easily accessible via the Route 6 and 46 bus lines.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.