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The Classic Beauty of Pearl Earrings

Find Out What Makes Platinum Jewelry So Irresistible

Platinum Diamond Ring Stack

Modern society holds platinum in high esteem. For example, we have platinum records and platinum credit cards, both of which, if you can believe it, rank higher than gold and silver! Many luxury cars are advertised in their platinum color (one brand even offers a color called “palladium,” which is a member of the platinum family!) Most of all, platinum is known as the premium precious metal for fine jewelry.
This beautiful white metal displays a number of qualities that make it infinitely alluring. A piece of platinum jewelry lasts a lifetime, making it the perfect choice for earrings, pendants, and, of course, engagement and wedding rings.

History of Platinum

Though humans discovered platinum deposits over a thousand years ago in South America, this precious metal was not widely known until the year 1748 when a Spanish explorer delivered a report about platinum’s potential uses. Soon after the report was published it was discovered to be an element—a noble metal to be exact. Word of its stunning qualities began to spread, and in the early 1800s a British scientist discovered a process to make platinum malleable, turning it into a viable metal for jewelry.
Platinum did amazing things for jewelry. Its strength and durability made it possible for large stones to be held in minimal settings. The Edwardian era was all about light and elegance. Delicate, lacy rings made of silvery-white metals became highly sought after, making platinum’s pure white luster a stunning alternative to white gold rings. Filigree was a favorable decorative technique, and platinum’s strength made it the perfect precious metal for the job. In addition, platinum—which highlights a gemstone’s brilliance—was a stunning backdrop for Edwardian diamonds and pearls.
To this day platinum is considered one of the most desirable precious metals for stunning, valuable jewelry.

Platinum Jewelry

Platinum Jewelry is…



Platinum, a noble metal on the periodic table of elements, is remarkably durable. It is highly resistant to corrosion, oxidation, and tarnishing, making it the perfect material for long lasting engagement rings. Its density and strength makes it a secure setting for diamonds or gemstones. Platinum requires minimal maintenance—light cleaning and surface polishing are enough to keep it sparkling!


Platinum is one of the rarest elements in the earth’s crust, with a limited amount mined every year.  It is the rarest precious metal and sought after for its hypoallergenic nature.  Many of the world’s most extraordinary diamonds and gemstones are set in platinum, such as the famous Hope Diamond. The lesser known Koh-I-Noor diamond (a 105 carat stunner) is currently set in platinum in The Queen Mother’s crown.
Due to this rarity, platinum mining requires the extraction of a tremendous amount of ore (the rock that contains the element). To prevent the need for further environmentally destructive mining, we use recycled platinum that is re-refined back into its purest state. Using recycled precious metals creates jewelry that is truly stunning and eco-friendly.


Bright white metals are highly sought after for their reflective qualities. These metals work in tandem with diamonds to produce maximum sparkle. White gold jewelry is plated in rhodium (a member of the platinum family), lending it a lustrous look. Whereas the rhodium plating on white gold jewelry occasionally needs to be replaced, platinum is a naturally pure white metal and will never need to be re-plated due to wear and tear.

Platinum Rings

Our hands are our greatest tools, and most of us put them through the ringer every day! We type on our computers, cook meals, play sports, and participate in a number of other hands-on activities. Shouldn’t we protect our diamonds with a strong, durable precious metal? Platinum is tough enough to withstand everyday wear and tear, allowing your ring to last a lifetime. All of our platinum rings are crafted with platinum prongs that keep your gemstones right where they belong.  We highly recommend choosing a platinum setting if you love minimalist settings, such as an unadorned solitaire, or lovely, delicate halo styles with numerous side stones. Platinum will make these styles slender yet highly durable! This is a popular metal for wedding rings as well, so consider creating a stunning pair of platinum his and hers wedding bands!
Platinum Jewelry

Platinum Earrings

Platinum is the premier choice for earrings. This gorgeous metal is great for people with sensitive ears because it is naturally hypoallergenic. Though our ears generally don’t experience the same level of activity that our hands do (unless you’re on the phone all day), platinum’s durability is still important when it comes to long-term strength and stability. Platinum looks stunning when set with brilliant diamonds and deep, alluring blue sapphires!

Platinum Necklaces

Many people with highly sensitive skin can’t handle wearing pendants for a long period of time. Necklaces tend to have a larger surface area and can shift around with movement, causing irritation if you have sensitive skin. Platinum is a great choice for its pure hypoallergenic qualities! We love platinum for our three diamond drop pendant because its brilliance and strength will keep the necklace sparkling for generations.

Final Thoughts

What is your favorite precious metal? Do you love yellow gold, white gold, silver, or platinum? Let us know what you adore on Facebook, Twitter, or in the comments!



virginia Jarvis Says:
August 20th, 2013 at 7:30 pm

Some stones look better in certain metals, so Gold is what shows off my birthstone peridot or onyx best, therefore it is my favorite.

Mkki Says:
October 14th, 2014 at 8:30 am

Love Platinum!!!!

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