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Transparency is knowing where our precious metals and gemstones come from and how our jewelry is made — and sharing that information with you, so you can feel good about the jewelry you're wearing.
Our commitment to transparency began with the Beyond Conflict Free® standard we pioneered. We select our Beyond Conflict Free Diamonds® for their ethical and environmentally responsible origins, surpassing the Kimberley Process (KP) standard of “conflict-free,” which is defined as diamonds that don’t fund wars against legitimate governments. Such a narrow definition, however, often ignores diamonds tainted by violence, human rights abuses, environmental destruction, and worker exploitation.
For example, Russian diamonds make up one-third of the global diamond supply and helped Russia fund its invasion of Ukraine, but they’re still considered “conflict-free” under the industry’s insufficient standard. Not to us. We stopped selling Russian diamonds the day after Russia invaded Ukraine.
In fact, less than 1% of the world’s diamonds meet our Beyond Conflict Free® standard. Our select group of diamond suppliers must prove a robust chain of custody protocol for their diamonds, allowing us to track and sort them by origin. To meet our Beyond Conflict Free® standard, natural diamonds must also originate only from specific mine operations or countries that demonstrate their commitment to labor, trade, and environmental standards.
Our Beyond Conflict Free Diamonds® provide miners with fair wages and safe working conditions, empower their communities, and never fund conflicts.
We make sure our Beyond Conflict Free Diamonds® come from countries and mining operations that follow strict environmental rules. We source these diamonds from Botswana, Namibia, South Africa, and Canada, which are considered low or moderate risk by the Gemstones and Jewellery Community Platform Index. We're proud to sell natural diamonds that meet our Beyond Conflict Free® standard and work with factories that are audited for safe labor practices.
We currently source our Pathway to Beyond Conflict Free™ diamonds from Angola, which is known for natural diamonds of exceptional quality. Angola is actively working towards more responsible mining practices, with their largest mines already participating in transformational investments and initiatives ranging from social and environmental certifications, community programs for social and economic development, and blockchain-powered traceability. Our select group of vetted suppliers are audited for safe labor practices and strong traceability protocols.
We’re revolutionizing the jewelry industry again — this time using blockchain technology. Blockchain keeps track of every step in a diamond’s journey — from mining company to market to the moment it reaches you — safely, securely, and permanently.
With our blockchain diamonds, you’ll have an enduring digital record of where your diamond comes from and how it was sourced. In 2019, we were one of the first to sell blockchain diamonds. By the end of 2023, our goal is for 20% of our diamonds to be blockchain-verified.
We work with a small number of exclusive gemstone suppliers who share our values and source from specific countries that focus on land protection, safer mining, and improved working conditions.
We are proud of our gemstone collections that empower female artisanal miners and support fair trade markets, safer work environments, and better mining. And we are pushing the industry forward by using blockchain technology to further transparency.
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Natural Diamonds
Colored Gemstones
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Click and swipe to learn about our Natural Diamond & Colored Gemstone Origins
Natural Diamonds
Colored Gemstones