Mission Report 2024
For 20 years, we’ve been changing the game and raising the bar. From our pioneering diamond standards to our unmatched transparency, we're redefining what it means to design and craft jewelry that makes a real difference.
Join us on our mission to transform the jewelry industry for good.
Transparency
We share where our diamonds, gemstones, and precious metals come from, and how our jewelry is made.
Sustainability
We set industry-leading standards for
Compassion
We are committed to supporting causes and communities across our supply chain and operations.
Inclusion
We foster an environment where our diverse teams and customers are heard, valued, and supported.
Letter from our CEO
In a world that can feel increasingly fragmented, this year reminded me just how deeply we are, in fact, connected — and why our work matters more than ever.
Standing at a Market Day in Tanzania and watching female miners proudly sell their gemstones directly to buyers, I witnessed the profound ripple effects of our commitment to our Mission. One miner — who smiled as she told me she was the "boss" (the same word in both Swahili and English) — had tapped into our grant-funded WORTH financial literacy program to open a restaurant that serves her community. This is what real transformation looks like — not just in business metrics, but in human lives empowered and dreams realized.
This year forged new strengths and revealed the true power of our team. Our partnership with Dr. Jane Goodall and the work of the Brilliant Earth Foundation have shown us that even in challenging times, we can create lasting positive change. With our partners, we served meals to over 900 schoolchildren in Tanzania; planted over 2,000 saplings in the Peruvian Amazon to combat mercury-related deforestation; and supported artisanal women miners in Kenya to expand their entrepreneurial pursuits. Driven by our shared purpose, we received validation on our net-zero goals by the Science Based Targets initiative in under a year. And through it all, our team’s adaptability and unwavering dedication to our core values proved invaluable as we continued to serve our customers and communities.
Every day, our commitment to transparency, sustainability, compassion and inclusion brings us closer to a more equitable future for those in the global jewelry supply chain and beyond. When I see our customers choosing pieces that support these values, I'm reminded that each of us has the power to contribute to a positive impact.
Thank you for being part of this journey — together, we're proving that beautiful jewelry can spark meaningful change.
Spotlight on 2024
Reuters Sustainability Awards Winner
Beth Gerstein, Co-Founder and CEO, named Sustainability Trailblazer
2024 Winners
Awarded Great Place to Work® and Best Place to Work by Built In
Over $400k Donated
Expanding our positive impact
Net-Zero Targets
Approved by the Science Based Targets initiative
The Jane Goodall Collection
Created with industry-leading Carbon Capture lab diamonds
40 Showrooms and Counting
Seven built to use 30% less energy since 2023
Next Up: Mission Goals
By 2025...
100% of our gold and silver will either be repurposed or Fairmined.
50% of our lab diamonds will be verified for a sustainability attribute, such as renewable energy use or LEED certification.
By 2033...
On our path to net-zero, we will meet our SBTi near-team targets by reducing
- 54.6% of greenhouse gas emissions from Scopes 1 and 2.
- 32.5% of greenhouse gas emissions from Scope 3.
By 2050...
We will reach net-zero emissions across our operations and supply chain.
There’s even more to look forward to. Take a look at all of our Mission Goals.
We continue to report in accordance with the Global Reporting Initiative (GRI) 2021 Universal Standards and the Sustainability Accounting Standards Board (SASB) for Consumer Goods.
Trademarks
Brilliant Earth, Beyond Conflict Free, Truly Brilliant and other Brilliant Earth marks are trademarks or registered trademarks of Brilliant Earth, LLC in the US and other countries. All other trademarks are the property of their respective owners.
Forward-Looking Statements
This Mission Report contains certain “forward-looking statements” concerning our expectations, goals, objectives, plans, and projections with respect to environmental matters, corporate responsibility, sustainability, inclusivity, employee relations, and procurement. The forward-looking statements are based on our current plans and involve inherent uncertainties and assumptions that could cause actual outcomes to differ materially from the current or reported plan. The statistics and metrics included in this Report may be reported as estimates and may be based on assumptions or developing standards. The standards and codes of conduct for third-party suppliers are not guarantees that suppliers will follow the codes in all instances, and suppliers bear primary responsibility for meeting our standards and expectations. We believe that we have been prudent in our plans and assumptions; however, no assurance can be given that any sustainability goal or plan set forth in forward-looking statements can or will be achieved, and readers are cautioned not to place undue reliance on such statements. We undertake no obligation to update any of the forward-looking information in this Report, whether as a result of new information, future events, changes in sustainability objectives and expectations, or otherwise.