Jewelry Store in New York – Flatiron | Brilliant Earth
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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Flatiron Experience

Vibrant and energetic, Manhattan's Flatiron District features an abundance of Beaux-Arts architecture, a rich dining scene, the iconic Madison Square Park, and easy access to all that NYC has to offer.

Our showrooms feature a curated collection of customizable designs – from sparkling engagement and wedding rings crafted for milestone moments to pieces of fine jewelry that amplify the everyday.

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations

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Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual
Appointments

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

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New York - Flatiron Showroom FAQ

Parking garages can be found nearby on 21st Street and 5th Avenue or on 22nd Street and Broadway.
Our New York – Flatiron jewelry store is located at 135 Fifth Avenue, 2nd Floor, NY, NY 10010. You can find us on the corner of 5th Avenue and 20th Street.
You are welcome to visit our showroom lobby to try on a select assortment of rings and fine jewelry. This is the perfect first step to learning about Brilliant Earth and determining your preferences in design, setting style, or center stone shape. Please note that appointments are required to view loose diamonds and gemstones.
In the New York – Flatiron showroom, you’ll find a wide selection of our fine jewelry and bridal designs, not our entire assortment. To help you find the perfect piece, we offer primarily white gold samples crafted in women’s size 6 or 7 and men’s size 9 or 10. If there is a specific style you’d like to see, book an appointment and let us know. We’ll do our best to accommodate your request.
Most fine jewelry within our showroom is available for same-day purchase. Depending on availability, we also offer some our most popular rings preset with lab diamond center stones for same-day purchase. Our Design Your Own rings are handcrafted-to-order and deliver in 2-3 weeks.
Our engagement ring appointments are uniquely curated around you. Alongside our jewelry experts, you’ll discuss your favorite center stone type, shape, and size. Then, you’ll consider your preferred setting style, metal, and size. The experience is crafted to be fun, relaxing, and educational — so you can create your dream design. Then, in 2-3 weeks, we’ll handcraft it to perfection specifically for you.
We’re happy to welcome two people per appointment.
We strongly suggest booking an appointment at our New York – Flatiron showroom, as walk-ins are subject to availability. If you do walk in to visit us and an appointment isn’t available, we’ll happily book you for a later date and you’re welcome to browse jewelry within our showroom lobby space. Please note that appointments are required to view loose diamonds and gemstones.

New York Reviews


I had Jillian as a consultant and she was amazing. She showed me exactly what I wanted and was super friendly. My fiancé purchased my engagement ring here last year, and we knew we would come back for my wedding band because of how nice the whole experience was. I highly recommend going here!

Shannon C.

I went in for a consultation looking for an engagement ring and the staff were so welcoming and knowledgeable. Answered all of my questions and concerns, which gave me a lot of confidence in deciding on a ring.

April N.

My son called ahead for what he was looking for. The showroom in NYC had everything he had requested. The diamonds shown to us were what was asked for. The setting and other options were available. The woman who helped up was very knowledgeable and answered every question we asked. She was very helpful and friendly. We were not pressured for the sale, but we did leave ordering the diamond and setting.

Frank N.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.