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How to Buy Diamonds Online

As part of our ongoing series of posts from Brilliant Earth jewelry specialists, Jessica Anand shares her tips on how to buy diamonds online:


D or J color?  Good or super ideal cut?  Round or princess shape?  SI2 or FL clarity?  At first glance, all of these questions can seem quite daunting!   But I promise you, the hardest part is over.  You have found the person you want to spend the rest of your life with.  From here on out, it’s easy.  Not only am I going to show you how easy it can be to buy diamonds online, I am going to show you how to have fun with the process.  So, take a deep breath and relax.  You are in good hands!


Let’s discuss shape first.  Now, I am a firm believer in individual personalities and I really do think that a diamond should reflect one’s personality.  Each diamond shape is very unique, just like the person wearing it.  Take a minute and think about the love of your life.  Are there certain shapes she loves to wear?  Certain shapes she gravitates towards when you look at everyday items such as furniture or flowers?  Is she classic or would she love something a bit more trendy?


If your natural reaction is to scream classic, then I would recommend picking a round, cushion, or oval shaped diamond.  For someone who loves squares and defined lines, I would immediately pick princess, asscher, and emerald shaped pieces (I am a total princess cut diamond fan, so let’s chat if you are too).  And, if she is all about the antique feel, then you should definitely look at emeralds, rounds, cushions, and radiants.  Obviously, you can’t go wrong with any of these options, but just take a minute and think about her natural inclinations – picking the shape will come easy then!

Princess Petite Tapered Trellis Ring            Cushion Adorned Trio Diamond Ring          Round Halo Diamond Ring with Side Stones


Now that you have given shape a thought, let’s move forward to the four Cs!  Where to begin, you may ask.  Well, before you even start, I want to emphasize just how vital it is to find the perfect balance between all of the different diamond characteristics.  You do NOT need to maximize every aspect of a diamond.  Instead, you want to think about each aspect and how it will affect the whole piece!


I am going to break down the four Cs for you in order of importance to me.   First, let’s talk about cut.  I ALWAYS stress the importance of cut on a diamond.  The cut measures symmetry, polish and proportion and it is really what affects the visual brilliance of the diamond.  With a great cut, your diamond can look a lot larger and will sparkle that much more!  Let’s just say, when you are standing 10 feet away in a room and a diamond catches your eye, it’s usually because it is an exceptional cut.

For round diamonds, as long as you stay in the very good, ideal and super ideal range, you are going to have a stunning diamond.   For fancy shaped diamonds (anything but a round), there is a bit more flexibility, so as long as you stay in the Good + range, you will be just fine!  Stay within these parameters and your diamond will give the “wow” effect to everyone in any room!


The next aspect of a diamond that I pay attention to is the color.  Color is very much about preference.  Have fun with it!  D, E and F colored diamonds are the highest on the rarity scale and have a very icy white appearance.  G, H, I and J colored diamonds are a bit warmer in color (will have a warmer hue).  That being said, I think G is a total sweet spot.  You can get great G color diamonds that look very much like F color diamonds, but can potentially have lower prices.  When it comes to picking the perfect color, think about the ring you are hoping to set the diamond in.  Are you picking a ring with side stones?  Are you picking a halo setting?  Or, are you going with our fabulous six-prong classic?  Also, were you hoping for platinum, 18K white gold or 18K yellow gold?


If you are gravitating towards our gorgeous yellow gold option, you can really keep your entire color spectrum open.  All diamonds in a yellow gold engagement ring tend to look very white in color.  Now if you are set on white gold or platinum, but would like a three stone ring, potentially look at staying within the H-D range, as I and J colored diamonds may be a bit too warm in color compared to the side diamonds.  Once again, color is ALL about preference.  I love warm colored diamonds, so don’t cancel them out automatically!


When buying a diamond online, the last aspect of a diamond that I pay attention to is clarity.  Clarity is the last characteristic I look at because ALL diamonds that Brilliant Earth sets for you will be 100% eye clean, meaning that with the naked eye you will not see any of the internal characteristics.  For clarity, I would keep all of the options open, as this may allow you to maximize the carat size, color or cut a bit more, while still getting a perfectly eye-clean diamond.   I do not discriminate based on clarity and I definitely don’t think you should either!


CONGRATULATIONS!  You did it.   Now, you are well equipped to buy the perfect diamond.   I want to leave you with one parting thought: you are asking someone to spend the rest of their life with you.  This is the biggest present you can give them.  The ring is an added bonus that will make her feel extra special.  So, when picking a diamond, take a deep breath, because it is going to look absolutely perfect to her.


Happy Holidays!


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