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Our mission is to cultivate a more ethical, transparent, and sustainable jewelry industry. We hold true to our values of awareness and transparency by carefully tracking our diamonds' origins. We go beyond the usual standard to guarantee that our diamonds originate from ethical and environmentally responsible sources.

OUR VALUES

Protecting Human Rights

We guarantee that our diamonds are untouched by all human rights abuses, including child labor, forced labor, murder, torture, and rape. We believe it is important to break the link between diamonds and all forms of exploitation and suffering.

Improving Livelihoods

All of our diamonds are mined in accordance with fair trade principles, providing local jobs, and safe and progressive working conditions. Diamond miners receive fair wages, education, and skilled job training.

Empowering Communities

Ethical origin diamonds promote long term economic development that helps local communities. Diamond revenue enables investments in infrastructure, education, and health care.

Protecting THE ENVIRONMENT

Environmental devastation should not be the inevitable result of diamond mining. All of our diamonds are mined under strict international environmental standards to protect local ecosystems.

Traceability

We carefully track all of our diamonds to ensure they are ethically mined, cut, and polished. Our tracking ability ensures that our supply chain is not corrupted by unethical practices.

The Truth About Conflict Diamonds

The Kimberley Process was established in 2003 to prevent conflict diamonds from entering global markets. This process narrowly defines "conflict diamonds" as diamonds that finance rebel movements against recognized governments.

Is it enough?

What this definition leaves out is large numbers of diamonds that are tainted by violence, human rights abuses, poverty, and environmental degradation.

What Sets Us Apart

Jewelers that offer "conflict-free" diamonds are limiting themselves to the Kimberley Process's definition. See how our definition compares.

 
  Conflict Free Beyond Conflict Free
Diamonds do not finance civil wars
Free of human rights abuses  
Environmentally responsible  
Fair labor practices  
Community development  
 
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