Jewelry Store in New York – Flatiron | Brilliant Earth
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  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Flatiron Experience

Vibrant and energetic, Manhattan's Flatiron District features an abundance of Beaux-Arts architecture, a rich dining scene, the iconic Madison Square Park, and easy access to all that NYC has to offer.

Our Curated Collection

Our showrooms feature a curated collection of customizable designs – from sparkling engagement and wedding rings crafted for milestone moments to pieces of fine jewelry that amplify the everyday.

1-to-1 Attention

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Guidance & Education

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Unique to You

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations

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Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual
Appointments

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

Book a Virtual Appointment

Browse New York - Flatiron's Most Loved Styles

Four-Prong Round Diamond Stud Earrings
Four-Prong Round Diamond Stud Earrings
Aria Three Stone Diamond Ring (1/10 ct. tw.)
Aria Three Stone Diamond Ring (1/10 Ct. Tw.)
Crescent Moon Aquamarine and Diamond Pendant
Crescent Moon Aquamarine And Diamond Pendant
Demi Diamond Ring (1/3 ct. tw.)
Demi Diamond Ring (1/3 Ct. Tw.)
Diamond Bar Bracelet
Diamond Bar Bracelet
1.5mm Elodie Ring
1.5Mm Elodie Ring
1.5mm Four-Prong Comfort Fit Ring
1.5Mm Four-Prong Comfort Fit Ring
Four-Prong Round Diamond Stud Earrings
Four-Prong Round Diamond Stud Earrings
Petite Shared Prong Diamond Ring (1/4 ct. tw.)
Petite Shared Prong Diamond Ring (1/4 Ct. Tw.)
Petite Twisted Vine Diamond Ring (1/8 ct. tw.)
Petite Twisted Vine Diamond Ring (1/8 Ct. Tw.)
Secret Halo Diamond Ring
Secret Halo Diamond Ring
Versailles Diamond Ring (1/3 ct. tw.)
Versailles Diamond Ring (1/3 Ct. Tw.)
North Star Diamond Pendant
North Star Diamond Pendant
Waverly Halo Diamond Ring (1/2 ct. tw.)
Waverly Halo Diamond Ring (1/2 Ct. Tw.)
Premium Akoya Cultured Pearl Bracelet (7mm)
Premium Akoya Cultured Pearl Bracelet (7Mm)

Our Favorites

Oval diamond ring on hand
Shop Oval Rings
Pear shaped halo diamond ring
Shop Stackable Rings
Delicate diamond necklaces
Shop Gifts
Three stone diamond ring
Shop Three Stone Rings

New York - Flatiron Showroom FAQ

We strongly suggest booking an appointment at our New York – Flatiron showroom, as walk-ins are subject to availability. If you do walk in to visit us and an appointment isn’t available, we’ll happily book you for a later date and you’re welcome to browse jewelry within our showroom lobby space. Please note that appointments are required to view loose diamonds and gemstones.
We welcome service animals only.
We’re happy to welcome two people per appointment.
Our engagement ring appointments are uniquely curated around you. Alongside our jewelry experts, you’ll discuss your favorite center stone type, shape, and size. Then, you’ll consider your preferred setting style, metal, and size. The experience is crafted to be fun, relaxing, and educational — so you can create your dream design. Then, in 2-3 weeks, we’ll handcraft it to perfection specifically for you.
Most fine jewelry within our showroom is available for same-day purchase. Depending on availability, we also offer some our most popular rings preset with lab diamond center stones for same-day purchase. Our Design Your Own rings are handcrafted-to-order and deliver in 2-3 weeks.
In the New York – Flatiron showroom, you’ll find a wide selection of our fine jewelry and bridal designs, not our entire assortment. To help you find the perfect piece, we offer primarily white gold samples crafted in women’s size 6 or 7 and men’s size 9 or 10. If there is a specific style you’d like to see, book an appointment and let us know. We’ll do our best to accommodate your request.
You are welcome to visit our showroom lobby to try on a select assortment of rings and fine jewelry. This is the perfect first step to learning about Brilliant Earth and determining your preferences in design, setting style, or center stone shape. Please note that appointments are required to view loose diamonds and gemstones.
Our New York – Flatiron jewelry store is located at 135 Fifth Avenue, 2nd Floor, NY, NY 10010. You can find us on the corner of 5th Avenue and 20th Street.
Parking garages can be found nearby on 21st Street and 5th Avenue or on 22nd Street and Broadway.

New York Reviews


I had Jillian as a consultant and she was amazing. She showed me exactly what I wanted and was super friendly. My fiancé purchased my engagement ring here last year, and we knew we would come back for my wedding band because of how nice the whole experience was. I highly recommend going here!

— Shannon C.

I went in for a consultation looking for an engagement ring and the staff were so welcoming and knowledgeable. Answered all of my questions and concerns, which gave me a lot of confidence in deciding on a ring.

— April N.

My son called ahead for what he was looking for. The showroom in NYC had everything he had requested. The diamonds shown to us were what was asked for. The setting and other options were available. The woman who helped up was very knowledgeable and answered every question we asked. She was very helpful and friendly. We were not pressured for the sale, but we did leave ordering the diamond and setting.

— Frank N.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.