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Brilliant Earth's San Francisco
Jewelry Store

Located near Union Square in downtown San Francisco, the Brilliant Earth showroom is an elegant and serene environment to privately view our collection. Visits are by appointment only, and consist of a personalized one hour session with a jewelry specialist. We are available to offer everything from technical gemstone expertise to custom design to explaining our ethical practices.

the showroom

With our beautiful jewelry options displayed and your jewelry specialist to help guide the way, you are sure to find the perfect item. You will also have the opportunity to learn about diamonds and diamond selection, determining which of those characteristics are most important to you! If you have an alternative gem in mind, you will also have the chance to see in person the array of sapphire and precious gems available.

San Francisco showroom

Our jewelry experts help you select the perfect piece of jewelry during a one-on-one appointment in our serene showroom.

Our ultimate goal is to provide you with the guidance and information you need to find the perfect ethical origin jewelry. Every effort will be made to answer all of your questions, in a fun, relaxing environment. As each showroom visit is tailored to your preferences, knowing your gem or diamond preferences beforehand is exceptionally helpful. That way we can make sure to have some beautiful options here for you to see! Appointments are currently available from 9 a.m. to 6 p.m. Monday through Friday, and on Saturday and Sunday from 9 a.m. to 5 p.m.

Customers visit our showroom frequently, and our appointment schedule is usually quite busy. It is recommended to schedule your appointment at least two business days in advance to ensure that we will be able to meet with you. Our customers come from the San Francisco Bay Area to all around the globe! We’re excited to meet with you and create the perfect item for you.

Appointments are also available at our Los Angeles showroom located in the popular Robertson Corridor in West Hollywood. If you are unable to visit us, we are happy to provide you with a personalized consultation remotely, and are adept at working with customers over the phone and via email.

Please use the form below or call us at 1.800.691.0952 1.800.691.0952 to schedule your personalized one hour visit with a jewelry specialist in our San Francisco showroom.


Showroom Location

26 O’Farrell Street, 10th Floor San Francisco, CA 94108


Hours (PT)

Mon-Fri: 9am - 7pm
Sat-Sun: 9am - 6pm


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