Jewelry Store in Charlotte – South End | Brilliant Earth
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Visit Our Charlotte - South End Jewelry Store

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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your South End Experience

South End is a bustling neighborhood southwest of uptown Charlotte, North Carolina with a trend-forward feel. Full of breweries, coffee shops, art galleries, and more, South End is a place where old meets new and where Charlotteans live, work, and play.

Our Curated Collection

Our showrooms feature a curated collection of customizable designs – from sparkling engagement and wedding rings crafted for milestone moments to pieces of fine jewelry that amplify the everyday.

1-to-1 Attention

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Guidance & Education

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Unique to You

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations

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Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual
Appointments

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

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Browse Charlotte - South End's Most Loved Styles

1.5mm Four-Prong Comfort Fit Ring
1.5Mm Four-Prong Comfort Fit Ring
Round Diamond Stud Earrings (1 ct. tw.)
Round Diamond Stud Earrings (1 Ct. Tw.)
Ballad Half Coverage Diamond Ring (1/8 ct. tw.)
Ballad Half Coverage Diamond Ring (1/8 Ct. Tw.)
Diamond Halo Pendant
Diamond Halo Pendant
Secret Halo Diamond Ring
Secret Halo Diamond Ring
Zuri Marina Huggie Earrings
Zuri Marina Huggie Earrings
Aria Three Stone Diamond Ring (1/10 ct. tw.)
Aria Three Stone Diamond Ring (1/10 Ct. Tw.)
Willow Diamond Pendant
Willow Diamond Pendant
Petite Twisted Vine Diamond Ring (1/8 ct. tw.)
Petite Twisted Vine Diamond Ring (1/8 Ct. Tw.)
Mountain Range Diamond Pendant
Mountain Range Diamond Pendant
1.5mm Elodie Ring
1.5Mm Elodie Ring
Crescent Moon Aquamarine and Diamond Pendant
Crescent Moon Aquamarine And Diamond Pendant
Luxe Viviana Diamond Ring (1/3 ct. tw.)
Luxe Viviana Diamond Ring (1/3 Ct. Tw.)
Mama Bracelet
Mama Bracelet
Lumiere Diamond Ring
Lumiere Diamond Ring
Magnolia Diamond Earrings
Magnolia Diamond Earrings
Quinn Three Stone Diamond Ring
Quinn Three Stone Diamond Ring
Marquesa Strand Sapphire Necklace
Marquesa Strand Sapphire Necklace
Nadia Diamond Ring
Nadia Diamond Ring

Our Favorites

Oval diamond ring on hand
Shop Oval Rings
Pear shaped halo diamond ring
Shop Stackable Rings
Delicate diamond necklaces
Shop Gifts
Three stone diamond ring
Shop Three Stone Rings

Charlotte - South End Showroom FAQ

We strongly suggest booking an appointment at our Charlotte – South End showroom, as walk-ins are subject to availability. If you do walk in to visit us and an appointment isn’t available, we’ll happily book you for a later date and you’re welcome to browse jewelry within our showroom lobby space. Please note that appointments are required to view loose diamonds and gemstones.
You are welcome to visit our showroom lobby to try on a select assortment of rings and fine jewelry. This is the perfect first step to learning about Brilliant Earth and determining your preferences in design, setting style, or center stone shape. Please note that appointments are required to view loose diamonds and gemstones.
In the Charlotte – South End showroom, you’ll find a wide selection of our fine jewelry and bridal designs, not our entire assortment. To help you find the perfect piece, we offer primarily white gold samples crafted in women’s size 6 or 7 and men’s size 9 or 10. If there is a specific style you’d like to see, book an appointment and let us know. We’ll do our best to accommodate your request.
Most fine jewelry within our showroom is available for same-day purchase. Depending on availability, we also offer some our most popular rings preset with lab diamond center stones for same-day purchase. Our Design Your Own rings are handcrafted-to-order and deliver in 2-3 weeks.
Our engagement ring appointments are uniquely curated around you. Alongside our jewelry experts, you’ll discuss your favorite center stone type, shape, and size. Then, you’ll consider your preferred setting style, metal, and size. The experience is crafted to be fun, relaxing, and educational — so you can create your dream design. Then, in 2-3 weeks, we’ll handcraft it to perfection specifically for you.
We’re happy to welcome two people per appointment.
We welcome service animals only.

Charlotte Reviews


My boyfriend & I had our second appointment this afternoon at the Charlotte Southend Brilliant Earth location. I have had such a wonderful experience with this company every time I have gone either in person to the shop or speaking with representatives over the phone.

— Laura B.

I was fortunate enough to be taken care of by Brisia, who also manages this store. Brisia was patient, informative, and overall a pleasure to be around. She made a hard decision feel easy and fun, and even helped my mother in law find a beautiful necklace in the process.

— Taylor M.

Everyone we spoke with was so helpful and sweet. Destiny was the absolute best! She brought out a ton of options for us to try on and answered all of our questions. With each purchase we received free gifts as well! I can't recommend Brilliant Earth enough.

— Sylvia I.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.