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How to Buy an
Engagement Ring

Our goal at Brilliant Earth is to simplify the process of buying the perfect engagement ring. This guide will show you how to choose a unique engagement ring you can treasure forever.

set a budget

We believe that no rule should dictate the budget you set, but before selecting an engagement ring you should decide on a budget you feel comfortable with to ensure you find your ideal option.There is an old wives tale that an engagement ring should cost 3 months of your salary, but that isn't always the case. A budget for the perfect engagement ring depends on your significant other's wants and your own personal circumstance. If you are purchasing a ring with Brilliant Earth, we have a variety of flexible payment options including 12 month financing, layaway, and easy monthly payments with Affirm.

read our budget guide

learn about the 4 cs

Diamonds are the classic choice for an engagement ring. Understanding the 4 C's, cut, color, carat weight, and clarity can help you identify the diamond that is best for your budget and ring. To find the perfect diamond for you, we recommend selecting a diamond shape and then finding a balance between size and quality. Sometimes choosing a smaller diamond can get you a higher quality diamond, while opting for a diamond with some color or a lower cut grade can allow you to get a larger carat weight within your budget. Because they are slightly more affordable than naturally mined diamonds of comparable shape and carat weight, choosing a lab created diamond is another great way to optimize your center diamond within your budget.

looking for a colored gemstone?

Gemstones can be a beautiful alternative to a more traditional diamond engagement ring. Some of the most popular alternative gemstones are moissanites, sapphires, morganites, and emeralds. Moissanites are a diamond simulant and a nice alternative for those interested in a look similar to a diamond at a lower price point. Moissanites exhibit a different kind of brilliance than diamonds do, as their faceting pattern is different, and many people love the fiery, rainbow flashes emitted by moissanites. Sapphires are a traditional and durable gemstone, making them an ideal center gem for an engagement ring. In addition to the classic royal blue sapphire, this gemstone comes in virtually every hue from peaches and pinks, teal, yellow, purple, and even white. Gemstones can add beautiful color, sparkle and can take any shape that a diamond can in a ring setting.

Shop Diamonds by Shape

choose a setting

We offer a broad range of ring settings, but we'll help you narrow down the options by taking into account the style preferences, lifestyle, and personality of your partner. Ring styles can range from halo engagement rings to a solitaire ring, or even a custom engagement ring so it's important that you have help in finding the perfect setting for your partner.

precious metal options

Platinum and yellow gold are the most popular choices, but learn about your precious metals options before selecting the right metal for your engagement ring. Brilliant Earth offers yellow gold, platinum, rose gold, and white gold metal options for engagement rings. For those with metal allergies, platinum is a naturally hypoallergenic choice.

find your partner's ring size

If you don't know your partner's ring size, that's no problem at all. We'll teach you a few simple tips and tricks that can help you figure it out.

Purchase process

engagement ring care

Because your jewelry is so precious, it deserves your full care and regular attention. Basic care will help preserve and protect your jewelry for years to come. You can learn more about how to care for different types of jewelry on our website.

why brilliant earth

An engagement ring is a symbol of your love, so it is important that it reflects your values. We are passionate about cultivating a more transparent, sustainable, and compassionate jewelry industry. From our personalized shopping experience to our unique jewelry designs, everything at Brilliant Earth is held to exceptional standards.


The rest is up to you! Whichever beautiful engagement ring you decide on, your proposal will be a meaningful moment the two of you will cherish. Read unique ideas to make your proposal unforgettable.

View Proposal Guide