Jewelry Store in Chicago – Gold Coast | Brilliant Earth
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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Gold Coast Experience

A luxury lover's haven, Gold Coast is not far from the Lake Michigan shoreline and is home to picture-perfect streets of historic mansions, high-end boutiques, and celebrity favorited restaurants.

Our showrooms feature a curated collection of customizable designs – from sparkling engagement and wedding rings crafted for milestone moments to pieces of fine jewelry that amplify the everyday.

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations


Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

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Chicago - Gold Coast Showroom FAQ

We’re happy to welcome two people per appointment.
Our engagement ring appointments are uniquely curated around you. Alongside our jewelry experts, you’ll discuss your favorite center stone type, shape, and size. Then, you’ll consider your preferred setting style, metal, and size. The experience is crafted to be fun, relaxing, and educational — so you can create your dream design. Then, in 2-3 weeks, we’ll handcraft it to perfection specifically for you.
Most fine jewelry within our showroom is available for same-day purchase. Depending on availability, we also offer some our most popular rings preset with lab diamond center stones for same-day purchase. Our Design Your Own rings are handcrafted-to-order and deliver in 2-3 weeks.
In the Chicago – Gold Coast showroom, you’ll find a wide selection of our fine jewelry and bridal designs, not our entire assortment. To help you find the perfect piece, we offer primarily white gold samples crafted in women’s size 6 or 7 and men’s size 9 or 10. If there is a specific style you’d like to see, book an appointment and let us know. We’ll do our best to accommodate your request.
You are welcome to visit our showroom lobby to try on a select assortment of rings and fine jewelry. This is the perfect first step to learning about Brilliant Earth and determining your preferences in design, setting style, or center stone shape. Please note that appointments are required to view loose diamonds and gemstones.
We strongly suggest booking an appointment at our Chicago – Gold Coast showroom, as walk-ins are subject to availability. If you do walk in to visit us and an appointment isn’t available, we’ll happily book you for a later date and you’re welcome to browse jewelry within our showroom lobby space. Please note that appointments are required to view loose diamonds and gemstones.
Street parking is limited on and around Oak St. There are three valet companies on the block, and if you cannot find street parking these tend to be more economical than a garage. We also recommend using the app SpotHero to help find parking in our area for competitive rates.
Our Chicago – Gold Coast jewelry store is located at 34 E Oak St. Fl 2, Chicago, IL 60611. You will find us just off the corner of Rush Street. If the door is locked, please use the call box to let us know you’re here.

Chicago Reviews

My friend introduced me to this place for buying jewelry so I’ve decided to give it a try to get my wife a ring. I was really impressed how they have such a great collection of jewelry. I was greeted with their staff to assist me picking out a ring and earrings for my wife. She was very nice in letting me take a look at each of the rings that I wanted. Great place and great products.

Peter P.

My first time coming here, and I was incredibly impressed! I was taken care of from the second I walked into the door. My consultant, Vivian, was knowledgeable and patient. She let me try on as many rings as I wanted without making me feel rushed. Vivian’s expertise definitely helped ease my indecisiveness and with her help I was able to choose my forever ring! My engagement ring also received a complimentary cleaning! Totally impressed with this location & I’m so glad I made the commute out! The showroom is really an indescribable experience, a must see! If you’re contemplating a visit, just do it you won’t be disappointed!

Rachel M.

Our experience with Kara was great. At the consultation, she helped my fiance try on various different styles to see what she liked the best. She also broke down the different diamond qualities in an easy to understand manner. After the consultation, we stayed in communication, and she was always helpful and fast to respond to any additional questions I had. We would absolutely reccomend her, she made the process much less stressful!

Matthew C.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.