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Brilliant Earth showroom located in St Louis, Missouri.Brilliant Earth showroom located in St Louis, Missouri.

St. Louis - Central West End Jewelry Store

Schedule your personalized jewelry consultation at our St. Louis - Central West End store and find the perfect piece. We encourage appointments for the best experience, but we also welcome walk-ins.

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Virtual Appointments

Our virtual appointments bring the Brilliant Earth experience wherever you are. Receive expert advice on engagement rings, wedding bands, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

Couple joining a virtual showroom appointment

St. Louis - Central West End Showroom FAQ

Do I need an appointment to visit the St. Louis – Central West End showroom?

We strongly suggest booking an appointment at our St. Louis – Central West End showroom, as walk-ins are subject to availability. If you do walk in to visit us and an appointment isn’t available, we’ll happily book you for a later date and you’re welcome to browse jewelry within our showroom lobby space. Please note that appointments are required in order to view loose diamonds and gemstones.

What products are available to view in the showroom lobby?

You are welcome to visit our showroom lobby to try on a select assortment of rings and fine jewelry. This is the perfect first step to learning about Brilliant Earth and determining your preferences in design, setting style, or center stone shape. Please note that appointments are required in order to view loose diamonds and gemstones.

Are all the products available to view in the St. Louis – Central West End showroom?

In the St. Louis – Central West End showroom, you’ll find a wide selection of our fine jewelry and bridal designs, not our entire assortment. To help you find the perfect piece, we offer primarily white gold samples crafted in women’s size 6 or 7 and men’s size 9 or 10. If there is a specific style you’d like to see, book an appointment and let us know. We’ll do our best to accommodate your request.

Are there any products in the St. Louis – Central West End showroom that I can take with me?

Most fine jewelry within our showroom is available for same-day purchase. Depending on availability, we also offer some our most popular rings preset with lab diamond center stones for same-day purchase. Our Design Your Own rings are handcrafted-to-order and deliver in 2-3 weeks.

How do engagement ring appointments work?

Our engagement ring appointments are uniquely curated around you. Alongside our jewelry experts, you’ll discuss your favorite center stone type, shape, and size. Then, you’ll consider your preferred setting style, metal, and size. The experience is crafted to be fun, relaxing, and educational — so you can create your dream design. Then, in 2-3 weeks, we’ll handcraft it to perfection specifically for you.

How many people can I bring to my St. Louis – Central West End appointment?

We’re happy to welcome two people per appointment.

Do you allow animals in the St. Louis – Central West End showroom?

We welcome service animals only.

Where should I park for the St. Louis – Central West End store?

Public metered parking is available along Maryland Plaza and other side streets. The Argyle Garage, owned and operated by the City of St. Louis, also offers hourly parking.

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