Jewelry Store in Chicago, IL - Brilliant Earth
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Cuvee Collection
  • Brilliant Earth Atlanta showroom exterior
  • Brilliant Earth Atlanta showroom exterior
  • Jewelry specialist meeting with engagement ring customers
  • Loose diamonds of varying carats on hand
  • Distinctive diamond engagement rings in yellow gold, rose gold, and white gold

Your Gold Coast Experience

A luxury lover's haven, Gold Coast is not far from the Lake Michigan shoreline and is home to picture-perfect streets of historic mansions, high-end boutiques, and celebrity favorited restaurants.

Our showrooms feature a curated collection of customizable designs – from sparkling engagement and wedding rings crafted for milestone moments to pieces of fine jewelry that amplify the everyday.

Enjoy personalized consultation and guidance in a one-on-one appointment. You will meet with one of our jewelry specialists for a fun, relaxing, and educational experience.

Learn about the 4C's in a fun, low pressure environment. We'll walk through the types of precious metals, diamond and gemstone qualities, and ring styles to discover what you love most.

Appointments are curated based on your individual preferences. Using our showroom designs as a guide, your jewelry specialist will walk you through the process of creating your one-of-a-kind ring or finding the perfect piece of jewelry.

Our Locations


Visit most of our locations by appointment only

Visit most of our locations by appointment only

Couple enjoying personalized video consultation

virtual try onVirtual

Our virtual appointments bring the Brilliant Earth experience to the comfort of your home. Receive expert advice on everything engagement rings, wedding rings, and fine jewelry in your personalized video consultation with one of our jewelry specialists.

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Chicago - Gold Coast Showroom FAQ

We do our best to accommodate walk-ins when availability permits. To ensure we have a consultant available to meet with you upon arrival, we recommend you book an appointment in advance!
Our Chicago jewelry store is located at 34 E Oak St. Fl 2, Chicago, IL 60611. You will find us just off the corner of Rush Street. If the door is locked, please use the call box to let us know you’re here.
Most of our rings are made-to-order, so you can expect to receive your ring approximately two weeks after placing your order. We do offer alternative options if you need a ring sooner. If that is the case, please call our Chicago jewelry store in advance of your appointment so we can plan accordingly: 312.265.6980.
Our Chicago store has samples of most of our styles in white gold, size 6 or 9, and set with a round center gemstone. If we don't have a sample of your specific combination in our Chicago store, your consultant will be able to mock-up a visual representation of your perfect ring. If you have a specific ring or style in mind, please contact us in advance of your appointment to see if we can accommodate: 312.265.6980.
Street parking is limited on and around Oak St. There are three valet companies on the block, and if you cannot find street parking these tend to be more economical than a garage. We also recommend using the app SpotHero to help find parking in our area for competitive rates.
We are one block west of Michigan Ave, and accessible by many bus routes. We are also in between Chicago Ave & Division St, which are also optimal bus routes. If you take the "L", the Chicago Red Line stop or the Division Red Line stop are equidistant from our jewelry store.
Our jewelry stores are designed for two people per appointment. We cannot accommodate groups larger than two people or pets at our appointments.

Chicago Reviews

My friend introduced me to this place for buying jewelry so I’ve decided to give it a try to get my wife a ring. I was really impressed how they have such a great collection of jewelry. I was greeted with their staff to assist me picking out a ring and earrings for my wife. She was very nice in letting me take a look at each of the rings that I wanted. Great place and great products.

Peter P.

My first time coming here, and I was incredibly impressed! I was taken care of from the second I walked into the door. My consultant, Vivian, was knowledgeable and patient. She let me try on as many rings as I wanted without making me feel rushed. Vivian’s expertise definitely helped ease my indecisiveness and with her help I was able to choose my forever ring! My engagement ring also received a complimentary cleaning! Totally impressed with this location & I’m so glad I made the commute out! The showroom is really an indescribable experience, a must see! If you’re contemplating a visit, just do it you won’t be disappointed!

Rachel M.

Our experience with Kara was great. At the consultation, she helped my fiance try on various different styles to see what she liked the best. She also broke down the different diamond qualities in an easy to understand manner. After the consultation, we stayed in communication, and she was always helpful and fast to respond to any additional questions I had. We would absolutely reccomend her, she made the process much less stressful!

Matthew C.

Other Questions?

We are here 24/7 to help with any questions you may have. For quick answers to your questions, please visit our Frequently Asked Questions.