Los Angeles is known as the “City of Angels” for good reason – it nears heavenly perfection with gorgeous sunny weather almost year round. But while the city’s reputation as a 75 degree paradise holds true, other stereotypes about Los Angeles are incomplete. While it is the celeb-spotting capital of the world, Angelenos know that there is more to their hometown than starlets preening for paparazzi outside of velvet rope-gated events. This sprawling city also includes laid-back beach communities, rustic canyons where you’re more likely to see a coyote than a celebrity, boho enclaves like Venice Beach and Echo Park, and neighborhoods where Spanish is the unofficial language and taquerias are always the hottest restaurants.
What holds true in every corner of this diverse city is that people take style very seriously, and love to express themselves through their clothing and jewelry—something we know well at Brilliant Earth, because we have many Los Angeles customers. These statistics tell the story of the current trends in Los Angeles engagement rings and jewelry:
53% of engagement rings are white gold: Los Angeles couples love the elegant, chic look of white gold for engagement rings, with platinum coming in second place, at 35%, and yellow and rose gold trailing (at 7% and 5%, respectively). The culture of Los Angeles celebrates the youthful and contemporary, so perhaps it’s no surprise that its couples choose precious metals that echo the futuristic sheen of skyscrapers and modern sculpture.
37% of engagement rings are a little less traditional: Although new diamond rings are still the best-selling styles, in Los Angeles more than one third of the engagement rings we sell feature a unique element—these rings either showcase a center sapphire instead of a diamond (18%), are vintage rings from past eras (16%), or are completely unique custom designs (3%).
Nature-inspired designs are sought after: Four of the top ten engagement rings we sell in Los Angeles are nature-inspired designs— the Chamise Ring and three variations on the Willow Ring. Both of these designs feature subtle curving, nature-inspired lines. Many nature-lovers are drawn to LA to surf at its beaches and hike or bike in its mountains, and the popularity of these rings reflects that.
Classic solitaires are the second most popular style: Although their city may be considered a capitol of glitz and glamour, BE’s Los Angeles couples love the understated elegance of classic four-prong solitaire engagement rings, which is our second most popular style category in LA. The 2 mm Comfort Fit Ring (and the 3 mm Comfort Fit Ring, which has a slightly wider band) is a timeless classic that will blend seamlessly with whatever other jewelry a woman chooses to wear. LA couples seeking a bit of embellishment on a solitaire style choose our Delicate Antique Scroll Ring.
Glamorous halo rings come in a close third: Although not quite as popular as nature-inspired designs and solitaires, the third most popular type of engagement ring for our LA ladies is halo styles. The Halo Ring, Fancy Diamond Ring, and Harmony Ring are three best-selling styles that feature glittering diamond halos encircling the center gem. Perhaps customers who love the bright lights and celebrity culture of Los Angeles are drawn to these luxurious, captivating rings.
Silver pendants and glittering studs are the top 5 accessories: Just as white gold and platinum are the most popular precious metals for LA engagement rings, silver pendants are sought after necklaces in the LA region. Our Silver Heart Pendant with Conflict Free Diamond, Silver Infinity Pendant, and Silver Wave Pendant with Ethically Sourced Blue Sapphire are three hot styles. Two top-selling earring styles are the luxurious but classic Diamond Stud Earrings and blue Sapphire Stud Earrings.
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