The Zimbabwe Situation: Anger grows over Kimberley Process failure

June 2010 - Thousands of people from across the world have voiced their frustration with the failure of the international diamond trade monitor, the Kimberley Process, to take action to stop the diamond crisis in Zimbabwe. In reaction thousands of people have signed an online petition calling for a complete reform of the Kimberly Process. The petition, started by ethical jeweler Brilliant Earth, calls on the Kimberley Process to broaden its mandate to sufficiently address human rights abuses in the diamond trade.

New Zimbabwe: Kimberley Process Investigation – Leading Diamond Rights Groups

June 2010 - Leading ethical origin jeweler Brilliant Earth makes their voice heard alongside leading diamond rights organizations and NGO’s in the fight to end blood diamonds. Brilliant Earth founder, Beth Gerstein, states that the credibility of the Kimberley Process is now being questioned based on its “failure to change the situation in Zimbabwe”.

Technorati.com: Eco-friendly Jewelry

May 2010 - Whether looking for a classic engagement ring setting or a one-of-a-kind personalized creation, or browsing online or in the San Francisco showroom, Brilliant Earth is a rare gem in the jewelry industry because this company makes exquisite pieces all of which are made by environmentally and socially responsible methods.

Mother Nature Network: Earth Day Deals – Green on the Inside

April 2010 - During Earth Week, Brilliant Earth will include a limited edition Green on the Inside charm necklace with your ring order as a special gift to represent your commitment to making green and ethical decisions this Earth Day. Crafted from recycled sterling silver and ethical origin green sapphires, these stunning necklaces are a beautiful reminder of what we all value most, a vibrant future on a greener earth.

Diamonds.net: Interview with Brilliant Earth Co-founder Beth Gerstein

March 2010 - Co-founder of Brilliant Earth Beth Gerstein explains how consumers are sadly being misled by the Kimberley Process definition of “conflict-free diamonds”. Unfortunately, Zimbabwean diamonds mined with complete disregard for basic human rights are currently being sold in jewelry stores with “conflict free” certification. Brilliant Earth continues to carry our exclusive line of diamonds whose origins are fully traceable and which are produced according to the highest environmental and labor standards. 

JustLuxe.com: Luxury Jewelry Getting a ‘Green’ Makeover

March 2010 - Jewelry shoppers, both young and young at heart, are looking for jewelry that is both glamorous and green. Brilliant Earth has created a new model for creating fine jewelry that’s guaranteed to be both conflict-free and eco-friendly. Brilliant Earth uses only recycled metal, and sources its diamonds directly from mines in Canada and Namibia, where observance of strict labor and environmental standards can be officially verified.

Triple Pundit.com Interviews Brilliant Earth

February 2010 - Triple Pundit, an innovative new-media company, interviews Brilliant Earth about its history, social mission and how they are working to create a new and ethical way of doing business in the jewelry industry.

Diamonds.net: Brilliant Earth Earns “A” in Gold Examination

February 2010 - The results are in and Brilliant Earth has aced the test. A new report by the No Dirty Gold Campaign, a campaign against dirty gold mining by Earthworks International, gives us an “A” for our measures to source gold in an ethical, eco-friendly way. Brilliant Earth’s jewelry is crafted using recycled precious metals. In addition, we are now beginning to offer jewelry made of certified fair trade gold from the Chocó region of Colombia.

The Huffington Post: Top Ten Valentine's Day Gifts That Give Back - Conflict Free Diamonds

February 2010 - If you're going to make the commitment to marry your sweetheart, you definitely want to make sure that your diamond investment isn't going to haunt you. Brilliant Earth allows you to design your own diamond jewelry and ensures that you only purchase conflict-free diamonds, which means the diamonds were mined legally and no person or resource was exploited during the process. Plus, Brilliant Earth donates 5 percent of their profits to help sustain African communities.

Grist.org: Ask Umbra: Engagement Rings

February 2010 - A couple of things to look for in an engagement ring: recycled metals and responsible diamond sourcing. You need to get the real down-low on where your diamond is sourced -- take a look at Brilliant Earth's Conflict Free Diamond Buying Guide, which includes a handy list of questions to ask a jeweler.

Times Colonist: How to tie an eco-friendly knot

February 2010 - More wedding-ring buyers are considering conflict-free diamonds, recycled metals and second-hand jewelry. Canadian couple, Brian Eberdt and Sarah Facini explain how their choice to select an "ethical engagement ring" from Brilliant Earth represents a new environmental trend in wedding jewelry.

The View from the Bay: Eco-friendly Valentine’s Day Gifts

February 2010 - Environmental-ista, Zem Joaquin, loves Brilliant Earth’s fair trade gold Chocó pendant! This exclusive pendant is produced in limited quantities due to limited availability of fair trade gold. In addition to paying a fair wage, the fair trade gold cooperatives ensure the use of sustainable environmental practices, restore ecosystems damaged by other mining companies, and promote the well-being of the local community.

Ecofabulous.com: Lust List - The Valentine’s Day Guide

February 2010 - The leading eco-fashion blogger Zem Joaquin recommends Brilliant Earth’s ethical origin diamond stud earrings for Valentine’s Day splurging.

The Huffington Post: Conflict Free Diamonds - A Girl's Best Friend

January 2010 - Brilliant Earth is a jewelry retailer that is committed to using conflict-free gems and ecologically sound materials. At Brilliant Earth, you'll find Canadian, Namibian, and lab-made diamonds that can be set in recycled gold bases. They offer classic, elegant styles like the Halo Ring. Even better, they donate 5% of all of their profits to African communities that have been impacted by the jewelry trade.

Martha Stewart Weddings : Decent Diamonds!

January 2010 - Brilliant Earth has its own conflict-free guarantee that promises their diamonds originate from ethical and environmentally responsible sources, meaning free from violence and human rights abuses, and are produced with minimal environmental impact.

Offbeat Bride: Ethically sourced custom-made sapphire rings from Brilliant Earth

February 2010 - The wildly successful bridal blog OffbeatBride.com highlights Brilliant Earth’s ethical origin sapphire and custom designed engagement rings as favorite alternatives to traditional diamond rings.

The Knot: Green Weddings - Sustainable Wedding Jewelry

  December 2009 - The Knot’s Green Wedding blog is a go-to source for finding the best green wedding tips and ideas to plan an earth-friendly wedding without sacrificing style. Of course, a green wedding isn’t complete without ethical origin rings made from conflict free diamonds and recycled precious metals from Brilliant Earth!

The Green Bride Guide: 'Tis the Season to Get Engaged...the Eco-Friendly Way

December 2009 - Given over 25% of engagements happen during the holiday season, ensuring a memorable proposal is top of mind this month. Brilliant Earth is proud to have helped thousands of couples choose ethical origin rings to celebrate their engagements.

The Take Away: Finding, Defining a 'Conflict-Free' Diamond

November 2009 - One quarter of all marriage proposals happen in the six weeks between Thanksgiving and New Year's, and most of those involve a diamond ring. When looking for the perfect ring this year, be sure to educate yourself on the true definition of “conflict free” and look for a ring with truly ethical origins. Brilliant Earth is proud to be the global leader in verified origin diamonds and recycled precious metals.

The San Francisco Examiner: Cyber Monday: give green for the holidays

November 2009 - While perusing Cyber Monday deals and cyber sales, don't forget to shop consciously! Brilliant Earth believes that luxury goods need not come at great human or environmental cost. From green wedding planning to custom designs and conflict free diamonds, Brilliant Earth is equipped to meet all your ethical fine jewelry needs.

LadyLUX.com: Eco Treasures – Fair Trade Gold

November 2009 - Give the gift of eco-treasure this holiday! Brilliant Earth’s beautiful two-sided 18K Yellow Gold Chocó Fair Trade Pendant is made from the world’s first fair trade gold from Columbia. One side of the pendant is inspired by the Chocó region, where the gold is harvested, and the other is a gorgeous hand-hammered finish.

HBO: Entourage - Brilliant Earth featured on season 6 finale

October 2009 - On the season 6 finale of HBO’s Entourage, “E” proposes to Sloan with a Brilliant Earth Recycled Platinum Four Prong Classic Ring set with a conflict free 2.0 carat round brilliant center diamond! He presents the ring in one of our signature handcrafted, sustainably harvested Rimu wood ring boxes. We applaud HBO’s efforts to raise awareness of social issues and feature ways for their audience to effect positive change.

Grist.com: Entourage season finale delivers surprises wrapped in green messaging

October 2009 - HBO’s Entourage producers deliver green messaging in the season 6 finale. Eric “E” Murphy (Kevin Connolly) unexpectedly proposes to his ex-girlfriend, Sloan, at a pivotal moment, pulling a signature Brilliant Earth ring box out of his pocket. Congratulations to the producers of Entourage for supporting ethical origin jewelry!

Forbes.com: Choosing a Diamond Isn't So Rough

July 2009 - If your diamond's history is important to you, be sure to ask your jeweler for proof of the gem's source. You can find an amazing selection of engagement rings and ethical origin diamonds from Brilliant Earth, based in San Francisco, California.

LadyLUX.com: Diamonds with a Conscience

July 2009 - Brilliant Earth provides ethically sourced diamonds! Located in San Francisco, California their website offers the opportunity to customize your own ring or to choose from a variety of styles.

Here Comes the Guide: Featured Northern California Fine Jeweler Brilliant Earth

June 2009 - Eco-friendly wedding jewelry never looked as glamorous as it does at Brilliant Earth, a San Francisco jewelry boutique and online store. Their motto is “Luxury with a Conscience,” and Brilliant Earth delivers a stunning collection of fine jewelry, rings and gifts that are ethically produced. What’s more, brides rave about their enthusiastic and knowledgeable customer service.

The San Francisco Examiner: How to Plan a Green Wedding

June 2009 - Green Wedding Tip #1: Green Engagement Rings! Choose a Brilliant Earth certified conflict free diamond that was mined in the peaceful regions of Canada or Namibia.

Modern Jeweler: Continuing Education

May 2008 - Brilliant Earth Co-Founder Eric Grossberg believes in empowering conscious consumers by continuing to educating them on ethical origin diamonds.

San Francisco Magazine: Ring in Earth Day

April 2009 - If Earth Day is the day you plan to pop the question, consider heading to Brilliant Earth to make the whole package a green affair. The local jewelry company makes environmentally and ethically responsible engagement and wedding rings. For the entire month of April, Brilliant Earth will set a semi-precious green gem on the inside of your rings to symbolize a commitment to green values and to each other.

HalogenLife.com : Green Gems

April 2009 - If you're in the market for socially-responsible gems, check out Brilliant Earth, a luxury jewelry purveyor that doesn't compromise human and environmental well-being. Five percent of the profits go to African communities that have suffered from unethical practices in the jewelry industry.

TLC Slice of Life: 10 Steps to an Eco-Friendly Wedding

April 2009 - Ethical rings are a must have for any eco-friendly bride and groom. Look for beautiful conflict free diamond rings made of recycled gold or platinum at BrilliantEarth.com.

Mother Nature Network: Your Gorgeous, Green Wedding

April 2009 - In addition to offering conflict free diamonds, the San Francisco-based company, Brilliant Earth, also has great diamond alternatives like ethical origin sapphires and emeralds.

Bloomberg Television: Venture

April 2009 - Bloomberg Television 30-minute program "Venture" features Brilliant Earth Co-Founder Eric Grossberg, where he discusses the diamond industry, how they trace conflict free diamonds, and how the social mission drives the business.

Jewelry and Gems Shine Eco-Brighter with Brilliant Earth

March 2009 - As you're getting ready to pop the question and thinking forward to your green wedding, don't overlook the importance of a green engagement ring. Find gorgeous eco-friendly ring made from conflict free diamonds, ethical origin sapphires and eco-friendly gold and platinum.

Green Wedding: Planning Your Eco-Friendly Celebration

March 2009 - Mireya Navarro, Pulitzer Prize winning journalist and writer for the New York Times, explains how to put your green values to action. Start with ethical origin engagement and wedding rings from Brilliant Earth!

Green Weddings: Say "I do" to eco-ethics

February 2009 - Brilliant Earth offers green couples a wide selection of wedding jewelry made from conflict free diamonds and recycled precious metals.

Eco-Friendly Wedding Inspiration

February 2009 - Brilliant Earth offers classic wedding rings styles for the eco-conscious. Made from conflict free diamonds and recycled gold and platinum, ethical wedding rings are always in fashion.

Style, Naturally

February 2009 - Style meets substance in this highly informative and beautifully designed book on sustainable fashion and beauty. Summer Rayne Oakes, fashion model and eco advocate, sites Brilliant Earth as the leader in conflict free, environmentally friendly diamond jewelry.

Get Active! Valentine's Day Tips

February 2009 - If you’ll be getting down on one knee and giving a rock this year, steer clear of sketchy diamonds and dirty gold. Brilliant Earth has a large selection of lovely conflict free diamonds.

Love is in the Air: Green Gifts for Valentine's Day

February 2009 - Love is in the air! Celebrate this Valentine’s Day with a thoughtful gift from Brilliant Earth. The Silver Heart Pendant, made of recycled silver, is set with a conflict free diamond and made in the US. You can also warm her heart with an ethical pink sapphire version.

La Jolla Light: Couples Vow to Love Each Other & the Environment

California couples celebrate their love with ethically sourced wedding rings from Brilliant Earth and green weddings that reflect their love of nature.

Natural Solutions: Conscious Giving

December 2008 - Dazzle that special someone with Brilliant Earth's eco-conscious 18K White Gold Sea of Cortez Pearl Pendant! Handcrafted with a gorgeous sustainably cultured pearl and environmentally friendly recycled gold, beautifully accented with a Canadian conflict free diamond for that seasonal sparkle!

Green Living: Guilt-Free Gilt

December 2008 - We all know diamonds are a girl's best friend - especially during the holidays. Now you can dazzle her without the guilt with beautiful jewelry made of certified conflict free Canadian diamonds and eco-friendly recycled precious metals.

National Post, Toronto: Envirobling

December 2008 - Ethical, sustainable jewelery can be beautiful, after all. Brilliant Earth's eco-friendly designs have a clean, contemporary aesthetic.

The Huffington Post: "Recycle" Your Old Engagement Ring for Cash

December 2008 - If buying a used ring isn't your thing, Brilliant Earth offers a wide selection of conflict free diamond engagement rings.

944 Magazine: 2008 Holiday Gift Guide - Smart Luxury

December 2008 - The theme of this holiday season is to give thoughtfully. Check out the Brilliant Earth 18K Yellow Gold Choco Fair Trade Pendant, made of the world's first independently certified fair trade gold from Oro Verde, Colombia!

BlogHer.com: What She Really Wants - Green Holiday Gifts

December 2008 - Of course, what she really, really wants is some bling...so thrill her with eco-luxury and conflict free jewels from Brilliant Earth. From socially responsible gold to fair trade jewels, our beautiful rings, pendants and gemstones originate from ethical and environmentally responsible sources.

Orlando Style: Winter Wonderland Gift Guide

December 2008 - Satisfy her winter wonderland wishes this year with this eco-friendly Platinum Snowflake Diamond Pendant from Brilliant Earth. Brrrr - Baby it's cold outside!

Brides.com: All That Glitters - Shaded Stones

December 2008 - Brilliant Earth offers a variety of colored gems, sourced in accordance with fair trade and environmentally responsible principles. To learn more about ethically sourced colored gems, visit our sapphire education or view our collection of sapphire rings.

Ecofabulous.com: Holiday Gift Guide 2008 - For the Babe that Craves Bling

November 2008 - She will love to see this Brilliant Earth Fair Trade Choco Pendant under the tree. Feminine without being fussy, the18K yellow gold two-sided pendant is made from one of the first truly fair trade sources of gold from Oro Verde, responsibly harvested from cooperatives in the Choco region in Colombia, South America!

Pilates Style: Gift Guide - Give Green

December 2008 - Brilliant Earth's 18K Yellow Gold Choco fair trade stunner is ornamented with a pre-Colombian petroglyph pattern; flip it over to reveal a cool rough-hewn hammered finish. She'll love to see this under the tree!

Life & Style Magazine: Trista & Ryan Sutter Choose Brilliant Earth

November 2008 - Former Bachelorette Trista Sutter and hubby Ryan are thrilled to announce that they're expecting again!! Their chosen symbol of love and commitment? The Brilliant Earth Eternity Diamond and Pink Sapphire Ring!

7x7 San Francisco Magazine: Power of Two - Circle of Life

November 2008 - Help spread your love to the planet with a custom ring made of conflict free diamonds and recycled gold and platinum by Brilliant Earth.

juliB.com: Reese's Peaces

November 2008 - Luxury comes hand-in-hand with helping humanity with Brilliant Earth's new Peace Pendant made in recycled silver or 18K white gold.

White Apricot: Peace Out!

November 2008 - The beloved icon, the peace sign, celebrated its 50th anniversary this year! Celebrate this milestone with the Brilliant Earth Peace Pendant featuring one small conflict free Canadian diamond. Peace and love, baby!

San Francisco Chronicle: The Baylist 2008 Best Wedding Rings - Brilliant Earth 1st Place

October 2008 - Brilliant Earth is San Francisco's favorite jeweler for wedding rings, check out what our fans have to say about us!

CNN.com: Sara Snow - Eco Friendly Jewelry

October 2008 - Check out the Brilliant Sara Snow talks about how Brilliant Earth helps you select the perfect conflict free diamond.

CNN.com: Sara Snow - Wedding Tips that Save the Planet

October 2008 - Green expert Sara Snow tells us how Brilliant Earth's conflict free diamonds and fair trade gold will make eco-friendly wedding gorgeously green.

The Environmental Magazine: Fine Jewelry Redefined

October 2008 - Your wedding ring can represent your commitment to the planet as well as to your better half. Brilliant Earth produces fine jewelry made from Canadian diamonds, ethically sourced sapphires and recycled gold and platinum.

Sprig Green Style Guide: How to be Eco-Chic - Top 10 Best Eco Bling

September 2008 - To be truly eco-chic, look for certified conflict free stones from Brilliant Earth to ensure that your bling is free from human rights abuses and violence and is made with minimal environmental impact.

National Geographic: Green Guide

September 2008 - Brilliant Earth's conflict free diamonds come from low-impact Canadian mines that comply with land-rights regulations set by the government, independent environmental agencies and indigenous groups.

Plenty Magazine: Guide to planning a gorgeous green wedding

September 2008 - In addition to selling conflict free diamonds and eco-friendly precious metal, Brilliant Earth also offers great diamond alternatives such as sapphires and emeralds of ethical origin.

Brides Northern California: Sustainable Beauty

September 2008 - Brilliant Earth helps fulfill your dream of wearing a stylish, handcrafted wedding band that is also socially and environmentally responsible.

Brides Northern California: Bauble On

September 2008 - Glam up your wedding gown with Brilliant Earth ethical jewelry that reflects the natural beauty of Fall.

Daily Candy: Dollaback Girl - Earth Angel

August 2008 - Show the earth a little love with Brilliant Earth's signature pieces, the Digger Pendant and the Choco Pendant.

The View from the Bay: Cavallo Point - A picturesque location for your wedding!

July 2008 - Brilliant Earth's ethically sourced jewelry channels Cavallo Point's green and elegant appeal.

Natural Health: Make Your Wedding Gorgeous & Green

June 2008 - Look for Canadian diamonds. Like many responsible jewelers, Brilliant Earth sources from Canada, a country with strict mining standards.

TV20/Your Green Life: Choosing Eco-Friendly Diamonds

May 2008 - View a TV segment showing Brilliant Earth explaining strict environmental practices behind Canadian diamonds and recycled gold.

NPR/KQED - Forum with Michael Krasne: Socially Conscious Entrepreneurs

May 5, 2008 - What sets the new generation of social entrepreneurs apart? Guests include Eric Grossberg, co-founder of Brilliant Earth, an ethical jeweler offering conflict free diamonds.

San Francisco Chronicle: Olympic Notebook

April 16, 2008 - Ring of conscience: Olympic swimming medalist Tara Kirk is proud to show off her Brilliant Earth ring. "You don't want to look at your ring and see an oppressive regime."

The View: Going Green for St. Patrick's Day

March 17, 2008 - Featuring Brilliant Earth snowflake diamond earrings and three sided pave ring.

The Today Show: Go Green this Valentine's Day

Feb 11, 2008 - The ultimate Valentine's Day gift: conflict free diamonds and recycled gold. Segment features the Brilliant Earth Digger's Pendant and 18k Yellow Gold Channel Set Hoops.

CNN: Finding a Great Diamond

Feb 2008 - Check out Brilliant Earth's Halo Setting and Conflict Free Diamonds featured on CNN as the editor-in-chief of the Knot shares how not to go broke when shopping for engagement rings.

Martha Stewart, Body and Soul: Beautiful Eco Jewelry

March 2008 - The March issue of Martha Stewart's Body and Soul features a beautiful photo spread of eco-friendly jewelry, highlighting Brilliant Earth's Digger's Pendant and Full Sapphire Bezel ring.

The Tyra Banks Show: This Season's Hot Trends

Feb 2008 - Brilliant Earth featured on The Tyra Banks Show! The Knot's Editor in Chief guest starred on Tyra this Valentine's Day to share this season's hottest trends, featuring two of Brilliant Earth's engagement rings. Read about it in this article from The Knot.

Town and Country Weddings: Trends and Traditions

Spring/Summer 2008 - A Bright Idea: After choosing a stone from a Canadian mine, Gerstein was inspired to co-found Brilliant Earth, a company that creates jewelry using ethically mined gemstones.

Ladies Home Journal: Last Minute Green Gifts

Feb 2008 - Whether you want to propose or just get something extra special (and shiny) for that someone, Brilliant Earth carries a vast selection of conflict free diamond jewelry.

Whole Life Times: Valentine's Gift Guide

Feb 2008 - Bestowing your beloved with conflict diamonds and dirty gold is hardly the best way to say "I love you." Instead, why not opt for one of the mindful bedazzlers listed here.

The Columbian: A Love That's Sustainable

Feb 6th, 2008 - "People were shocked that for such a beautiful gemstone the history behind it could be so tragic," said Beth Gerstein, co-founder of Brilliant Earth, a San Francisco-based company specializing in conflict free diamonds. "More and more people are starting to ask questions about where products are coming from and demand a more socially and environmentally friendly product."

TheKnot.com: 6 Engagement Ring Trends

Jan 2008 - Eco-Friendly Rings: These dazzling designers prove that it's hip to have more than just a green thumb.

Ecopreneurist: How to Start a Green Business Without Raising Money

Jan 24, 2008 - Brilliant Earth's story should be encouraging to entrepreneurs, since they are making it. Gerstein says, "Our philosophy was to start to build supplier relationships and then to get customers, growing organically."

Audrey: Annual Gift Guide

Dec/ 07Jan 2008 - Give a gift that gives back, and start off the new year right.

Plenty Magazine

Dec/Jan 2008 - Plenty's 3rd Annual Green Gift Guide. With Brilliant Earth's commitment to fair labor practices, and strict environmental mining standards, you can be sure your gift will keep on giving.

Glamour Magazine

Nov 2007 - Featuring Brilliant Earth's eternity engagement setting and wedding band.

Calgary Herald: Going Green Step by Step

Dec 29, 2007 - Brilliant Earth - Eco-friendly jewelry made with Canadian diamonds as well as fair trade sapphires from Australia and Malawi.

iVillage Weekly Top 10: Conflict Free Diamonds - Gorgeous Gems with Heart

Dec 24, 2007 - Conflict free diamonds are held to more discriminating standards than traditional diamonds by strictly adhering to ethical and environmentally responsible practices.

Alternative Medicine: Eco-Bling: All That Glitters Isn't Green

Oct 2007 - Brilliant Earth has consistently earned a reputation as a credible source for diamonds and metals, plus it donates 5% of its profits to help support communities in Africa harmed by the diamond trade.

HighSpirit: Drop Dead Ethical...and Gorgeous!

Nov/Dec 2007 - Eco-stylist Dawn Mellowship demystifies ethical fashion and shows you how to look sexy and stylish in ethical party frocks fit for an eco-princess.

The Knot: Eco Wedding Chic: How to Have a Green Wedding

Fall 2007/Winter 2008 - Wear a socially responsible diamond; shop for recycled gold. You'll help stop Africa's tumultuous diamond trade and help protect the environment (it takes 30 tons of rock to make one gold ring).

BellaOnline: Brilliant Earth: Favorite Diamond Jewelry Resource of the Year

Winter 2007 - Brilliant Earth only sells diamonds from Canadian mines, guaranteed wholly free from violence and human rights abuses.

In Style Weddings: Say "I Do" to a Green Wedding: Band Together

Summer 2007 - Shop for wedding rings crafted from recycled gold and platinum.

Canvas: Righteous Rocks

August 2007 - Many of the diamonds sold in jewelry stores around the world are mined in African countries and sold to finance local and national conflicts and war. If you are in the market for a little bling consider socially conscious diamonds from Brilliant Earth.

Discovery Channel: Get Fresh with Sara Snow - Green Wedding

July 25, 2007 - Features eco-friendly engagement ring set with 3 ct. ethically sourced sapphire - provided by Brilliant Earth.

For the Environmental Bride: Fun, carefree and a lover of nature, the Environmental Bride loves all things natural.

Summer, 2007 - Featuring Brilliant Earth snowflake diamond earrings and three sided pave ring.

Newsday: The ring (re)cycle: Consumers are looking for a jewelry they can buy with a clear conscience

June 4, 2007 - Those who drive hybrids and shop organic also want "green" jewelry options, says Eric Grossberg, a Bellmore native who lives in San Francisco and co-founded BrilliantEarth.com, an online jewelry site offering conflict free Canadian diamonds and recycled gold. "Jewelry is such an emotional symbol, handed down to future generations," he says.

Newsweek: Politically Correct Karat

March 12, 2007 - Sales at ecofriendly Brilliantearth.com, which offers "clean" Canadian diamonds and recycled gold, have more than tripled in the past year. "We're seeing people that like diamonds, and want to buy diamonds, and have recently learned about these issues."

LA Times: Jewelry companies look for values in valuables

February 14, 2007 - "There's definitely a trend towards ethical consumerism," said Beth Gerstein, co-founder of San Francisco-based Brilliant Earth, which sells conflict free jewelry.

Yogi Times: Sustainable Diamonds are Forever

February 2007 - Brilliant Earth diamonds are certified conflict free from sustainable mines in Canada.

USA Today: Choose Gems that are legit

December 4, 2006 - Brilliant Earth, a San Francisco-based jeweler, gets its diamonds from Canada, where diamond certification goes beyond the standards of the Kimberley Process to make sure diamonds are not obtained through child labor or worker exploitation.

Boulder Daily Camera: Hunting for conflict free diamonds this Valentine's Day

February 9, 2007 - McDonald ended up buying her ring from Brilliant Earth, after an Internet search. A San Francisco-based company, Brilliant Earth guarantees all of its diamonds come from Canadian mines and are conflict free. "We really clicked with him and we liked the testimonials," McDonald says. She also was able to design her own ring through the company.

San Francisco Chronicle

December 10, 2006 - Gerstein said she shares Global Witness' goal of improving wages, working conditions and environmental practices in the African mines. If enough consumers choose Canadian diamonds, she said, African producers will feel compelled to set up a similar tracking system that will encourage responsible mining practices.

CBS5 Consumer Watch: Bay Area Company Sells Conflict Free Diamonds

December 11, 2006 - "Given that these are symbols of love and commitment, I think it's important that consumers wear something that reflects their values,&qu cot; Gerstein said.

Ideal Bite: When is a ring more than just bling?

December 8, 2006 - When materials are mined responsibly, jewelry shines a little brighter. Brilliant Earth's gemstones can be traced back to the source, guaranteeing that all the diamonds they carry come with a clean-conscience guarantee.

Peace of Mine – Try these "Non-conflict" diamonds

December 4, 2006 - Photo spread of Brilliant Earth collection

Marie Claire: Cut, Color, Clarity, and a Clean Conscience

January 2007 - Gerstein thinks people should take matters into their own hands. "The industry is only going to change if consumers demand it," she says. Which is why she co-founded Brilliant Earth, a company that sells only conflict free diamonds.

ABC7: Local Company Making "Non-Conflict" Diamonds

December 8, 2006 - Beth Gerstein started Brilliant Earth to sell only socially responsible diamonds – stones that are not funding wars and are not harvested in terrible working conditions. Her diamonds come from Canada, and for about the same price.

BusinessWeek: Shopping for the Guilt-Free Diamond

October 18, 2006 - In an industry fraught with human-rights abuses, one retailer is targetting socially conscious consumers with its "conflict free stones."

The Oregonian: All off the luster, none of the conflict

December 16, 2006 - Through an online San Francisco company called Brilliant Earth, Bizot found a stone mined in a sustainable Canadian mine that uses fair labor practices in cutting and polishing its stones. "I wanted it to reflect our values," said Bizot, 36. "It's going to be with our family for a long time."

Daily Candy: Girls Will be Girls - The perfect gift for those Most Likely to Win the Nobel Peace Prize

December 5, 2006 - You care about her ... conflict free diamonds

Newsday: Moral questions about buying gems

November 28, 2006 - Last year, Beth Gerstein and Eric Grossberg, both alumni of Stanford Business School , founded Brilliant Earth, which advertises "Guaranteed Peace of Mind" and deals exclusively in Canadian stones.

The Guardian's San Francisco: Get Your (Conflict) Rocks Off

November 29, 2006 - Diamonds are supposed to be a symbol of love and commitment, but the industry has fueled a lot of civil wars, and many workers continue to live in abject poverty and work in dangerous and environmentally degrading conditions.

San Francisco Examiner: Diamonds for the Socially Conscious

July 28, 2006 - Searching for the sparkle in a shadowy industry: San Francisco firm targets buyers eager to enjoy stones not linked to armed conflicts.

Sirius Satellite Radio 114 Lime.Com, The Lazy Environmentalist: Celebrating in Eco Style

Radio Broadcast May 2006 - From conflict free diamonds mined with eco-friendly techniques to entire weddings planned with equal attention to style and sustainability.

Triple Pundit: Brilliant Earth Promises "Conflict Free" Diamonds

April 2006 - "Brilliant Earth" claims to solve the mysteries of diamond origin, and according to their website looks like they're doing a pretty good job.

Diamonds for Africa Media Coverage

June 2006 - Consumer Returns Diamond Ring, Sets up Aid Org