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set a budget

where to start

It’s likely you have heard the commonly-stated guideline that your budget for an engagement ring should equal about two months’ salary. What you may not know is that this two months’ salary rule was originally a marketing campaign created in the late 1940s by an advertising firm, at the behest of the world’s largest diamond producer!

Engagement rings hold symbolic value and they last a lifetime, but every couple is different. We don’t believe there should be any rules or guidelines on the budget you set. What is most important is that you are comfortable with how much you are spending. Many people spend more than two months’ salary on an engagement ring, and many spend less.

Maximize your budget

Once you’ve decided on a budget, it’s time to explore the options that are within your price range. There are many ways to maximize the money you spend, so you end up with the ring that’s right for you. Some great ways to maximize your budget include:


We offer a variety of flexible payment options to make your engagement ring shopping experience as stress-free as possible. 12 month financing options are available subject to credit approval. We also offer a layaway plan, allowing you to make monthly payments on any purchase after an initial deposit. We accept all major credit cards as well PayPal. Bank Wire payments are also accepted for purchases over $500.

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Final thoughts

Whatever your budget is, our goal is to help you to select an engagement ring that is completely right for you. Brilliant Earth representatives will work with you to get the most value out of your budget and create an engagement ring that she will absolutely adore. We offer a range of financing and flexible payment options to help make your purchase affordable and convenient.