Learn about how to carefully evaluate cut, color, clarity, and carat before purchasing your perfect conflict free diamond.

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The skill with which a diamond is cut determines how well it reflects and refracts light. Learn how the balance of precision and craftsmanship unlocks a diamond's unique brilliance and luster.

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Color is the natural color or lack of color visible within a diamond. Learn how the amount of color present affects beauty and value.

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With most diamonds, there is more to it than meets the eye! Learn how the presence of natural inclusions and blemishes on and within the diamond impacts its appearance and value.

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Carat is the most visually apparent factor when comparing diamonds. Learn how this unique weight scale used to measure gemstones affects their appearance and value.

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Brilliant Earth diamonds are independently certified for quality characteristics and origin. Learn about the practices we use when evaluating and sourcing our diamonds.





