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cut

The skill with which a diamond is cut determines how well it reflects and refracts light. Learn how the balance of precision and craftsmanship unlocks a diamond's unique brilliance and luster.

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Color

Color is the natural color or lack of color visible within a diamond. Learn how the amount of color present affects beauty and value.

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Clarity

With most diamonds, there is more to it than meets the eye! Learn how the presence of natural inclusions and blemishes on and within a diamond impacts its appearance and value.

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Carat

Carat is the most visually apparent factor when comparing diamonds. Learn how this unique weight scale used to measure gemstones affects their appearance and value.

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Certification

Brilliant Earth diamonds are independently certified for quality characteristics and origin. Learn about the practices we use when evaluating and sourcing our diamonds.

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  • Angola, a Source of Blood Diamonds, to Police Diamond Trade

    Angola, a Source of Blood Diamonds, to Police Diamond Trade

    In the fight against blood diamonds, there are currently three main problem spots. There’s the Central African Republic , where a diamond-fueled... Read More

  • UN Says Blood Diamonds Are Flowing from the Central African Republic

    UN Says Blood Diamonds Are Flowing from the Central African Republic

    When the certification system that is supposed to stop blood diamonds put a ban on gems from the Central African Republic last year, everyone in the... Read More