ENJOY Free shipping and free returns See Details

GEMSTONE GUIDANCE

Learn About Diamonds

Learn how to evaluate a diamond based on the “four Cs” and how to balance these measures to select a gorgeous diamond within your budget.

learn More

Learn About Sapphires

Because of their rich color, sapphires are evaluated differently than diamonds. Learn about the unique properties of these gorgeous gems, and how to select your ideal sapphire.

learn More

Learn About Emeralds

An emerald is always a gorgeous and distinctive choice for an engagement ring. Learn how to select one of these stunning green gemstones.

learn More

ENGAGEMENT RING GUIDE

Learn how to choose the perfect diamond or sapphire that fits within your budget. Our jewelry experts also explain the pros and cons of different precious metal choices and engagement ring styles, so you can find the setting that best suits your personal style and lifestyle. Finally, read tips on everything from finding your ring size to keeping the big moment a surprise.

learn More

WEDDING RING GUIDE

The ultimate symbols of your commitment, your wedding rings should reflect your style and your values. From tips on pairing wedding bands with engagement rings, to engraving ideas, to sizing advice, our guide offers all the information you need to select wedding rings as perfect for you as you are for each other.

learn More

VINTAGE JEWELRY GUIDE

Our curated collection of vintage jewelry proves that beauty only deepens with the passage of time. Discover the unique features of jewelry from past design eras, how antique diamond cuts differ from those of today, and how to select a piece of antique jewelry that will become your own heirloom.

learn More

FINE JEWELRY GUIDE

From the unique features of different precious metals and gemstones, to the advantages of various settings and fastenings, our fine jewelry guide provides all the know-how you need to select the perfect pendant or pair of earrings.

learn More

JOIN THEMOVEMENT

Share our story with others

know moreabout the issues
  • Diamonds vs. Sapphires: Which Are More Ethical?

    Diamonds vs. Sapphires: Which Are More Ethical?

    When deciding on a center gem, it’s common for jewelry shoppers to think: “I don’t want to buy a blood diamond, so maybe I’ll get a sapphire.” At... Read More

  • My Dream of Powering Africa

    My Dream of Powering Africa

    Fortune Zindi, from Zimbabwe, is a May 2014 graduate of the African Leadership Academy (ALA), a leadership training school in South Africa. He is... Read More