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The Founding Story

Brilliant Earth was co-founded by Beth Gerstein and Eric Grossberg, who met at Stanford University. When Beth was about to be engaged, she experienced firsthand, with her fiancé Alex, the challenge of finding a conflict free engagement ring that represented her values. Eric, through his research at Stanford, became impassioned with the idea that responsibly-sourced jewelry could be an effective tool for social change in developing countries. Together, Beth and Eric founded Brilliant Earth in 2005.

When Beth was about to be engaged, she experienced the challenge of finding an engagement ring that represented her values

What began as a partnership between two entrepreneurs has grown into a community of people with a passion for fine jewelry and a commitment to change. The Brilliant Earth team is a group of dedicated individuals – jewelry designers, sales associates, gemologists, and more – all working to provide exceptional jewelry that our customers can feel good about wearing. Our customers, too, are part of our community. It is with our customers' help that we are cultivating a more humane jewelry industry, one stunning piece of jewelry at a time.

At Brilliant Earth, we are dedicated to socially and environmentally responsible sourcing. Our carefully selected suppliers adhere to strict labor and environmental standards and can demonstrate a complete chain of custody for their gemstones. To reduce the demand for additional dirty gold mining, we only use recycled gold and platinum. These precious metals come from secondary sources and are re-refined to ensure that they are identical in quality to newly mined metals.


From beautiful packaging to our exclusive jewelry designs, everything at Brilliant Earth is held to the highest standards. All of our jewelry is handcrafted in America and carefully inspected by our jewelry experts. At Brilliant Earth, there is no compromise between quality and conscience.

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At Brilliant Earth, we combine the ease of online shopping with the personalized service of a fine jewelry boutique. Our team of jewelry specialists is dedicated to working with you to create the perfect piece of jewelry. We believe that jewelry that reflects your values should also reflect your unique preferences.

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giving back

As part of our mission to transform the jewelry industry, we work in partnership with advocacy groups to promote awareness about conflict diamonds, dirty gold, labor and mining issues, and environmental concerns. We also donate 5% of our profits to directly benefit communities harmed by the jewelry industry.

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Our Mission

Our goal at Brilliant Earth is to make jewelry as beautiful as it can be. We are passionate about cultivating a more ethical, transparent, and sustainable jewelry industry.

Providing Quality

Brilliant Earth provides the highest quality jewelry originating from pure sources and harvested using socially responsible practices.

Fostering Change

Brilliant Earth provides education about the social and environmental issues affecting the jewelry industry and identifies ways to help.

Promoting Growth

Brilliant Earth supports underdeveloped communities ravaged by the jewelry industry by donating a share of our profits.

Our Locations

Our showrooms are an elegant and serene environment to privately view our collection. Our jewelry specialists are here to offer everything from technical gemstone expertise to explaining our ethical practices to full custom design. Our ultimate goal is to provide you with the guidance and information you need to find the perfect ethical origin jewelry.

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San Francisco

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los angeles

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Design & Craftsmanship

At our San Francisco design studio, creativity and artistic inspiration combine with extensive jewelry expertise. The result is exquisite jewelry that’s impeccably made to create future heirlooms.

Ratings & Reviews

Total business rating and real customer reviews posted on independent review sites.

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Media Mentions

30+ Vintage-Style Engagement Rings

Bridal Guide’s editors fell in love with six of our one-of-a-kind vintage rings.

Shopping for an engagement ring? This year's most in-demand styles are...

We found three standout engagement ring trends that will stand the test of time.

23 Details We’d Like To See At George Clooney And Amal Alamuddin’s Wedding

“We would anticipate a more modest (ethically-mined) band, like this vintage diamond baguette ring would be added to her finger once the pair says, 'I do.'”

5 Dainty Engagement Rings You Might “Accidentally” Email To Your Boyfriend

“If you’re dreaming of a classically gorgeous engagement ring that’s beautiful without being blinding, take a gander at Brilliant Earth’s new Pretty Little Things Collection”

Shop Sites That Give Back

“File this under must-haves: The design team behind Brilliant Earth has made it their mission to sell only ethically-sourced gold, platinum, and diamonds.”

The 20 Most Inspiring Companies Of 2014

“Inspired by the owners' struggle to find a conflict-free engagement ring, Brilliant Earth was founded in 2005 in San Francisco to provide those seeking beautiful, ethically sourced jewelry with a place to get it.”

‘With Grandma’s Ring, I Thee Wed’

“Brilliant Earth is a San Francisco-based jeweler that specializes in sustainable and beyond conflict free diamonds.”

Valentine's Day Gift Guide: 10 Swoon-Worthy Presents for Every Budget

“The Bisou Diamond Ring in rose gold brings the bling to her fingers with 0.25 carats of pave diamonds in the delicate wrap design.”

35 Stunning Engagement Rings For The Non-traditional Bride

“Ready to throw the rulebook completely out the window? This array of alternative gems will let you do so, beautifully.”

Customer Stories

Real stories by real people. Brilliant Earth couples in love share photos and stories of their amazing day.