Who We Are

Brilliant Earth was co-founded by Beth Gerstein and Eric Grossberg, who met at Stanford University. When Beth was about to be engaged, she experienced firsthand, with her fiancé Alex, the challenge of finding a conflict free engagement ring that represented her values. Eric, through his research at Stanford, became impassioned with the idea that responsibly-sourced jewelry could be an effective tool for social change in developing countries. Together, Beth and Eric founded Brilliant Earth in 2005.

What began as a partnership between two entrepreneurs has grown into a community of people with a passion for fine jewelry and a commitment to change. The Brilliant Earth team is a group of dedicated individuals – jewelry designers, sales associates, gemologists, and more – all working to provide exceptional jewelry that our customers can feel good about wearing. Our customers, too, are part of our community. It is with our customers’ help – your help – that we are cultivating a more humane jewelry industry, one stunning piece of jewelry at a time. 

Brilliant Earth is located in downtown San Francisco at the corner of O'Farrell and Grant near Union Square. Please contact us to make an appointment – you can visit us in person if you are in the neighborhood and we offer virtual appointments by phone and live chat for our valued customers around the world.

Commitment to clarity

At Brilliant Earth, we are dedicated to tracking our gems to ensure that every single gemstone is mined, cut, and finished in a socially and environmentally responsible manner. Our diamonds come from mines in Canada, Namibia, and Botswana that adhere to strict labor and environmental standards. Our carefully chosen suppliers follow established business practices and can demonstrate a complete chain of custody for their gemstones.

Commitment to sustainability

Brilliant Earth is determined to promote sustainable practices by using recycled gold and platinum. Our precious metals come from secondary sources and are re-refined in order to ensure that they are identical quality to newly mined metals. We strive to reduce the need for additional "dirty" mining by using renewed precious metals.

Commitment to quality

We ensure that all of our jewelry is made from superior materials with meticulous craftsmanship. We are devoted to making sure that our customers are completely satisfied with their experience. At Brilliant Earth, there is no compromise between quality and conscience.

Commitment To Service

At Brilliant Earth, we combine the ease of online shopping with the personalized service of a fine jewelry boutique. Our team of jewelry specialists is dedicated to understanding your needs and working with you to create a piece of jewelry that you will adore. We believe that a piece of jewelry that reflects your values should also reflect your unique preferences. 

Commitment to community

As part of our mission to promote industry-wide change, we work in partnership with advocacy groups to promote awareness about conflict diamonds, labor and mining issues, and environmental concerns in the industry. We also dedicate 5% of our profits to directly benefit local African communities harmed by the diamond industry. Learn more about our current efforts.

For more information, please contact us.