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home » education » Ethical Practices » why brilliant earth?

Why Brilliant Earth?

  • Certified conflict free diamonds from Canada, Namibia, and Botswana
  • Fair labor and eco-friendly practices
  • 5% of profits donated to help local African communities
  • Unrivaled quality and customer service
Socially Conscious Diamonds - Our Commitment to Clarity

Our commitment to clarity ensures that we can trace the journey of each of our diamonds from its pure origins to the moment of delivery into our care. By choosing a Brilliant Earth diamond, this history becomes yours. Our Canadian diamonds, Namibian diamonds, and Botswana diamonds are certified to originate from conflict free sources with the highest ethical standards. When you receive your Brilliant Earth diamond, you receive a truly distinctive gemstone that you can be assured is conflict free, ethically finished, and eco-friendly. While many of our diamonds verified to be responsibly harvested originate from Canada, we also offer a broad selection of ethical origin African diamonds.These diamonds help to promote sustainable development in Namibia and Botswana.

A Pure Source: Canadian diamonds

Our Canadian diamonds are certified to originate from conflict free sources with the highest ethical standards. Brilliant Earth's Canadian diamonds originate from two Canadian diamond mines, the Diavik and the Ekati mines. These mines integrate environmental responsibility into all of their activities. The Diavik mine promotes sustainability through its environmental partnership with the Canadian Government and local indigenous tribal groups. A management plan governs the environmental stewardship of land and water at the Ekati mine, which includes comprehensive effects-monitoring programs for wildlife and aquatics. Read Brilliant Earth's environmental and social assessment of Canadian diamond mining.

Remaking an Honorable Tradition

Brilliant Earth sources only from verified suppliers of conflict free diamonds who can demonstrate a complete chain of custody for their goods, from harvesting to finish. Brilliant Earth is not affiliated with De Beers. We partner closely with well-established suppliers of conflict free diamonds and recycled gold. All of our conflict free diamond jewelry is designed and created domestically.

Promoting Sustainable Practices with Eco-Friendly Gold

Brilliant Earth uses environmentally responsible precious metals, including recycled gold, silver, and platinum. Our precious metals originate from renewed sources derived from recycled jewelry or industrial products. The precious metals are reclaimed and then re-refined to produce gold, silver, and platinum of identical quality to newly mined metals. By using renewed metals, our goal is to reduce the need for additional "dirty" mining. Brilliant Earth is also proud to offer a limited selection of jewelry incorporating the first source of independently certified fair trade gold.

Making a Difference

By choosing a Brilliant Earth diamond, our customers demonstrate their commitment to making a difference. As part of its mission, Brilliant Earth donates 5% of its profits to directly benefit local African communities harmed by the diamond industry.

Brilliant Earth conflict free jewelry is sourced only from verified suppliers who can demonstrate complete chain of custody.

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