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Statement on Sourcing



We would like to take this opportunity to respond to a recent video making false claims about the origins of Brilliant Earth’s diamonds.

The video states that Brilliant Earth does not tell the truth about the origin of its diamonds and that we do not track our gems. This is false. At Brilliant Earth, we take ethical sourcing extremely seriously, and supply chain integrity is of the utmost importance to us.

Because transparency and ethical sourcing are so central to our mission, we conducted a third-party audit last year to independently verify the origin of our diamonds. The audit, by SCS Global Services, examined the diamonds we offer and independently verified that our diamonds are traceable to their origins and confirmed our chain of custody of protocols. To our knowledge, Brilliant Earth is the first jeweler to verify the origin of its diamonds using a third-party auditor.

Read statement from SCS Global Services here.

The video claims that it is not possible for a retailer to trace the origin of its diamonds. This is false. With respect to our Canadian diamonds, our suppliers provide proof that they purchase rough diamonds from Canadian mines. Our suppliers can provide paperwork showing where their gems were mined and have systems to track chain of custody of the diamonds. Brilliant Earth’s Verified Chain of Custody Protocol requires our diamond suppliers to demonstrate robust chain of custody practices along the supply chain and to substantiate the origin of their diamonds.

In the video, the individual claims that a diamond he purchased from Brilliant Earth was not mined in Canada. This is false. We have confirmed with our diamond supplier that the diamond in question was, in fact, mined in Canada. The letter is attached below.

In the video, the individual implies that Brilliant Earth relies on GIA grading reports for sourcing. This is false. GIA grading reports are not used for sourcing.  Rather, GIA grades the technical information about the diamond.  As described above, Brilliant Earth relies on robust chain of custody processes and its annual audit to ensure accurate sourcing.

Viewers should recognize that the creator of the video does not appear to be an objective source of information. The narrator of the video did not request comment from Brilliant Earth, as would be expected of an independent journalist. Moreover, a logo in the corner of the video indicates that it was produced by “I Want What It’s Worth,” a company whose website appears to deal in pre-owned jewelry.

We look forward to continuing the dialogue in discussing traceability and transparency in the diamond industry, and appreciate the interest our community has shown in this topic. We will do our best to respond to individual comments and questions, but please understand we are still a small team and it will take some time to respond.

Thank you for supporting us over the last 12 years in our mission to promote change.



Beth & Eric
Co-Founders, Brilliant Earth


Letters From Suppliers

supplierletter2 supplierletter1



Originally published 4/26. Updated 6/15.



Nate Says:
April 27th, 2017 at 7:28 am

I was considering buying a diamond ring from your website. Unfortunately, not only due to reports like these, but also the fact that diamonds have no resell value and are virtually worthless (supply is high), I just cannot justify spending thousands on a rock… It seems more and more like a racket. If you could convince me otherwise and address these issues, I’d appreciate it, and may reconsider my stance.

Looking forward to your response.


tom chatham Says:
April 27th, 2017 at 1:59 pm

FAKE news does it again…I tried to defend BE but my comment does not show up. Like your statement said, it is very easy to tract origin from Canada. On top of that, GIA will not re certify and give it a different number and last but not least, this guy has no idea of your sources but finds some clown on 47th st to back him up…with zero paper trail on how he got there. This is a sucker punch and sorry you must endure it…hard to undo.
tom chatham

fake news Says:
April 27th, 2017 at 11:25 pm

i call that fake news

John Smoth Says:
June 16th, 2017 at 3:15 pm

Seems like full on damage control, why sue someone unless you’re scared what they can do if you’re exposed?

John doe Says:
June 16th, 2017 at 10:27 pm


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