Retailer Responsibilities

What should I expect from my retailer?

Ask to see your retailer's official written policy.

At a bare minimum, every diamond retailer should have an official written policy on ethical sourcing available for public view. Staff should also be fully aware of company policies and able to explain them to shoppers. If your retailer doesn’t have any information, beware!Many U.S. jewelry
retailers do little
or nothing to
demonstrate that
their diamonds
come from
ethical sources.

Ask your retailer to describe their sourcing practices.

Retailers should be able to outline their sourcing practices and efforts toward responsible sourcing. Retailers should also be able to provide information about the labor and environmental standards for their sources.

Potential Pitfall:

Retailers who claim that the diamond supply is more than 99% conflict free.

One often repeated claim is that conflict diamonds have fallen to around one percent of the global diamond trade, or that 99% of diamonds are conflict free. This misleading claim only accounts for diamonds that come from nations in an official state of civil war. Violence by oppressive governments is left out of this statistic, as is child labor, worker exploitation, and environmental devastation. In reality, large portions of the diamond supply are tainted by violence as well as shocking lapses in labor and environmental standards.

 

 

JOIN THEMOVEMENT

Share our story with others

know moreabout the issues
  • Brilliant Earth Funds Vocational Training in Sierra Leone
    Brilliant Earth Funds Vocational Training in Sierra Leone

    Brilliant Earth has partnered with the Diamond Development Initiative (DDI) to provide vocational training to residents of diamond mining... Read More

  • Global Witness Unmasks Zimbabwe’s Diamond Thieves
    Global Witness Unmasks Zimbabwe’s Diamond Thieves

    One of the biggest diamond heists in history has been taking place in slow motion and in plain sight. It’s been widely known for years that... Read More