Header
Canadian Diamond Engagement & Wedding Rings Fair Trade Diamond Jewelry Loose Diamonds from Canada Learn More About Conflict Free Diamonds Socially Responsible Diamonds

About Us
Why Brilliant Earth?
Our Mission
Giving Back
Press Releases
Customer Letters
Media Mentions
Blog
Home  >  About Brilliant Earth  >  Why Brilliant Earth


  Why Brilliant Earth? The leading supplier of conflict free diamond jewelry

 Certified conflict free diamonds from Canada
 Fair labor and environmentally responsible practices
 5% of profits donated to Diamonds for Africa Fund
 Unrivaled quality and customer service

Canadian Diamonds - Our Commitment to Clarity
Our commitment to clarity ensures that we can trace the journey of each of our diamonds from its origins in the pristine tundra of the Canadian Arctic to the moment of delivery into our care. By choosing a Brilliant Earth diamond, this history becomes yours. Our Canadian diamonds are certified to originate from conflict free sources with the highest ethical standards. When you receive your Brilliant Earth diamond, you receive a truly distinctive gemstone that you can be assured is conflict free and ethically finished.

A Pure Source: Canadian diamonds
Brilliant Earth gems are sourced from mines that integrate sustainable development into all of their activities. Currently, Brilliant Earth gems originate from two Canadian diamond mines, the Diavik and the Ekati Diamond Mines. The Diavik Diamond mine promotes sustainability through its environmental agreement with the Canadian Government and local indigenous tribal groups. A management plan governs the environmental stewardship of land and water at the Ekati Diamond Mine, which includes comprehensive effects-monitoring programs for wildlife and aquatics.

Remaking an Honorable Tradition
Brilliant Earth sources only from verified suppliers of conflict free diamonds who can demonstrate the complete chain of custody of their goods, from harvesting to finish. Brilliant Earth is not affiliated with De Beers. We partner closely with well-established suppliers of conflict free diamonds with a track record of over fifty years of experience in the jewelry industry. Our conflict free diamond jewelry is designed and created domestically with audited business practices.

Promoting Sustainable Practices with Eco Friendly Gold
Wherever possible, we strive to use only sustainable sources, including our environmentally responsible ethical gold or platinum. Our precious metals originate from renewed sources derived from recycled jewelry or industrial products. The precious metals are reclaimed and then re-refined to produce gold and platinum of identical quality to newly mined metals. By using renewed metals, our goal is to reduce the need for additional “dirty” mining.

Making a Difference
By choosing a Brilliant Earth diamond, our customers demonstrate their commitmentto making a difference. As part of its mission, Brilliant Earth donates 5% of its profits to Diamonds for Africa to directly benefit local African communities harmed by the diamond industry.

Quality without Compromise
We offer classically styled, elegant diamond jewelry made with the most discerning standards of craftsmanship and quality. We also offer a premium service with custom jewelry designers who create unique pieces tailored to individual preferences. At Brilliant Earth, there is no compromise between quality and conscience.