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San Francisco Jeweler

In addition to being an online leader in ethically sourced fine jewelry, Brilliant Earth maintains a special and well-known place among San Francisco jewelers.


San Francisco Showroom


Where is Brilliant Earth?

Brilliant Earth’s beautiful and serene boutique showroom is ideally situated in the heart of downtown San Francisco. Customers living in or visiting the area can view our stunning fine jewelry collection in person at our convenient Union Square location.


The San Francisco Location

One of the world’s most beautiful and romantic cities—home to cable cars, sea lions, the gleaming Golden Gate Bridge, and hill upon hill of awe-inspiring views—it’s no wonder that so many people “leave their heart” in the bustling, breathtaking metropolis of San Francisco. It’s difficult to imagine another city that offers such variety in culture, entertainment, indulgence, and—of course—shopping.


Union Square is the hub of luxury shopping within San Francisco, and savvy shoppers from all over the world put us on their list of sights to see. Often, Brilliant Earth is the primary destination for travelers, and they build a wonderful Bay Area vacation around a visit to our showroom.


The Brilliant Earth Experience

At Brilliant Earth, exceptional and highly personalized customer service is our highest priority.  Visits to our showroom are by appointment only and consist of a private one hour session with a dedicated jewelry specialist. Our non-commissioned jewelry experts are experienced in answering questions and providing guidance in a fun, relaxing environment.  We take time to help you understand diamonds, gemstones, settings, and social and environmental issues in fine jewelry.


Buying an engagement ring or other fine jewelry item is a thrilling, romantic experience. We understand that and seek to honor it at all times by providing customers maximum care. Our deepest commitment is to surpass your expectations—we want you to love your jewelry as well as the process of buying it. Selecting jewelry should be thoughtful, unhurried, and fun.


We invite you to schedule a visit to see the difference yourself!


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